Counselors Academy
Counselors Academy Section has been connecting senior public relations counselors, from the leaders of established larger firms to independent practitioners, for more than 50 years.
Today, Counselors Academy continues to empower members through closely collaborative relationships, meaningful professional development and education programs, and information on best practices in public relations counseling. All of our members are passionate
about offering their insights and experiences while drawing on the unique perspectives of their peers. We know that by sharing our skills, we do better work.
If you are already a PRSA member and looking to join this Section mid-year, please call the Member Services department at (212) 460-1400 or email: membership@prsa.org.
Member Resources
Nonmember Resources
- Restoring trust in business- models for action + scorecard
- Guide to selecting a public relations firm or consultant
*This is a sneak peek at Member Resources. Join this Section for full access.
Related Learning
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How Can Practitioners Make Their Crisis Communication Evidence-based?
May 15, 2024 3:00 p.m. – 4:00 p.m.
Join this webinar to learn about several crisis communication theories that are supported by empirical data, including Situational Crisis Communication Theory and Stealing Thunder Theory, along with other emerging research in the field. -
Diverse Dialogues: Shifting Perspectives: Debunking 'Age Is Just a Number’
May 16, 2024 5:00 p.m. – 6:00 p.m.
This live webinar will define and explore strategies for combatting ageism, dismantling bias, and promoting inclusivity and respect for individuals of all ages. -
PRSA IPA Business-Building Webinar Series: May 2024
May 22, 2024 2:00 p.m. – 3:00 p.m.
This IPA webinar series features a variety of topics and speakers focused on “the business of the business” to help you work ON the business not just IN it.