Resources

Basics of Ethical Public Relations

• Trust and Ethics in Public Relations (2011 Presentation) 
  • [Download PPT] | [Download PDF]

•  Dilemmas and Moral Questions [Download PDF]
   
• A short guide to the process for ethical decision making [Download PDF]
   
• Introduction of the Matrix of Ethical Dilemmas [Download PDF]
   
• Matrix of Ethical Dilemmas [Download PDF]
   
• Description of Ethics Officer Position 

Ethics Case Studies

• Educators' Case Studies
• General Case Studies

Best Practices

• PRSA Chapter Ethics Programs 2002 Best Practices
   
• PRSA Chapter Ethics Programs 2003 Best Practices and Samples

Ethics Month 

• 2011
  • Recap of Activities and Commentary
  • Twitter Chats
    • Chat #1: State of Ethics in PR | Transcript (PDF) | Recap
    • Chat #2: Maintaining PR’s Ethical Standards | Transcript (PDF) | Recap
    • Chat #3: Fighting the Plagiarism Trend in PR | Transcript (PDF) | Recap
  • State of PR Ethics Roundtable Discussion
  • State of Colorado Declares September 'Ethics Month' for PR (2011)
  • 2011 Ethics Quiz: A 10-question quiz to test your knowledge of the ethical practice of public relations
• 2010 — Twitter Chat Transcripts 
  • Chat #1 | Chat #2  
  • Chat #3 | Chat #4 
  • 2010 International Conference

Miscellaneous Resources 

• Ethics Codes in PR, Marketing, Advertising and Media

• How to Report Questionable Ethical Performance
   
• Ethics and Leadership: Ingredients of Excellence [Download PowerPoint] [Download PDF]
   
• Ethics Code Discussion (Transcript) Ethics Officers Call 3.28.2007
   
• Ethics Moments July 2007
   
• Ethics Program Ideas: 2007 Chapter Programs and Activities
   
• Ethics Officer Training February 2008
   
• PRSA Strategic Dialogue — Background Paper [Download PDF]
   
• 2008 Ethics Program Ideas — Chapter Programs and Activities [Download PDF]
   
• 2009 Ethics Officers — Chapter Plan, Resources and Tools [Download PDF]

Questions about or suggestions for PRSA's ethics resources? Contact PRSA’s Board of Ethics and Professional Standards