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Your Public Relations and Communications Community

About the Public Relations Society of America (PRSA)

Advancing the Profession and the Professional

Chartered in 1947, the Public Relations Society of America (PRSA) is the world’s largest and foremost organization of public relations professionals. PRSA provides professional development, sets standards of excellence and upholds principles of ethics for its members and, more broadly, the multi-billion dollar global public relations profession. We also advocate for greater understanding and adoption of public relations services, and act as one of the industry’s leading voices on the important business and professional issues of our time.

Q. Who are we?
A. PRSA is a community of more than 21,000 public relations and communications professionals across the United States, from recent college graduates to the leaders of the world’s largest multinational firms. Our members represent nearly every practice area and professional and academic setting within the public relations field. In addition, there are more than 10,000 students who are members of the Public Relations Student Society of America (PRSSA) at colleges and universities here and abroad.

Q. What are PRSA’s core areas of focus?      
A. PRSA is the world’s leading advocate for public relations and communications professionals. We advance the careers of our members by facilitating lifelong learning; building vibrant, diverse and welcoming professional communities; offering recognition of capabilities and accomplishments; providing thought leadership and ethical guidance; and setting standards of excellence.

As a leading voice in our profession and the embodiment of ethical and measurable public relations, PRSA also helps to advance the industry by fostering more accurate and better-informed perceptions of the value and role of public relations in the diverse organizations it serves.
      
Q. Does PRSA provide public relations counsel?
A. PRSA does not provide public relations counsel. PRSA also does not provide legal advice on matters involving mass media and the public relations industry.
      
Q. Where can I find information on the PRSA Chapters in my area?
A. Individuals can use the “Find a Chapter” feature on PRSA’s website to locate information on their local PRSA Chapter(s).
      
Q. How can I volunteer?
A. PRSA volunteer opportunities exist at the National and Chapter levels. Please visit the Volunteer Connection page of our website to learn more about National volunteer opportunities and to complete our volunteer interests form. To discuss local volunteer opportunities, please contact your Chapter president.

Q. How does PRSA define “public relations?”
A. PRSA has adopted the following definition of public relations: “Public relations helps an organization and its publics adapt mutually to each other.” For additional context surrounding this definition, please visit the “Public Relations Defined” page on our website.    

Q. Does PRSA offer a public relations accreditation program?
A. The Accreditation in Public Relations (APR) program is a voluntary certification program for public relations professionals, who have demonstrated their expertise and commitment to the profession and its ethical practice. The Accreditation process includes preparing and submitting an application, advancing through a “Readiness Review” and passing a computer-based Examination.

The APR program is overseen by the Universal Accreditation Board, a consortium of public relations organizations that includes the PRSA and the Agricultural Relations Council, Florida Public Relations Association, Maine Public Relations Council, National School Public Relations Association, Religion Communicators Council, Southern Public Relations Federation, Texas Public Relations Association and Asociación de Relacionistas Profesionales de Puerto Rico (Puerto Rico Public Relations Association).

The UAB is responsible for developing and implementing policy for the program, developing and maintaining the accreditation exam, reviewing appeal cases and granting Accreditation. The day-to-day operations of the UAB are administered at PRSA headquarters.

Please visit the APR page of the PRSA website for more information.
      
Q. Do I have to be a PRSA member to become accredited?
A. In order to earn and maintain the APR credential, an individual must be a member in good standing of an organization participating in the UAB, and earn maintenance points every three years. Individuals who are Accredited, but whose membership in these organizations lapse for any reason, cannot use the Accreditation mark until being reinstated.

Please visit the APR page of the PRSA website for more information.
      
Q. Is advertising permitted on the PRSA website or in PRSA publications?
A. PRSA accepts advertising on our website, in our publications and at our conferences and events. PRSA reserves the right to review and reject advertising that is offensive or inappropriate, poses a conflict of interest or raises other competitive issues. For more information, please contact PRSA’s Corporate Development and Industry Partnerships department at advertising@prsa.org or (212) 460-1418.
      
Q. Is PRSA an international organization?
A. PRSA’s membership and operations are primarily focused on the United States. However, PRSA is a member of the Global Alliance for Public Relations and Communication Management, an international organization that provides a framework for collaboration with a mission to enhance the public relations profession and its practitioners throughout the world.
      
Q. Does PRSA recommend public relations firms?
A. PRSA does not recommend specific firms for particular assignments. However, the members of the PRSA Counselors Academy have created a free guide to use in selecting a public relations firm or consultant. Organizations seeking public relations counsel can find public relations agencies and independent practitioners in their geographic locale or desired area of specialization using the “Find a Firm” feature on PRSA’s website.
      
Q. Does PRSA recommend vendors for particular projects?
A. PRSA does not recommend nor endorse the services of any one particular vendor. However, if you are looking for a vendor for a particular project, we invite you to consult our list of PRSA Corporate Partners.
      
Q. Can individuals or groups visit PRSA headquarters?
A. PRSA members, industry professionals, students and others are welcome to visit PRSA’s headquarters at 33 Maiden Lane in New York. Please call prior to your arrival, so that we can plan for your visit and obtain the appropriate security clearances from our building manager.
       
Q. Where do I go to specify the types of email communications I wish to receive from PRSA, or to opt-out altogether?
A. You can access Email Preferences from your MyPRSA Profile (login required), or you can go directly to http://www.prsa.org/emailprefs to change your settings without logging in to MyPRSA.
 
Q. What should I do if I have a technical problem or question using the PRSA website?
A. If you’re experiencing technical difficulties with either MyPRSA or the PRSA website, contact our Technical Help Desk at helpdesk@prsa.org or (212) 460-1484. Technicians are available between 9:30 a.m. and 5:30 p.m., Monday - Friday.

Q. What should I do if I can't find the resources I am looking for on the PRSA website?
A. If you cannot find the resource you are looking for, contact us at SearchHelp@prsa.org.

Available articles from Public Relations Tactics, Public Relations Strategist and Public Relations Journal can be found using in the Find box on the top of each page or selecting categories from the Intelligence search page. Case profiles from PRSA's Silver Anvil programs can be found using the Silver Anvil Search. Members have free access to these electronic resources and will need to sign into MyPRSA to download the PDFs.

Q: Can I survey a sample of the PRSA membership for an academic study?
A. PRSA has a detailed policy and procedure for granting academic research requests. Members of the PRSA Research Committee evaluate submissions and approve or deny requests on a quarterly basis. At least one member of the research team must be a member in good standing of PRSA for an application to be approved.

 

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