Global Alliance

Raising Professional Standards Worldwide

PRSA is a founding member of The Global Alliance for Public Relations and Communication Management, which was established a decade ago in response to the increasing globalization of trends and issues affecting public relations practitioners in their day-to-day professional practice.

The Global Alliance’s mission is to:

• Unify the public relations profession through the creation of a forum for discussion, and to take action upon matters of common concern.
• Raise professional standards worldwide.
• Share knowledge for the benefit of our members.
• Be the global voice for public relations in the public interest.
• Assist in building and growing public relations associations.
• Be an advocate on behalf of the profession in worldwide fora.
• Serve the needs of the individual members of GA member organizations.
• Offer reciprocal benefits to our collective membership.

Global Alliance projects include establishing a global code of ethics, benchmarking accreditation and curriculum standards, serving as a source of news and information about the profession and managing the World Public Relations Festival.

By virtue of PRSA's participation in the Global Alliance, PRSA members may access the benefits and resource offerings of more than 60 member organizations from around the world.

For more information, visit the Global Alliance website.