In 2009, PRSA’s Board of Directors proposed broadening the role of PRSA’s National Assembly and, to more accurately reflect its new responsibilities, renaming it the “Leadership Assembly.”
The change transformed what had been a purely deliberative body — with governance responsibilities for the Society, including the power to elect PRSA’s directors and officers, amend PRSA’s Bylaws, endorse Chapter dissolutions and approve PRSA’s dues structure — into a consultative body, as well. In its expanded role, the Leadership Assembly also is now responsible for identifying, discussing and addressing issues of concern to the public relations profession, and for serving as a liaison between the PRSA Board and its Chapters, Districts, Sections and membership.
The composition of the new Leadership Assembly remains unchanged. It is comprised of delegates elected by their peers to represent the views of PRSA members in the United States and abroad, as well as the views of the various PRSA communities.
Because Leadership Assembly delegates must be either Accredited in Public Relations (APR) or a current or former member of their respective Chapter, District or Section boards, they are some of the most knowledgeable and experienced public relations professionals among PRSA’s members.