The PRSA Social Media Policy offers guidelines to PRSA leaders, volunteers and employees who engage in social media activity on behalf of themselves and PRSA, and to serve as a reminder of social media best practices. It addresses topics that include social media content creation, brand consistency, personal use and legal compliance, as well as guidelines for engaging communities, working with bloggers and contributing value. PRSA hopes this policy will serve as a tool for our members to use within their own organizations, a guide for academics to follow, and a model for other organizations who are active in the social media and communications space.
With more than 100 Chapters, 10 Districts and 14 Professional Interest Sections, maintaining a consistent brand across all of PRSA’s microcommunities is a difficult task. The Branding Identity Guidelines focuses on the implementation of PRSA’s visual identity by standardizing the use of logos, font faces, colors and design styles. Chapters, Districts and Sections should review and share the guidelines with those who promote or communicate about PRSA.
PRSA’s first reference for writing, editing and proofreading copy is the Associated Press Stylebook. The PRSA Style Guide contains general style guidelines and extensions to the AP Stylebook for PRSA publications and communicating to PRSA members.