Educational Partnerships with PRSA

Partnering With PRSA
With more than 31,000 members, the Public Relations Society of America (PRSA) is the world’s largest organization of public relations professionals and students. Our membership represents nearly all practice areas, professional settings and academic settings within the public relations industry. PRSA members are passionate about advancing their knowledge and continuing their education, and understand that staying informed provides distinct advantages necessary for career growth. Through collaborative educational partnerships with esteemed institutions, including NYU School of Continuing Professional Studies, Rutgers University, Syracuse University and West Virginia University, PRSA strives to advance the public relations profession and the professional.

PRSA — An Association With Distinction
Your university will gain enhanced distinction through its association with PRSA. Whether providing you with a platform to promote thought leadership or opportunities to partner at industry events, PRSA can help broaden your reach, increase your visibility and boost your success in advancing higher education in the public relations industry. Educational partnerships also allow PRSA to offer its members more opportunities to pursue graduate degrees, as well as identify certificate programs at respected institutions that fit their schedules, interests and personal financial circumstances.

Reach the Right Audience
PRSA members are motivated public relations professionals who are committed to their professional development — they are your future graduates.

PRSA is comprised of discerning public relations and communications professionals at all career levels. You have the educational resources to help these individuals succeed, and we have members who are dedicated professionals interested in pursuing public relations and communications graduate degrees and certificate programs. Research shows that among PRSA members:

• One third have taken a continuing education course for a certificate program.
• One in five is Accredited in Public Relations (APR), with half seeking to maintain their Accreditation.
• One in four participates in PRSA Professional Development programs.

Maximize Your Resources and Expand Your Outreach
As a PRSA educational partner, you have numerous opportunities to target your message across multiple platforms, including:

Web

• PRSA Jobcenter (www.prsa.org/jobcenter); receives more than 25,000 unique visits per week.
• Banners on websites.

Print

• Public Relations Tactics monthly newspaper (print circulation: 27,500+ PRSA members and 3,500+ additional subscribers).
• The Public Relations Strategist quarterly magazine (print circulation: 21,000+ PRSA members and 3,500+ additional subscribers).
• PRSSA Forum publication (10,000+ student members).

Events

• PRSA International Conference (3,000+ attendees).
• The Digital Impact Conference, and other national and regional conferences (200+ attendees).
• Networking opportunities.
• Professional development presentations

Email

• Daily Issues & Trends newsletter (distribution: 22,000+ PRSA and PRSSA members and 35,000+ nonmembers).
• PRSSA e-blasts (distribution: 10,000+ PRSA members and 35,000+ nonmembers).

Direct Mail

• Direct-mail pieces with segmented messaging by industry, category and state (17,000+ recipients).

To learn more about Educational Partnerships contact:

John Robinson at (212) 460-1418
Ann Caggiano at (212) 460-0351
Richard Spector at (212) 460-1406

For more information additional Advertising Opportunities contact:

Lisa Franklin at (212) 460-1475.