Your Public Relations and Communications Community

Is Advocacy Your Passion?

Get Involved as a Chapter Advocacy Officer

The interaction between the Advocacy Advisory Board (AAB) and the Chapter Advocacy officers (CAOs) is a dynamic two-way street that delivers value in both directions. As the eyes and ears of the AAB in the field, CAOs carry out the mission of the AAB at the District and Chapter level. They identify grassroots issues that merit national attention, pre-empt local issues from spreading, and expose national issues on a local level.  For more information, contact PRSA's public relations department at pr@prsa.org or (212) 460-0347.

Responsibilities

  • To field positions issued by the national AAB and coordinate with AAB to take action on a local level. Also to consider longer-term means of approaching the issue on a national and/or local level, as appropriate.
  • To notify the AAB of local issues and provide background and perspective on approach and outreach.
  • To build local issues management programs to track issues and trends affecting the industry, as well as anticipate challenges to the profession at the local level. To communicate issues and trends to the national AAB.
  • To stimulate and encourage PRSA Chapter members to track industry issues and seek guidance and clarification when they have questions about PRSA’s stance on issues that affect the industry and their day-to-day practice.
  • To notify the AAB of proactive advocacy programs (business community outreach, program support, media relations) that can be shared as best practices for other Chapters to consider.
  • To seek education, training and guidance from the AAB and PRSA National on local issues management.
  • To provide issues management education and consultation to local board and Chapter members throughout the year.
  • To consult with the AAB before providing advocacy consultation to Chapter members or making statements to the media.
  • To build and maintain relationships with business community members and local media contacts covering issues and/or the industry.
  • To engage tools provided by the AAB; to develop press releases, features, op-eds, letters to the editor, etc., for local and regional media, both trade and general, that represent the broader PRSA position.
  • To develop, coordinate and promote at least one professional development program each year to discuss current events and issues facing the profession.
  • To serve as liaison from the Chapter board to the Chapter public relations/communications committee. To provide leadership and counsel on all Chapter-related communications (internal and external) to ensure sensitivity to PRSA positions and messages.
  • To serve a minimum two-year term. Note: The Chapter Advocacy Officer position is NOT an officer position on the Chapter Board of Directors. A PRSA Chapter nominating or executive committee will appoint a person to this position.

Tools

To help Chapter Advocacy Officers serve the public relations industry, the national Advocacy Advisory Board makes available an "Advocacy in a Box" toolkit that offers instructions and model documents for conducting an advocacy outreach campaign on the regional or local level.

 

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