Central to PRSA’s mission is sounding a clear, consistent voice on important issues of our time. PRSA’s advocacy program demonstrates the leadership role of practitioners within the public relations profession and in the global community. By engaging stakeholders inside and outside the profession, the PRSA Advocacy Advisory Board (AAB) strives to enhance awareness of the important role public relations plays in a free society. We also contribute to public discourse on issues that affect the profession directly and those that impact free and open communications around the globe.
In 2010, PRSA revised its advocacy program to focus on three core areas: the business value of public relations, ethics and diversity within the profession. An offshoot of PRSA's advocacy program is the Society's "Business Case for Public Relations™," which fosters more accurate and better-informed perceptions of the value and role of public relations in the diverse organizations it serves.