Central to PRSA’s mission is sounding a clear, consistent voice on important issues of our time. PRSA’s advocacy initiatives demonstrate the leadership role of practitioners within the profession and in the global community. By engaging stakeholders inside and outside the profession, the PRSA Advocacy Advisory Board (AAB) strives to enhance awareness of the important role public relations plays in a free society. We also contribute to public discourse on issues that affect the profession directly and those that impact free and open communications around the globe.