Bronze Anvil Winners 2000 |
1. NEWSLETTERS |
1A. Up to Two Colors
InfoCision Management Corporation
Akron, OH
"The Right Call" | 1B. Three Colors or More
Wisconsin Milk Marketing Board
Madison, WI
with
Morgan&Myers
Jefferson, WI
"Wisconsin Milk Marketing Board - Dairy Update Newsletter" |
2. MAGAZINES | |
2A. Internal Audiences Primarily
Florida Power & Light Company
Juno Beach, FL
"FPL TODAY magazine" | 2B. External Audiences Primarily
University of California, Los Angeles
Los Angeles, CA
"UCLA Magazine" |
3. ANNUAL REPORTS |
3A. For-profit Organizations
Jack in the Box Inc.
San Diego, CA
with
Via Design
San Diego, CA
"Jack in the Box Inc. - 1999 Annual Report" | 3B. Not-for-Profit
The Ohio Steel Council
Columbus, OH
with
Ira Thomas Associates
Youngstown, OH
"The Ohio Steel Council's 1999 Annual Report" |
4. BROCHURES |
4A. Up to Two Colors
American Composers Forum
St. Paul, MN
with
Foley Sackett, Inc.
Minneapolis, MN
"Continental Harmony - A Call For Composers" | 4B. Three Colors or More
National Cattleman's Beef Association
Greenwood Village, CO
with
Ketchum
San Francisco, CA
"Beef Sandwiches are on a Roll" |
5. SPECIAL PURPOSE PUBLICATIONS | |
5A. Single-Issue Newsletter/Booklets
Forest Park Forever
St. Louis, MO
with
Fleishman-Hillard Inc.
St. Louis, MO
"Progress Plus Newsletter" | 5B. Other (Including Books)
Society of Actuaries
Schaumburg, IL
Book: "The First 50 Years" |
6. PRESS KITS / MEDIA KITS |
6A. Products
General Mills
Minneapolis, MN
"Cyber Savings" | 6B. Services/Events/Other
Colorado's Ocean Journey
Denver, CO
with
Peifer Communications, Inc.
Denver, CO
"Colorado's Ocean Journey Media Kit Summary" |
7. DIRECT MAIL / DIRECT RESPONSE | |
Philip Morris Management Corp.
Richmond, VA
with
Morgan&Myers
Milwaukee, WI
"Philip Morris Family of Companies 'Shared Solutions' Product Box"
| |
8. VIDEO NEWS RELEASES |
8A. Video News Release (with or without B-roll)
SmithKline Beecham
Philadelphia, PA
with
Cohn & Wolfe
New York, NY
"A New Era in Type 2 Diabetes Management" | 8B. B-roll only
Bayer Animal Health
Merriam, KS
with
Edelman Public Relations Worldwide
Chicago, IL
"1999 Advantage Search for North America's Best Singing Pet Finale" |
8C. Satellite Media Tour/Other
Visa USA
San Francisco, CA
with
Ketchum
New York, NY
and
Medialink
New York, NY
"Visa Hall of Fans SMT" | |
9. AUDIO PROGRAMS |
9A. Audio News Releases
Unimed Corporation
Deerfield, IL
with
Edelman Public Relations Worldwide
Chicago, IL
"AndroGel FDA Approval" | 9B. Other Audio Programs
Creighton University
Omaha, NE
"Creighton Healthwise" |
10. INTERNAL VIDEO PROGRAMS
Constellation Energy Group
Baltimore, MD
"The Integrity Zone" | 11. EXTERNAL VIDEO PROGRAMS
Baptist Trinity Hospice
Memphis, TN
with
Running Pony Productions
Memphis, TN
"Camp Good Grief" |
12. TELEVISION PSA's
Centers for Disease Control and Prevetion-Communication & Behavioral Sciences Branch
Atlanta, GA
with
Ogilvy Public Relations Worldwide
Washington, DC
"Centers for Disease Control and Prevetion's 'Choose Your Cover' Skin Cancer Prevention Campaign" | 13. RADIO PSA's
Virginia Beach Department of Convention and Visitor Development
Virginia Beach, VA
with
Brickell & Partners Public Relations
Virginia Beach, VA
"Virginia Legends Walk" |
14. SPEECHES
Intercultural Development Research Association
San Antonio, TX
"Musical Chairs and Unkept Promises" | 15. FEATURE STORIES
Send.com
Waltham, MA
with
The Horn Group
Braintree, MA
"Behind the Scenes with Send.com" |
16. EDITORIALS/OP-ED COLUMNS
AgeWave IMPACT
Emeryville, CA
with
Stanton Crenshaw Communications
New York, NY
"Missing the Mother-Lode" | 17. ADVERTORIAL
Mills/James Productions
Columbus, OH
"The Art & Science of Modern Storytelling-15th Anniversary
Edition of 'Stage & Screen'" |
18. RESEARCH
Can Manufacturers Institute
Washington, DC
with
Ketchum
Pittsburgh, PA
"Stop Kicking the Can: Building and Testing the Cans for Cash Challenge" | 19. CREATIVE TACTICS
The Ohio Bicentennial Commission
Columbus, OH
"Bicentennial Barn Painting Program" |
20. EVALUATION
No winner | |
21. NEW MEDIA |
21A. Web Sites-Marketing/External Communications
American Standard
Piscataway, NJ
with
Carmichael Lynch Spong
Minneapolis, MN
"Building Bathrooms Online" | 21B. Web Sites-Intranets/Internal Communications
Federal Reserve Bank of St. Louis
St. Louis, MO
"SL8" |
21C. Interactive CD-ROM
American Standard
Piscataway, NJ
with
Carmichael Lynch Spong
Minneapolis, MN
"Design Your Dream Bathroom" | 21D. Other Applications of New Technology
Brown-Forman Beverages
Louisville, KY
with
Edelman Public Relations Worldwide
Chicago, IL
"Korbel Champagne Cellars - Interactive Kiosk" |
| Bronze Anvil Certificate of Commendation Winners 2000 |
| 1. NEWSLETTERS |
1A. Up to Two Colors
Chase Merchant Services
Melville, NY
with
Point b
Atlanta, GA
"Modern Money" | 1A. Up to Two Colors
Metropolitan Airports Commission
St. Paul, MN
with
Padilla Speer Beardsley Inc.
St. Paul, MN
"MSP Insider" |
1A. Up to Two Colors
Native American Rights Fund
Boulder, CO
with
LW Robbins Associates
Holliston, MA
"Justice Newsletter" | |
1B. Three Colors or More
Lockheed Martin
Bethesda, MD
"Lockheed Martin TODAY" | 1B. Three Colors or More
Dallas Area Rapid Transit (DART)
Dallas, TX
"Inmotion Newsletter" |
2. MAGAZINES |
2A. Internal Audiences Primarily
Shell Oil Company
Houston, TX
"Shell News" | 2A. Internal Audiences Primarily
Blue Cross & Blue Shield of Florida
Jacksonville, FL
with
Brunson Enterprises, Inc.
Jacksonville, FL
"Putting Work in Perspective" |
2A. Internal Audiences Primarily
Naval Media Center
Washington, DC
with
Rabil & Bates Communication Design
Gaithersburg, MD
"The Cutting Edge of Innovation- All Hands magazine" | 2B. External Audiences Primarily
Washington and Lee University
Lexington, VA
"The Washington and Lee Alumni Magazine"
Xavier University
Cincinnati, OH
"Xavier Magazine" |
3. ANNUAL REPORTS |
3A. For-profit Organizations
Corixa Corporation
Seattle, WA
with
Fitzgerald Communications
San Francisco, CA
"1998 Corixa Annual Report: Taking a Colorful Message to the Street" | 3A. For-profit Organizations
The Scotts Company
Columbus, OH
with
Lord, Sullivan & Yoder Public Relations
Columbus, OH
"The Scotts Company Annual Report" |
3A. For-profit Organizations
Southern Company
Atlanta, GA
"Southern Company 1998 Annual Report" | 3B. Not-for-Profit
Public Affairs Council
Washington, DC
"45!35! (Combined Reports)" |
3B. Not-for-Profit
Girl Scouts, San Diego-Imperial Council, Inc.
San Diego, CA
"Who's That Girl Scout?" | 3B. Not-for-Profit
San Diego County Water Authority Public Affairs Department
San Diego, CA
with
Via Design
San Diego, CA
"1999 Annual Report" |
4. BROCHURES |
4A. Up to Two Colors
Thresholds, Inc
Grand Rapids, MI
with
Straightline Public Relations
Grand Rapids, MI
"Thresholds, Inc." | 4A. Up to Two Colors
Forest Park Forever
St. Louis, MO
with
Fleishman-Hillard Inc.
St. Louis, MO
"Corporate Solicitation Brochure" |
4B. Three Colors or More
The James J. Roop Co.
Cleveland, OH
"The James J. Roop Co. - Corporate Communications Brochure" | 4B. Three Colors or More
El Proyecto del Barrio
Arleta, CA
with
Waskul World Wide Communications
Studio City, CA
"El Proyecto del Barrio Brochure" |
4B. Three Colors or More
The Bushnell
Hartford, CT
with
O'Neal & Prelle, Inc.
Hartford, CT
"The sun The moon The stars The New Bushnell" | |
5. SPECIAL PURPOSE PUBLICATIONS | |
5A. Single-Issue Newsletter/Booklets
Marriott Vacation Club International
Orlando, FL
"Owner Reference Guide" | 5A. Single-Issue Newsletter/Booklets
Pilkington Libbey-Owens-Ford
Toledo, OH
with
Mitchell Whalen Public Relations
Toldeo, OH
"Pinkington Libbey-Owens-Ford Problem-Solving Booklet" |
5A. Single-Issue Newsletter/Booklets
Tony's Pizza
Bloomington, MN
with
Fleishman-Hillard, Inc.
Minneapolis, MN
"Tony's Time: Recipes to Work it Out" | |
5B. Other (Including Books)
Comerica Incorporated
Detroit, MI
with
Eleanor, Inc.
Birmingham, MI
and
Grayton Intergrated Publishing
Grosse Point, MI
"Promises Kept-The History of Comerica 1849-1999" | 5B. Other (Including Books)
Rancho Los Amigos National Rehabilitation Center
Downy, CA
with
Waskul World Wide Communications
Studio City, CA
"Rancho 'Power of the Dream' Calendar" |
5B. Other (Including Books)
Ontario Hydro
Toronto, Ontario CANADA
with
Edelman Public Relations Worldwide
Toronto, Ontario CANADA
"Ontario Hydro Commemorative Book" | |
6. PRESS KITS / MEDIA KITS |
6A. Products
Nintendo of America
Redmond, WA
with
Golin/Harris International
Los Angeles, CA
"Ken Griffey, Jr.'s Slugfest Press Kit" | |
6B. Services/Events/Other
American Academy of Allergy Asthma and Immunology (AAAAI)
Milwaukee, WI
"AAAAI Media Kit" | 6B. Services/Events/Other
Hewlett-Packard Company
San Diego, CA
with
BSMG Worldwide
Los Angeles, CA
and
Design by Cohen & Godefroy
Los Angeles, CA
"HP Digital Art Exhibit and Celebrity Art Auction" |
7. DIRECT MAIL / DIRECT RESPONSE |
San Diego Convention Center Corp.
San Diego, CA
"ASAE Sandal Mailer" | Bemidji State University
Bemidji, MN
with
Russell and Herder
Brainerd, MN
"Bemidji State Direct Mail" |
Hometown Health Network
Massillon, OH
with
IRA Thomas Associates
Youngstown, OH
"Take Me Out to the Ballpark" | |
8. VIDEO NEWS RELEASES |
8A. Video News Release (with or without B-roll)
B.F. Ascher Company
Lenaxa, KS
with
Cushman-Amberg
Chicago, IL
and
News/Broadcast Network
Westmont, IL
"The Buzz About Bugs" | 8B. B-roll only
(No commendations awarded) |
8C. Satellite Media Tour/Other
Frenchtoast.com
New York, NY
with
Martin Public Relations
Richmond, VA
"The Frenchtoast.com Back-to-School Survey" | |
9. AUDIO PROGRAMS |
9A. Audio News Releases
(No commendations awarded) | 9B. Other Audio Programs
(No commendations awarded) |
10. INTERNAL VIDEO PROGRAMS
Lockheed Martin Astronautics
Denver, CO
with
Colorado Production Group
Denver, CO
"The Uplink" | 11. EXTERNAL VIDEO PROGRAMS
King County Department of Natural Resources
Seattle, WA
with
Howard/Rosen Productions, Inc.
Snohomish, WA
"Natural Connections" |
12. TELEVISION PSA's
City of Phoenix
Phoenix, AZ
"Random Gunfire Public Service Announcements" | 13. RADIO PSA's
Girl Scouts of the USA
New York, NY
with
West Glen Communciations
New York, NY
"Become a Mentor Today" |
14. SPEECHES |
Bell Atlantic
New York, NY
"Broadband Changes Everything" | Nintendo of America
Redmond, WA
with
Golin/Harris International
Los Angeles, CA
"Nintendo's Marketing to Gen-Y" |
15. FEATURE STORIES
E Ink Corporation
Cambridge, MA
with
Schwartz Communications, Inc.
Waltham, MA
"E Ink in the Wall Street Journal" | |
16. EDITORIALS/OP-ED COLUMNS" |
Maritime Marlin Travel
Halifax, Nova Scotia CANADA
with
Corporate Communications, LTD.
Halifax, Nova Scotia CANADA
"Air Monopoly" | Herbert A. Pence
Manchester, NH
"Link Train Stations with Vintage Trolley |
17. ADVERTORIAL |
Baltimore Gas and Electric
Baltimore, MD
with
Ogilvy Public Relations Worldwide
Washington, DC
"Electric Utility Deregulation Advertorial"
| The California Wellness Foundation
Woodland Hills, CA
with
Deen+Black
Santa Monica, CA
"LA Youth / LA Times Insert" |
18. RESEARCH |
Philip Morris Management Corporation
Richmond, VA
with
Morgan&Myers / The Barkin Group
Jefferson, WI
"Gap Research: Consumer and Farmer Opinions About Food and Agriculture" | McDonald's Corporation
Oak Brook, IL
"Restaurant Systems Employee Communication Survey" |
19. CREATIVE TACTICS |
General Mills
Minneapolis, MN
with
Carmichael Lynch Spong
Minneapolis, MN
"Going Once, Going Twice, Sold. Millenios' Online Celebrity Auction for Big Brothers Big Sisters" | U.S. Army Maneuver Support Center
Fort Leonard Wood, MO
"Missouri Media Become Soldiers For A Day" |
DC Department of Health, Administration for HIV/AIDS
Washington, DC
with
Ogilvy Public Relations Worldwide
Washington, DC
"The ConPact" | |
20.EVALUATION
(No commendation awarded) |
21. NEW MEDIA | |
21A. Web Sites-Marketing/External Communications
North America Aerospace Defense Command
Colorado Springs, CO
"NORAD Tracks Santa Claus" | 21B. Web Sites-Intranets/Internal Communications
ERA Franchise Systems
Parsippany, NJ
"TeamERA.com" |
21C. Interactive CD-ROM
United Parcel Service - Public Affairs
Washington, DC
with
EPB/Kaufman Public Relations
Bethesda, MD
"UPS Special Delivery: What the Postal Service Doesn't Want You to Know" | 21D. Other Applications of New Technology
(No commendation awarded) |
