(Banner graphic of Bronze Anvil trophy)

2015 Bronze Anvil Awards

Bronze Anvil Winners 2000

1. NEWSLETTERS

1A. Up to Two Colors
InfoCision Management Corporation
Akron, OH
"The Right Call"

1B. Three Colors or More
Wisconsin Milk Marketing Board
Madison, WI
with
Morgan&Myers
Jefferson, WI
"Wisconsin Milk Marketing Board - Dairy Update Newsletter"

2. MAGAZINES

 

2A. Internal Audiences Primarily
Florida Power & Light Company
Juno Beach, FL
"FPL TODAY magazine"

2B. External Audiences Primarily
University of California, Los Angeles
Los Angeles, CA
"UCLA Magazine"

3. ANNUAL REPORTS

3A. For-profit Organizations
Jack in the Box Inc.
San Diego, CA
with
Via Design
San Diego, CA
"Jack in the Box Inc. - 1999 Annual Report"

3B. Not-for-Profit
The Ohio Steel Council
Columbus, OH
with
Ira Thomas Associates
Youngstown, OH
"The Ohio Steel Council's 1999 Annual Report"

4. BROCHURES

4A. Up to Two Colors
American Composers Forum
St. Paul, MN
with
Foley Sackett, Inc.
Minneapolis, MN
"Continental Harmony - A Call For Composers"

4B. Three Colors or More
National Cattleman's Beef Association
Greenwood Village, CO
with
Ketchum
San Francisco, CA
"Beef Sandwiches are on a Roll"

5. SPECIAL PURPOSE PUBLICATIONS

 

5A. Single-Issue Newsletter/Booklets
Forest Park Forever
St. Louis, MO
with
Fleishman-Hillard Inc.
St. Louis, MO
"Progress Plus Newsletter"

5B. Other (Including Books)
Society of Actuaries
Schaumburg, IL
Book: "The First 50 Years"

6. PRESS KITS / MEDIA KITS

6A. Products
General Mills
Minneapolis, MN
"Cyber Savings"

6B. Services/Events/Other
Colorado's Ocean Journey
Denver, CO
with
Peifer Communications, Inc.
Denver, CO
"Colorado's Ocean Journey Media Kit Summary"

7. DIRECT MAIL / DIRECT RESPONSE

 


Philip Morris Management Corp.
Richmond, VA
with
Morgan&Myers
Milwaukee, WI
"Philip Morris Family of Companies 'Shared Solutions' Product Box"

 

8. VIDEO NEWS RELEASES

8A. Video News Release (with or without B-roll)
SmithKline Beecham
Philadelphia, PA
with
Cohn & Wolfe
New York, NY
"A New Era in Type 2 Diabetes Management"

8B. B-roll only
Bayer Animal Health
Merriam, KS
with
Edelman Public Relations Worldwide
Chicago, IL
"1999 Advantage Search for North America's Best Singing Pet Finale"

8C. Satellite Media Tour/Other
Visa USA
San Francisco, CA
with
Ketchum
New York, NY
and
Medialink
New York, NY
"Visa Hall of Fans SMT"

 

9. AUDIO PROGRAMS

9A. Audio News Releases
Unimed Corporation
Deerfield, IL
with
Edelman Public Relations Worldwide
Chicago, IL
"AndroGel FDA Approval"

9B. Other Audio Programs
Creighton University
Omaha, NE
"Creighton Healthwise"

10. INTERNAL VIDEO PROGRAMS
Constellation Energy Group
Baltimore, MD
"The Integrity Zone"

11. EXTERNAL VIDEO PROGRAMS
Baptist Trinity Hospice
Memphis, TN
with
Running Pony Productions
Memphis, TN
"Camp Good Grief"

12. TELEVISION PSA's
Centers for Disease Control and Prevetion-Communication & Behavioral Sciences Branch
Atlanta, GA
with
Ogilvy Public Relations Worldwide
Washington, DC
"Centers for Disease Control and Prevetion's 'Choose Your Cover' Skin Cancer Prevention Campaign"

13. RADIO PSA's
Virginia Beach Department of Convention and Visitor Development
Virginia Beach, VA
with
Brickell & Partners Public Relations
Virginia Beach, VA
"Virginia Legends Walk"

14. SPEECHES
Intercultural Development Research Association
San Antonio, TX
"Musical Chairs and Unkept Promises"

15. FEATURE STORIES
Send.com
Waltham, MA
with
The Horn Group
Braintree, MA
"Behind the Scenes with Send.com"

16. EDITORIALS/OP-ED COLUMNS
AgeWave IMPACT
Emeryville, CA
with
Stanton Crenshaw Communications
New York, NY
"Missing the Mother-Lode"

17. ADVERTORIAL
Mills/James Productions
Columbus, OH
"The Art & Science of Modern Storytelling-15th Anniversary
Edition of 'Stage & Screen'"

18. RESEARCH
Can Manufacturers Institute
Washington, DC
with
Ketchum
Pittsburgh, PA
"Stop Kicking the Can: Building and Testing the Cans for Cash Challenge"

19. CREATIVE TACTICS
The Ohio Bicentennial Commission
Columbus, OH
"Bicentennial Barn Painting Program"

20. EVALUATION
No winner

 

21. NEW MEDIA

21A. Web Sites-Marketing/External Communications
American Standard
Piscataway, NJ
with
Carmichael Lynch Spong
Minneapolis, MN
"Building Bathrooms Online"

21B. Web Sites-Intranets/Internal Communications
Federal Reserve Bank of St. Louis
St. Louis, MO
"SL8"

21C. Interactive CD-ROM
American Standard
Piscataway, NJ
with
Carmichael Lynch Spong
Minneapolis, MN
"Design Your Dream Bathroom"

21D. Other Applications of New Technology
Brown-Forman Beverages
Louisville, KY
with
Edelman Public Relations Worldwide
Chicago, IL
"Korbel Champagne Cellars - Interactive Kiosk"

Bronze Anvil Certificate of Commendation Winners 2000
1. NEWSLETTERS 

1A. Up to Two Colors
Chase Merchant Services
Melville, NY
with
Point b
Atlanta, GA
"Modern Money"

1A. Up to Two Colors
Metropolitan Airports Commission
St. Paul, MN
with
Padilla Speer Beardsley Inc.
St. Paul, MN
"MSP Insider"

1A. Up to Two Colors
Native American Rights Fund
Boulder, CO
with
LW Robbins Associates
Holliston, MA
"Justice Newsletter"

 

1B. Three Colors or More
Lockheed Martin
Bethesda, MD
"Lockheed Martin TODAY"

1B. Three Colors or More
Dallas Area Rapid Transit (DART)
Dallas, TX
"Inmotion Newsletter"

2. MAGAZINES

2A. Internal Audiences Primarily
Shell Oil Company
Houston, TX
"Shell News"

2A. Internal Audiences Primarily
Blue Cross & Blue Shield of Florida
Jacksonville, FL
with
Brunson Enterprises, Inc.
Jacksonville, FL
"Putting Work in Perspective"

2A. Internal Audiences Primarily
Naval Media Center
Washington, DC
with
Rabil & Bates Communication Design
Gaithersburg, MD
"The Cutting Edge of Innovation- All Hands magazine"

2B. External Audiences Primarily
Washington and Lee University
Lexington, VA
"The Washington and Lee Alumni Magazine"
Xavier University
Cincinnati, OH
"Xavier Magazine"

3. ANNUAL REPORTS

3A. For-profit Organizations
Corixa Corporation
Seattle, WA
with
Fitzgerald Communications
San Francisco, CA
"1998 Corixa Annual Report: Taking a Colorful Message to the Street"

3A. For-profit Organizations
The Scotts Company
Columbus, OH
with
Lord, Sullivan & Yoder Public Relations
Columbus, OH
"The Scotts Company Annual Report"

3A. For-profit Organizations
Southern Company
Atlanta, GA
"Southern Company 1998 Annual Report"

3B. Not-for-Profit
Public Affairs Council
Washington, DC
"45!35! (Combined Reports)"

3B. Not-for-Profit
Girl Scouts, San Diego-Imperial Council, Inc.
San Diego, CA
"Who's That Girl Scout?"

3B. Not-for-Profit
San Diego County Water Authority Public Affairs Department
San Diego, CA
with
Via Design
San Diego, CA
"1999 Annual Report"

 4. BROCHURES

4A. Up to Two Colors
Thresholds, Inc
Grand Rapids, MI
with
Straightline Public Relations
Grand Rapids, MI
"Thresholds, Inc."

4A. Up to Two Colors
Forest Park Forever
St. Louis, MO
with
Fleishman-Hillard Inc.
St. Louis, MO
"Corporate Solicitation Brochure"

4B. Three Colors or More
The James J. Roop Co.
Cleveland, OH
"The James J. Roop Co. - Corporate Communications Brochure"

4B. Three Colors or More
El Proyecto del Barrio
Arleta, CA
with
Waskul World Wide Communications
Studio City, CA
"El Proyecto del Barrio Brochure"

4B. Three Colors or More
The Bushnell
Hartford, CT
with
O'Neal & Prelle, Inc.
Hartford, CT
"The sun The moon The stars The New Bushnell"

 

5. SPECIAL PURPOSE PUBLICATIONS

 

5A. Single-Issue Newsletter/Booklets
Marriott Vacation Club International
Orlando, FL
"Owner Reference Guide"

5A. Single-Issue Newsletter/Booklets
Pilkington Libbey-Owens-Ford
Toledo, OH
with
Mitchell Whalen Public Relations
Toldeo, OH
"Pinkington Libbey-Owens-Ford Problem-Solving Booklet"

5A. Single-Issue Newsletter/Booklets
Tony's Pizza
Bloomington, MN
with
Fleishman-Hillard, Inc.
Minneapolis, MN
"Tony's Time: Recipes to Work it Out"

 

5B. Other (Including Books)
Comerica Incorporated
Detroit, MI
with
Eleanor, Inc.
Birmingham, MI
and
Grayton Intergrated Publishing
Grosse Point, MI
"Promises Kept-The History of Comerica 1849-1999"

5B. Other (Including Books)
Rancho Los Amigos National Rehabilitation Center
Downy, CA
with
Waskul World Wide Communications
Studio City, CA
"Rancho 'Power of the Dream' Calendar"

5B. Other (Including Books)
Ontario Hydro
Toronto, Ontario CANADA
with
Edelman Public Relations Worldwide
Toronto, Ontario CANADA
"Ontario Hydro Commemorative Book"

 

6. PRESS KITS / MEDIA KITS

6A. Products
Nintendo of America
Redmond, WA
with
Golin/Harris International
Los Angeles, CA
"Ken Griffey, Jr.'s Slugfest Press Kit"

 

6B. Services/Events/Other
American Academy of Allergy Asthma and Immunology (AAAAI)
Milwaukee, WI
"AAAAI Media Kit"

6B. Services/Events/Other
Hewlett-Packard Company
San Diego, CA
with
BSMG Worldwide
Los Angeles, CA
and
Design by Cohen & Godefroy
Los Angeles, CA
"HP Digital Art Exhibit and Celebrity Art Auction"

7. DIRECT MAIL / DIRECT RESPONSE

San Diego Convention Center Corp.
San Diego, CA
"ASAE Sandal Mailer"

Bemidji State University
Bemidji, MN
with
Russell and Herder
Brainerd, MN
"Bemidji State Direct Mail"

Hometown Health Network
Massillon, OH
with
IRA Thomas Associates
Youngstown, OH
"Take Me Out to the Ballpark"

 

 8. VIDEO NEWS RELEASES

8A. Video News Release (with or without B-roll)
B.F. Ascher Company
Lenaxa, KS
with
Cushman-Amberg
Chicago, IL
and
News/Broadcast Network
Westmont, IL
"The Buzz About Bugs"

8B. B-roll only
(No commendations awarded)

8C. Satellite Media Tour/Other
Frenchtoast.com
New York, NY
with
Martin Public Relations
Richmond, VA
"The Frenchtoast.com Back-to-School Survey"

 

9. AUDIO PROGRAMS

9A. Audio News Releases
(No commendations awarded)

 9B. Other Audio Programs
(No commendations awarded)

10. INTERNAL VIDEO PROGRAMS
Lockheed Martin Astronautics
Denver, CO
with
Colorado Production Group
Denver, CO
"The Uplink"

 11. EXTERNAL VIDEO PROGRAMS
King County Department of Natural Resources
Seattle, WA
with
Howard/Rosen Productions, Inc.
Snohomish, WA
"Natural Connections"

12. TELEVISION PSA's
City of Phoenix
Phoenix, AZ
"Random Gunfire Public Service Announcements"

 13. RADIO PSA's
Girl Scouts of the USA
New York, NY
with
West Glen Communciations
New York, NY
"Become a Mentor Today"

 14. SPEECHES

Bell Atlantic
New York, NY
"Broadband Changes Everything"

Nintendo of America
Redmond, WA
with
Golin/Harris International
Los Angeles, CA
"Nintendo's Marketing to Gen-Y"

 15. FEATURE STORIES
E Ink Corporation
Cambridge, MA
with
Schwartz Communications, Inc.
Waltham, MA
"E Ink in the Wall Street Journal"

 

 16. EDITORIALS/OP-ED COLUMNS"

Maritime Marlin Travel
Halifax, Nova Scotia CANADA
with
Corporate Communications, LTD.
Halifax, Nova Scotia CANADA
"Air Monopoly"

 Herbert A. Pence
Manchester, NH
"Link Train Stations with Vintage Trolley

17. ADVERTORIAL


Baltimore Gas and Electric
Baltimore, MD
with
Ogilvy Public Relations Worldwide
Washington, DC
"Electric Utility Deregulation Advertorial"

The California Wellness Foundation
Woodland Hills, CA
with
Deen+Black
Santa Monica, CA
"LA Youth / LA Times Insert"

18. RESEARCH

 Philip Morris Management Corporation
Richmond, VA
with
Morgan&Myers / The Barkin Group
Jefferson, WI
"Gap Research: Consumer and Farmer Opinions About Food and Agriculture"

McDonald's Corporation
Oak Brook, IL
"Restaurant Systems Employee Communication Survey"

 19. CREATIVE TACTICS

General Mills
Minneapolis, MN
with
Carmichael Lynch Spong
Minneapolis, MN
"Going Once, Going Twice, Sold. Millenios' Online Celebrity Auction for Big Brothers Big Sisters"

U.S. Army Maneuver Support Center
Fort Leonard Wood, MO
"Missouri Media Become Soldiers For A Day"

DC Department of Health, Administration for HIV/AIDS
Washington, DC
with
Ogilvy Public Relations Worldwide
Washington, DC
"The ConPact"

 

20.EVALUATION
(No commendation awarded) 

21. NEW MEDIA

 

21A. Web Sites-Marketing/External Communications
North America Aerospace Defense Command
Colorado Springs, CO
"NORAD Tracks Santa Claus"

21B. Web Sites-Intranets/Internal Communications
ERA Franchise Systems
Parsippany, NJ
"TeamERA.com"

21C. Interactive CD-ROM
United Parcel Service - Public Affairs
Washington, DC
with
EPB/Kaufman Public Relations
Bethesda, MD
"UPS Special Delivery: What the Postal Service Doesn't Want You to Know"

21D. Other Applications of New Technology
(No commendation awarded)

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