2001 Bronze Anvil Winners & Award of Commendation Winners

Bronze Anvil Winners 2001

MEDIA RELATIONS
Print

The New York Public Library
New York, NY
"The Perfect Place to Discover Perfect Places: "Utopia" at the New York Public Library"

MEDIA RELATIONS
Television

Kellogg's
Battle Creek, MI
with
Fleishman-Hillard
Chicago, IL
"Kellogg's Olympics 2000 Campaign"


MEDIA RELATIONS
Radio

Anheuser-Busch
St. Louis, MO
with
North American Network, Inc.
Bethesda, MD
"Alcohol Awareness and Education"


MEDIA RELATIONS
Two or More of the Above

The Home Depot
Atlanta, GA
with
Edelman Public Relations Worldwide
New York, NY
"Home Depot Olympic Sponsorship Media Relations"


NEWSLETTERS
Up to Two Colors

Make-A-Wish Foundation
Marietta, GA
with
Porter Novelli
Atlanta, GA
"Redesigning a Newsletter to Increase Awareness and Donations"


NEWSLETTERS
Three Colors or More

The Kroger Company
Westerville, OH
with
Lord, Sullivan and Yoder
Columbus, OH
"Pepe's Fun Pages Playhouse"


MAGAZINES
Internal Audiences Primarily

Naval Media Center Publishing
Anacostia Annex, DC
with
Rabil and Bates Design Company
Gaithersburg, MD
"All Hands: News Synergy for the New Millenium"


MAGAZINES
External Audiences Primarily

Xavier University
Cincinnatti, OH
"Xavier Magazines"


ANNUAL REPORTS
Companies (Up to $500 Million)

The Baltimore Life Companies
Owings Mills, MD
with
Weber Shandwick Worldwide
Baltimore, MD
"Building the Best: An Annual Report that Breaks with Tradition"

ANNUAL REPORTS
Companies (More than $500 Million)

Jack in the Box, Inc.
San Diego, CA
with
Crowded Room Public Relations/Via Design
La Jolla, CA
"Jack in the Box Inc. Annual Report 2000"

ANNUAL REPORTS
Not-for-profit Organizations

Children's Museum of Los Angeles
Los Angeles, CA
with
Waskul World Wide Communications,
Glendale, CA
"Children's Museum of Los Angeles Annual Report"

BROCHURES
Two Color (Fewer than 16 Pages)

Scott Gardner Group, Inc.
Nashville, TN
with
Big Moon Marketing
Nashville, TN
"Starfish lay eggs from their armpits"

BROCHURES
Three Colors or More (Fewer than 16 Pages)

Jewish Federation of Metropolitan Chicago
Chicago, IL
"The Centennial Campaign: Proud of Our Past, Ensuring Our Jewish Future"

BROCHURES
Three Colors or More (16 Pages or More)

Rancho Los Amigos National Rehabilitation Center
Downey, CA
with
Waskul World Wide Communicaions
Glendale, CA
"The Art of Rancho Brochure"

SPECIAL PURPOSE PUBLICATIONS
Single Issue Newsletters/Booklets

Shelton Communications Group
Knoxville, TN
"Shelton Communications Group Holiday Mailer"

SPECIAL PURPOSE PUBLICATIONS
Other (Including Books)

Rancho Los Amigos National Rehabilitation Center
Downey, CA
with
Waskul World Wide Communications
Glendale, CA
"The Art of Rancho Calendar"


PRESS KITS/MEDIA KITS
Products

Pergo, Inc.
Raleigh, NC
with
M Booth & Associates
New York, NY
"Walk All Over Us"


PRESS KITS/MEDIA KITS
Services

ING/ReliaStar Financial
Minneapolis, MN
with
Carmichael Lynch Spong
Minneapolis, MN
"Aaarrgghhh!!!Screaming Press Kit Drives Web Traffic"


PRESS KITS/MEDIA KITS
Events/Commemorations/Other

General Mills
Minneapolis, MN
with
DKY
Minneapolis, MN
"Cheerios Millenium Coin Press Kit"


DIRECT MAIL/DIRECT RESPONSE

Shell Chemical Company
Houston, TX
with
J. Walter Thompson
Houston, TX
"Constant Innovators"



VIDEO NEWS RELEASE

Baptist Memorial Health Care
Memphis, TN
"Camp Good Grief VNR"


AUDIO PROGRAMS

California Milk Advisory Board
San Francisco, CA
with
The Montgomery Group
San Francisco, CA
"Cheesy Radio Promotions Boost Campaign"


INTERNAL VIDEO PROGRAMS
Corporate/Organization News

Bayer Corporation
Pittsburgh, PA
with
Magnet Communications
Pittsburgh, PA
"2000 President's Achievement Awards: Team Videos"


INTERNAL VIDEO PROGRAMS
Corporate/Organization Feature

Bankers Trust Company
Des Moines, IA
with
Hanser & Associates
West Des Moines, IA
"Back to the Basics"

EXTERNAL VIDEO PROGRAMS

Syngenta
Greensboro, NC
"In a Diverse World (Syngenta Launch Video)"

TELEVISION PSAs

Wisconsin Department of Transportation
Madison, WI
"Snow=Slow"

RADIO PSAs

National Association for Music Education
Reston, VA
with
North America Network, Inc.
Bethesda, MD
"Why Music?"

SPEECHES

Eastman Kodak Company
Rochester, NY
"Comdex Keynote Presentation"


FEATURE STORIES
BMW Magazine

Woodcliff Lake, NJ
with
Leidy & Associates
Norman, OK
"Z3 Homecoming 2000: Celebrating Roadster Heritage"


EDITORIALS/OP-ED COLUMNS
Neenah Paper

Atlanta, GA
with
The Headline Group
Atlanta, GA
"An Argument for Watermarks"


ADVERTORIAL

American Academy of Allergy
Asthma and Immunology
Milwaukee, WI
"All About Allergies and Asthma, 2000 USA Today Supplement"

RESEARCH/EVALUATION

BASF
Mount Olive, NJ
with
Fleishman-Hillard
New York, NY
"SAM-e Cities Survey: Validating a User Group for Dietary Supplements That Practice Emotional Balance"

CREATIVE TACTICS

Heinz North America/StarKist Seafood
Pittsburgh, PA
with
Ketchum
Pittsburgh, PA
"Charlie's Latest Catch: The Launch of StarKist Tuna in a Pouch"



INTERACTIVE COMMUNICATIONS
Web Sites-Marketing/External Communications

Office of National Drug Control Policy
Washington, DC
with
Fleishman- Hillard
Washington, DC
"Teaching Parents How to Raise Drug-Free Kids: 
TheAntiDrug.com"

INTERACTIVE COMMUNICATIONS
Web Sites- E-Commerce

Victoria's Secret
Reynoldsburg, OH
with
Full Picture
New York, NY
"2000 Victoria's Secret International Fashion Show and Worldwide Webcast"


INTERACTIVE COMMUNICATIONS
Intranets/Internal Communications

Campbell Soup Company
Camden, NJ
"Campbell Today Intranet Site"

INTERACTIVE COMMUNICATIONS
E-Zines/Newsletters/Other Online Publications

Department 56, Inc.
Eden Prairie, MN
with
Carmichael Lynch Spong
Minneapolis, MN
"Tablescapes: Décor with a Twist"


INTERACTIVE COMMUNICATIONS
Interactive CD-ROM

Old Dominion University
Norfolk, VA
"ODU Admissions CD"

INTERACTIVE COMMUNICATIONS
Other Applications of New Technologies and Innovations

Campbell's Soup Company
Camden, NJ
with
BSMG Worldwide
Chicago, IL
"Campbell's Chunky/NFL Tackling Hunger 2000"

Bronze Anvil Certificate of Commendation Winners 2001

MEDIA RELATIONS
Print

Department 56, Inc.
Eden Prairie, MN
with
Carmichael Lynch Spong
Minneapolis, MN
"Little Villages Make Big News"


MEDIA RELATIONS
Print

Globus & Cosmos
Littleton, CO
with
Schenkein
Denver, CO
"Globus & Cosmos: No, It's Not Tuesday and This Tour Does Not Go To Belgium!"


MEDIA RELATIONS
Print

Quisp, Quaker Oats Company
Chicago, IL
with
Ketchum
Chicago, IL
"Quisp Returns Online!"


MEDIA RELATIONS
Television

PUR
Cincinnati, OH
with
Carmichael Lynch Spong
Minneapolis, MN
"Turning on the Tap"


MEDIA RELATIONS
Two or More of the Above

Godstock Promotions
Milwaukee, WI
with
Ron Sonntag Public Relations
Milwaukee, WI
"Godstock 2000"


MEDIA RELATIONS
Two or More of the Above

Heinz North America/ StarKist Seafood
Pittsburgh, PA
with
Ketchum
Pittsburgh, PA
"Charlie's Latest Catch: The Launch of Star Kist Tuna in a Pouch"


NEWLETTERS
Up to Two Colors

Washington and Lee University
Lexington, VA
"The Washington and Lee University Newsletter"


NEWSLETTERS
Up to Two Colors

Bertolli Olive Oil
Secaucus, NJ
with
Vorhaus & Company, Inc.
New York, NY
"Bertolli Olive Oils "Olive Press" Newsletter"


NEWSLETTERS
Three Colors or More

Publix Super Markets
Lakeland, FL
with
West Wayne, Inc.
Atlanta, GA
"Publix "Family Style" Newsletter"


NEWSLETTERS
Three Colors or More

Arizona-Sonora Desert Museum
Tucson, AZ
with
The Nordensson Group
Tucson, AZ
"Member Newsletters"


MAGAZINES
Internal Audiences Primarily

Blue Cross and Blue Shield
Jacksonville, FL
"Perspectives Magazine"


MAGAZINES
External Audiences Primarily

Shell Chemical Company
Houston, TX
with
Schecter Editorial & Design
Kent, United Kingdom
"Shell Chemicals Magazine"


MAGAZINES
External Audiences Primarily

UCLA
Los Angeles, CA
"UCLA Magazine"


ANNUAL REPORTS
Companies (Up to $500 Million)

William Blair & Company, L.C.C.
Chicago, IL
with
Pressley Jacobs Design, Inc.
Chicago, IL
"William Blair & Company 1999 Employee Annual Report"


ANNUAL REPORTS
Companies (Up to $500 Million)

Falcon Products, Inc.
St. Louis, MO
with
Fleishman-Hillard Creative
St. Louis, MO
"Strengths and Growth Opportunities"


ANNUAL REPORTS
Companies (Up to $500 Million)

Old National Bancorp
Evansville, IN
with
Fleishman-Hillard Creative
St. Louis, MO
"Building New Respect for Old National"


ANNUAL REPORTS
Companies (More than $500 Million)

IBM
Armonk, NY
with
VSA Partners
Chicago, IL
"IBM Annual Report 2000"


ANNUAL REPORTS
Not-for-profit Organizations

The Children's Hospital of Denver
Denver, CO
"The Children's Hospital Annual Report"


ANNUAL REPORTS
Not-for-profit Organizations

Bethesda Foundation, Inc.
Cincinnati, OH
with
Lamson Design
Cincinnati, OH
and
Dodson Concepts
Mason, OH
"Bethesda Foundation Dream Makers"


BROCHURES
Two Color (Fewer than 16 Pages)

Communications Consortium Media Center
Washington, DC
"Taking the First Step: A Guide for Parents of Children with Learning Disabilities"


BROCHURES
Two Color (Fewer than 16 Pages)

Mustard Seed Furniture Bank
Longwood, FL
with
Mediawise Communications
Altamonte Springs, FL
"Dedicated"


BROCHURES
Three Colors or More (Fewer than 16 Pages)

Country Companies Insurance
Bloomington, IL
with
David Grossman & Associates
Chicago, IL
"This Is My Country"


BROCHURES
Three Colors or More (Fewer than 16 Pages)

Department of Social and Health Services/ Medical Assistance Association
Olympia, WA
with
Desautel Hege Communications
Spokane, WA
""Healthy Kids Now" Brochure"


BROCHURES
Three Colors or More (Fewer than 16 Pages)

Carter Ryley Thomas
Richmond, VA
"Carter Ryley Thomas Workbook"


BROCHURES
Three Colors or More (16 Pages or More)

Saginaw County Convention & Visitors Bureau
Saginaw, MI
with
Clear River Communications
Midland, MI
"From Wildlife to Wiener Schnitzel"


BROCHURES
Three Colors or More (16 Pages or More)

School of Film and Television, Chapman University
Orange, CA
with
Icon Image Communications
Long Beach, CA
"Is There a Film in Your Future?"


BROCHURES
Three Colors or More (16 Pages or More)

AFS Intercultural Programs/USA
New York, NY
"An Adventure Worth Taking"


SPECIAL PURPOSE PUBLICATIONS
Single Issue Newsletters/Booklets

Nike, Inc.
Beaverton, OR
"Nike Design Review '00"


SPECIAL PURPOSE PUBLICATIONS
Single Issue Newsletters/Booklets

Case IH
Racine, WI
with
Morgan & Myers/The Barkin Group
Milwaukee, WI
"Effective Media Relations: A basic primer in making the media work for you"


SPECIAL PURPOSE PUBLICATIONS
Single Issue Newsletters/Booklets

Days Inn Worldwide, Inc.
Parsippany, NJ
"How Good Stories Become Great News!"


SPECIAL PURPOSE PUBLICATIONS
Other (Including Books)

U.S. Census Bureau
Washington, DC
with
Scholastic, Inc.
New York, NY
"Everybody Counts!"


SPECIAL PURPOSE PUBLICATIONS
Other (Including Books)

Idea University Press
Austin, TX
with
GSD & M
Austin, TX
"Libby Died."


SPECIAL PURPOSE PUBLICATIONS
Other (Including Books)

Bristol-Myers Squibb Company
Plainsboro, NJ
with
Spectrum Science Public Relations
Washington, DC
"Creating a Cycle of Hope"


PRESS KITS/MEDIA KITS
Products

General Mills
Minneapolis, MN
with
DKY
Minneapolis, MN
"Milk'n Cereal Bars Press Kits"

PRESS KITS/MEDIA KITS
Services

Service Experts
Richardson, TX
with
Fleishman-Hillard
Dallas, TX
"A Cool Launch For a Hot New Company: Introducing the Service Experts"



PRESS KITS/MEDIA KITS
Services

CyberCrop.com
with
Ogilvy Public Relations Worldwide
Chicago, IL
"CyberCrop.com US Launch"

PRESS KITS/MEDIA KITS
Events/Commemorations/Other

GlaxoSmithKline Consumer Healthcare
Pittsburgh, PA
with
Ketchum
Pittsburgh, PA
"Contac Millennium Bug Contest"


PRESS KITS/MEDIA KITS
Events/Commemorations/Other

Dunkin' Donuts
Boston, MA
with
Cone
Boston, MA
"Dunkin' Donuts 50th Anniversary"


PRESS KITS/MEDIA KITS
Events/Commemorations/Other

Aurora Foods, Inc.
St. Louis, MO
with
Lord, Sullivan & Yoder Public Relations
Columbus, OH
""Discover Presidential Log Cabins" Media Kit"


DIRECT MAIL/DIRECT RESPONSE

Nick Dowd, Beta Resources
Nashville, TN
with
Katcher Vaughn & Bailey
Brentwood, TN
"Covation Direct Marketing"


VIDEO NEWS RELEASE
3M

St.Paul, MN
with
Brodeur Worldwide
Boston, MA
"20th Birthday of the Post-it Note"


AUDIO PROGRAMS

Merck-Medco Managed Care, L.L.C.
Franklin Lakes, NJ
with
BSMG Worldwide
New York, NY
"Health News Radio Series"


INTERNAL VIDEO PROGRAMS
Corporate/Organization Feature

Syngenta
Greensboto, NC
""In a Diverse World" (Syngenta Launch Video)"

INTERNAL VIDEO PROGRAMS
Corporate/Organization Feature

Wisconsin Bankers Association
Madison, WI
with
Jeff Golden Communications
Madison, WI
"Escaping the Scam Trap"


EXTERNAL VIDEO PROGRAMS
Borders Group, Inc.

Ann Arbor, MI
with
Postique
Southfield, MI
and
Roman/Peshoff, Inc.
Toledo, OH
"Borders Group Analysts Video"


EXTERNAL VIDEO PROGRAMS

Chicago Bears
Lakeforest, IL
with
Burson-Marsteller
Chicago, IL
"Chicago Bears-Lakefront First Initative"


EXTERNAL VIDEO PROGRAMS

Millennium World Peace Summit Organization
New York, NY
with
Ruder Finn
New York, NY
"Millennium World Peace Summit of Religious and Spiritual Leaders"


TELEVISION PSAs

U.S. Census Bureau
Washington, DC
with
Young and Rubicam
New York, NY
"Major League Baseball (PSAs)"


TELEVISION PSAs

Alliance to Save Energy
Washington, DC
with
DDB
Seattle, WA
"Alliance to Save Energy "Static Electricity House" PSA Campaign"


TELEVISION PSAs

Centers for Disease Control and Prevention
Atlanta, GA
with
Ogilvy Public Relations Worldwide
Washington, DC
"Choose Your Cover"

SPEECHES

Lutheran Brotherhood
Minneapolis, MN
with
Weber Shandwick Worldwide
Bloomington, MN
"Your Money, Your Message"


FEATURE STORIES

U30
Knoxville, TN
with
Ackermann Public Relations
Knoxville, TN
"U30"

EDITORIALS/OP-ED COLUMNS

Deutsche Banc Alex Brown
Baltimore, MD
with
Weber Shandwick Worldwide
Baltimore, MD
"Tall Ships Ahoy: A Symbol of the City's Hope"


EDITORIALS/OP-ED COLUMNS

Gleeson, Sklar, Sawyers & Cumpata, LLP
Chicago, IL
with
Hill and Knowlton
Chicago, IL
"Year-End Bonus for Local Accounting and Consulting Firm GSS&C"


RESEARCH/EVALUATION

Cisco Systems
San Jose, CA
with
GrapoLink, A Weber Shandwick Company
Coral Gables, FL
"Cisco Systems: Latin American Jounalists and Technology"


RESEARCH/EVALUATION

UCB Pharma
Smyrna, GA
with
Ketchum
New York, NY
"Epilepsy: New Perspectives, New Choices"


RESEARCH/EVALUATION

Burson-Marsteller
New York, NY
"CEO Reputation Research"


CREATIVE TACTICS

CorningWare/World Kitchen, Inc.
Elmira, NY
with
Patrice Tanaka & Company, Inc.
New York, NY
"Find Your Inner Chef @ CorningWare eSchool"

CREATIVE TACTICS

K&M International, Inc.
Twinsburgh, OH
with
Akhia Public Relations
Hudson, OH
"The Wild Republic Learning Adventure"


INTERACTIVE COMMUNICATIONS
Web Sites-Marketing/External Communications

CTIA Wireless Foundation
Washington, DC
with
MRA
Syracuse, NY
"CTIA/Donate a Phone Website"


INTERACTIVE COMMUNICATIONS
Intranets/Internal Communications

Lockheed Martin Systems Integration-OWEGO
Owego, NY
"e-Central"


INTERACTIVE COMMUNICATIONS
Interactive CD-ROM

Volvo Trucks North America
Greensboro, NC
with
Carmichael Lynch Spong
Minneapolis, MN
"Making Trucking High-Tech"


INTERACTIVE COMMUNICATIONS
Other Applications of New Technologies and Innovations

Office of Atmospheric Programs
US Environmental Protection Agency
Washington, DC
with
ICF Consulting
Washington, DC
"Climate Change, Wildlife, and Wildlands: A Tool Kit for Teachers and Interpreters"