2002 Bronze Anvil Award Winners

MEDIA RELATIONS
Consumer Products
Heinz North America
Pittsburgh, PA
with
Jack Horner Communications, Inc.
Pittsburgh, PA
"Heinz EZ Squirt Funky Purple Launch"

MEDIA RELATIONS
Consumer Services
Country Inns & Suites
Minneapolis, MN
with
Carmichael Lynch Spong
Minneapolis, MN
"Book It. Borrow It. Read It. Return It."

MEDIA RELATIONS
Business to Business
Segway LLC
Manchester, NH
with
Burson-Marsteller
New York, NY
"The Unveiling of "IT": Launching the Segway Human Transporter"

MEDIA RELATIONS
Associations/Government/Nonprofit Organizations
The Church of Jesus Christ of Latter-day Saints
Salt Lake City, UT
"1865 Freedman's Bank Slave Records - Announcement"

NEWSLETTERS
Up to Two Colors
Indiana Historical Society
Indianapolis, IN
with
Hetrick Communications, Inc.
Indianapolis, IN
"Indiana Historical Society/Redesign of the Bridge Newsletter"

NEWSLETTERS
Three Colors or More
Dallas Area Rapid Transit
Dallas, TX
"2001 INMOTION"

MAGAZINES
Internal Audiences Primarily
CHS Cooperatives-Land O'Lakes
Inner Grove Heights, MN
with
Colle+McVoy
Minneapolis, MN
"Cooperative Profiles"

MAGAZINES
External Audiences Primarily
Juvenile Diabetes Research Foundation International
New York, NY
"Countdown Magazine"

ANNUAL REPORTS
Companies (Up to $500 Million)
Baltimore Life
Owings Mills, MD
with
Weber Shandwick Worldwide
Baltimore, MD
"The Evolution Of Excellence"

ANNUAL REPORTS
Companies (More than $500 Million)
Jack in the Box Inc.
San Diego, CA
with
Viaideas/Viadesign
San Diego, CA
"Jack in the Box Inc. 2001 Annual Report"

ANNUAL REPORTS
Not-for-profit Organizations
Oklahoma Housing Finance Agency
Oklahoma City, OK
with
The Batista Group
Oklahoma City, OK
""Homemade in Oklahoma: Recipe for Success" OHFA 2000 Annual Report"

BROCHURES
Two Color
Jewish United Fund
Chicago, IL
"Passport"

BROCHURES
Three Colors or More (Fewer than 16 Pages)
Pathway Communities
Peachtree City, GA
with
McRae Communications
Fayetteville, GA
"SummerGrove Community Brochure"

BROCHURES
Three Colors or More (16 Pages or More)
Rancho Los Amigos National Rehabilitation Center
Downey, CA
with
Waskul World Wide Communications
Glendale, CA
"The Art of Rancho Brochure"

SPECIAL PURPOSE PUBLICATIONS
Single Issue Newsletters/Booklets
Eastman Kodak Company
Rochester, NY
with
Calm & Sense Communications
Rochester, NY
"2000 Kodak Park Environmental Annual Report"

SPECIAL PURPOSE PUBLICATIONS
Other (Including Books)
Rancho Los Amigos National Rehabilitation Center
Downey, CA
with
Waskul World Wide Communications
Glendale, CA
"The Art of Rancho Calendar"

PRESS KITS/MEDIA KITS
Products
Golden Valley Microwave Foods
Edina, MN
with
Morgan&Myers
Minneapolis, MN
""When Sweet Met Sally" Launch of ACTII Kettle Corn Microwave Popcorn"

PRESS KITS/MEDIA KITS
Services
LegalZoom.com
Los Angeles, CA
with
The MWW Group
Los Angeles, CA
"You Have Been Served"

PRESS KITS/MEDIA KITS
Events/Commemorations/Other
General Mills, Inc.
Minneapolis, MN
with
Weber Shandwick Worldwide
Minneapolis, MN
"Cookie Kit Creates Media Feeding Frenzy"

DIRECT MAIL/DIRECT RESPONSE
Experio Solutions
Atlanta, GA
with
Abovo Marketing Group
Atlanta, GA
"Positioned for Success"

VIDEO NEWS RELEASES
The Church of Jesus Christ of Latter-day Saints
Salt Lake City, UT
"1865 Freedman's Bank Slave Records"

AUDIO PROGRAMS
DuPont Crop Protection
Wilmington, DE
with
Rowland Communications Worldwide
New York, NY
"DuPont Escort Saves the Grasslands from a Noxious Weed"

INTERNAL VIDEO PROGRAMS
Corporate/Organization News
Wellpoint
Thousand Oaks, CA
"Coast to Coast"

INTERNAL VIDEO PROGRAMS
Corporate/Organization Feature
Marathon Ashland Petroleum LLC
Findlay, OH
"Well ALL Ways Video"

EXTERNAL VIDEO PROGRAMS
David & Lucile Packard Foundation
Los Altos, CA
with
DDB Issues & Advocacy
Seattle, WA
"Family Planning Changes Everything"

TELEVISION PSAs
Edison Electric Institute
Washington, DC
with
Arnold and Associates
Alexandria, VA
"Every Little Watt Counts"

RADIO PSAs
Catholic Campaign for Human Development
Washington, DC
with
Crosby Marketing Communications
Annapolis, MD
"Poverty, USA"

SPEECHES
BP Exploration Alaska, Inc.
Anchorage, AK
"Following the Yellow Brick Road"

FEATURE STORIES
University of Nebraska Medical Center
Omaha, NE
with
Sandy Kucera Design
Omaha, NE
"On the Cutting Edge"

EDITORIALS/OP-ED COLUMNS
International Truck & Engine Corporation
Warrenville, IL
with
Hill and Knowlton, Inc.
Chicago, IL
"Let's Drive Clean Diesel Into Automotive Market"

ADVERTORIAL
Old Dominion Electric Cooperative
Glen Allen, VA
with
Carter Ryley Thomas
Richmond, VA
"Marsh Run Generation Station Siting Work"

RESEARCH/EVALUATION
Texas Department of Transportation
Austin, TX
with
Tuerff-Davis EnviroMedia
Austin, TX
"Don't Mess with Texas: Visible Litter Study"

CREATIVE TACTICS
Petron Corporation
Makati, Philippines
with
Studio 5 Designs, Inc.
Makati, Philippines
"Art Petron: 1st National Student Art Competition"

INTERACTIVE COMMUNICATIONS
Web Sites-Marketing/External Communications
Absolut
New York, NY
with
Ketchum
New York, NY
"Lights... Camera... ABSOLUT! The Launch of absolutdirector.com"

INTERACTIVE COMMUNICATIONS
Intranets/Internal Communications
Sears, Roebuck and Company
Hoffman Estates, IL
"The Sears Intranet: You've Come A Long Way Baby!"

INTERACTIVE COMMUNICATIONS
E-Zines/Newsletters/Other Online Publications
Proctor & Gamble
Cincinnati, OH
with
Northlich
Cincinnati, OH
"S-Magazine Simple Solutions, Samples and Savings"

INTERACTIVE COMMUNICATIONS
Interactive CD-ROM
CIBA Vision Corporation
Duluth, GA
with
Dateline Communications
Atlanta, GA
"Driving Teens to Focus"

INTERACTIVE COMMUNICATIONS
Other Applications of New Technologies and Innovations
Segway LLC
Manchester, NH
with
Burson-Marsteller
New York, NY
"The Unveiling of "IT": Launching the Segway Human Transporter"

2002 Bronze Anvil Award of Commendation Winners

MEDIA RELATIONS
Consumer Products
Mary Kay, Inc.
Addison, TX
with
Fleishman-Hillard
New York, NY
"Helping Mary Kay Compete with Urban Decay to Capture Teen Customers"
Krispy Kreme Doughnuts
Sacramento, CA
with
Runyon Saltzman & Einhorn, Inc.
Sacremento, CA
"Fresno Krispy Kreme Grand Opening"
Nestlé Purina PetCare Company
St Louis, MO
with
Golin/Harris International
Chicago, IL
"The Purina Pet Institute's Pet Healthiest Cities Program"

MEDIA RELATIONS
Consumer Services
Netflix
Los Gatos, CA
with
Edelman Public Relations
San Francisco, CA
"Netflix Easter Eggs Program"
ING/ReliaStar Financial Corp.
Minneapolis, MN
with
Carmichael Lynch Spong
Minneapolis, MN
"Aaarrgghhh!!! I Hate Financial Planning Keeps on Screaming"

MEDIA RELATIONS
Business to Business
CityNet Telecommunications
Silver Spring, MD
with
Ignition Strategic Communications
Washington, DC
"CityNet Telecommunications: Pursuing an Unlikey Path to Success"

MEDIA RELATIONS
Associations/Government/Nonprofit Organizations
Buffalo & Erie County Historical Society
Buffalo, NY
with
Carr Marketing Communications
Amherst, NY
"Marketing a Gun that Killed a President - Tactfully"
Colonial Williamsburg Foundation
Williamsburg, VA
with
Eisner Petrou and Assoc.
Baltimore, MD
"Colonial Williamsburg Foundation July 4th History Survey"
The National D-Day Museum
New Orleans, LA
with
The Ehrhardt Group
New Orleans, LA
"Stories of World War II in the Pacific Storm the National D-Day Museum"

NEWSLETTERS
Up to Two Colors
Toledo Area Humane Society
Maumee, OH
"Toledo Area Humane Society Newsetter"
Porsche Cars North America, Inc.
Atlanta, GA
with
Jackson - Dawson
Greenville, SC
"Carrera - The Publication for All Porsche Employees in North America"

NEWSLETTERS
Three Colors or More
Shell Exploration & Production Company
Houston, TX
with
Kirkpatrick International, Inc.
Port Arthur, TX
"Venture"
Chance Coach, Inc.
Wichita, KS
with
Associated Advertising Agency, Inc.
Wichita, KS
"Transitions 21"
CMA German Agricultural Marketing Board
Alexandria, VA
with
JB Cumberland Group
New York, NY
"CMA Newsletter "Shelf Talk""

MAGAZINES
Internal Audiences Primarily
U.S. Air Force, 48th Fighter Wing
"Jet 48 Newsmagazine"
U.S. Army, Soldiers Magazine
Fort Belvoir, VA
"Soldiers: The First Shot Fired in the War on Terrorism"
Anadarko Petroleum Corporation
The Woodlands, TX
"Anadarko People Magazine"

MAGAZINES
External Audiences Primarily
Xavier University
Cincinnati, OH
"Xavier Magazine"

ANNUAL REPORTS
Companies (More than $500 Million)
Campbell Soup Company
Camden, NJ
with
Sequel Studio
New York, NY
"Campbell Soup Company 2001 Annual Report"
First Health
Downers Grove, IL
with
Hetrick Communications, Inc.
Indianapolis, IN
"First Health 2000 Annual Report"

ANNUAL REPORTS
Not-for-profit Organizations
Jewish Federation of Greater Philadelphia
Philadelphia, PA
"Partners: Building a Stronger Community Together"

BROCHURES
Two Color
Zero to Three
Washington, DC
"Little Listners in an Uncertain World"

BROCHURES
Three Colors or More (Fewer than 16 Pages)
River Valley Ranch Golf Club
Carbondale, CO
with
Darnauer Group, LLC
Aspen, CO
"River Valley Ranch Golf Club Brochure"
The Susan G. Komen Breast Cancer Foundation
Dallas, TX
with
Three Wide Marketing
Kansas City, MO
""Celebrate" Komen Race for the Cure Brochure"

BROCHURES
Three Colors or More (16 Pages or More)
California Society of CPAs
Redwood City, CA
"Quest"
Fleishman-Hillard
Washington, DC
"Keeping Your Kids Drug-Free: A How to Guide for Parents and Caregivers"
The Jim Henson Company
Hollywood, CA
with
Porter Novelli
Los Angeles, CA
"The Jim Henson Company - Corporate Capabilities Brochure"

SPECIAL PURPOSE PUBLICATIONS
Single Issue Newsletters/Booklets
Montclair State University
Upper Montclair, NJ
"Research Report"
Cargill Salt
Minneapolis, MN
with
Carmichael Lynch Spong
Minneapolis, MN
"Celebrating 100 Years of Making Salt"
Metropolitan Water District of Southern California
Los Angeles, CA
"Liquid Art: A Celebration of Art in Public Places"

SPECIAL PURPOSE PUBLICATIONS
Other (Including Books)
Wisconsin Education Association Council
Madison, WI
with
2D Studios
Madison, WI
"WEAC: A History"
FedEx Express
Memphis, TN
with
Watson Wyatt
Washington, DC
"FedEx Express - Welcome to Our World New Hire Orientation Program"
Steppenwolf Theatre Company
Chicago, IL
"Steppenwolf at 25"

PRESS KITS/MEDIA KITS
Products
Farnam Pet Products
Phoenix, AZ
with
Colle+McVoy
Minneapolis, MN
"Hair, There, Everywhere: Introducing Mrs. Allen's Shed-Stop"

PRESS KITS/MEDIA KITS
Services
PIMCO
Newport Beach, CA
with
Hill and Knowlton, Inc.
Los Angeles, CA
"PIMCO: Bond Kings"
Orbitz
Chicago, IL
with
Ketchum
San Francisco, CA
"Orbitz Takes Off"

PRESS KITS/MEDIA KITS
Events/Commemorations/Other
Save the Children
Westport, CT
with
DDB Issues & Advocacy
Seattle, WA
"The Tools to Transform Lives - Save the Children Every Mother/Every Child Press Kit"
General Mills, Inc.
Minneapolis, MN
with
Carmichael Lynch Spong
Minneapolis, MN
"Wahoos!apalooza! - An Event of Twisted Proportions"

DIRECT MAIL/DIRECT RESPONSE
Friskies PetCare Company
Glendale, CA
with
Morgan&Myers
Jefferson, WI
"Fancy-Feast-The Science of Taste and Nutrition"

VIDEO NEWS RELEASES
American Honda Motor Co.
Torrance, CA
with
Rogers & Associates
Los Angeles, CA
and
Global News and Entertainment Co.
Longwood, FL
"Honda Unveils Hybrid Version of the Top Selling Small Car in America"
National Insurance Crime Bureau
Arlington, VA
with
Washington Independent Productions
Washington, DC
"Hot Wheels"
Netflix
Los Gatos, CA
with
Edelman Public Relations
San Francisco, CA
"Netflix Easter Eggs"

AUDIO PROGRAMS
AstraZenaca
with
Burson-Marsteller
Chicago, IL
and
Medialink
New York, NY
"Arimidex - ATAC Trial Results"
Palm, Inc.
Santa Clara, CA
with
A&R Partners
San Mateo, CA
"Palm Inc. Holiday Radio Promotions 2001"

EXTERNAL VIDEO PROGRAMS
Camp for All Foundation
Houston, TX
with
Newman & Newman, Inc.
Houston, TX
""The Gift of Freedom""
National Institute of Neurological Disorders and Stroke
Bethesda, MD
with
Ogilvy Public Relations Worldwide
Washington, DC
"Know Stroke. Know the Signs. Act in Time."

TELEVISION PSAs
Coordinated Campaign for Learning Disabilities
Washington, DC
with
Grey Worldwide/Ad Council
Washington, DC
and
Communications Consortium Media Center
Washington, DC
"Learning Disabilities Public Service Announcement"
Disabled American Veterans
Cold Spring, KY
"Paul Newman - Help Our Heros"
Entertainment Software Rating Board
New York, NY
with
GMMB
Los Angeles, CA
"Right Game"

RADIO PSAs
Epilepsy Foundation
Landover, MD
with
Ogilvy Public Relations Worldwide
Washington, DC
"Entitled to Respect Radio PSA with NSYNC"

FEATURE STORIES
University of Pittsburgh
Pittsburgh, PA
"Paving the Way"

EDITORIALS/OP-ED COLUMNS
Harvesters - The Community Food Network
Kansas City, MO
"Because No Child Should Grow Hungry"
Southern Land Company
Franklin, TN
with
Katcher Vaughn & Bailey
Brentwood, TN
"Westhaven Campaign-Letters to the Editor"
PacifiCare of California
Cypress, CA
with
Golin/Harris International
Los Angeles, CA
"PacifiCare Foundation Giving Op-Ed"

ADVERTORIAL
Teen Pregnancy Prevention
Sacramento, CA
with
Hill and Knowlton, Inc.
Los Angeles, CA
"It's Up to Me & Univision Partnership"

RESEARCH/EVALUATION
General Electric Appliances
Louisville, KY
with
Delahaye Medialink
Norwalk, CT
"Intergrating Strategic Planning and Six Sigma Quality Process to Manage PR Effectiveness"
Infonet
El Segundo, CA
with
Ruder Finn
New York, NY
"Ruder Finn Launches Infonet I3: Creates a Global Market Leader"
Corvas International, Inc.
San Diego, CA
with
Susan E. Atkins & Associates
San Diego, CA
"Finding a Compelling Position in the Marketplace"

CREATIVE TACTICS
Taco Bell Corp.
Irvine, CA
"Taco Bell "Free Taco Here" Offer"
Motorola
Boynton Beach, FL
with
Hill and Knowlton, Inc.
Los Angeles, CA
"Don't Buy this Product; Help Us Stop the Vbox!"
Metropolitan Water District of Southern California
Los Angeles, CA
"Liquid Art"

INTERACTIVE COMMUNICATIONS
Web Sites-Marketing/External Communications
International Copper Association, Ltd.
New York, NY
with
EMCI
New York, NY
""Consumerizing" a Trade Industry Website to Transform Public Perceptions about Copper"

INTERACTIVE COMMUNICATIONS
Intranets/Internal Communications
SBC Communications, Inc.
San Antonio, TX
with
Fleishman-Hillard
St. Louis, MO
"Annual Enrollment 2002"
Valero Energy Corporation
San Antonio, TX
"New Intranet Keeps Employees Connected"

INTERACTIVE COMMUNICATIONS
E-Zines/Newsletters/Other Online Publications
Pfizer, Inc.
New York, NY
"Pfizer World Café"