2003 Bronze Anvil Awards Winners & Awards of Commendation Winners
2003 Bronze Anvil Award Winners
MEDIA RELATIONS
Consumer Products
Procter & Gamble - Charmin Brand with
Manning, Selvage & Lee
"'Charmin Ultra Potty Palooza 2002' Making America Want to Potty All the Time"
MEDIA RELATIONS
Consumer Services
Veterinary Pet Insurance with
Colle+McVoy
"Pet Insurance Goes To the Dogs (and Cats)"
MEDIA RELATIONS
Business to Business
W. P. Carey & Co. LLC with
Oxford University
"Don't Throw The Baby Out With The Bathwater -- Making the Case For Off-Balance Sheet Financing"
MEDIA RELATIONS
Associations/Government/Nonprofit Organizations
The Cleveland Museum of Natural History
"Public Relations for the New Shafran Planetarium"
NEWSLETTERS
Up to Two Colors
The Cleveland Museum of Natural History
"The 'Tracks' Newsletter Used as a Revolutionary Part of the PR Mix"
NEWSLETTERS
Three Colors or More
Canandaigua Wine Company with
Vine Design
"The Grapevine Newsletter"
MAGAZINES
Internal Audiences Primarily
GuideOne Insurance
"'Going for Great!' Magazine"
MAGAZINES
External Audiences Primarily
Cleveland Zoological Society with
Nesnadny + Schwartz
"Z"
ANNUAL REPORTS
Companies (More than $500 Million)
Jack in the Box Inc. with
viaideas and viadesign
"Telling it Straight to Shareholders"
ANNUAL REPORTS
Not-for-profit Organizations
LifeGift Organ Donation Center with
Witherspoon Advertising & Public Relations and Stuart Bacon Advertising ~ Public Relations
"Connections: A Journey of Life 2003 Calendar/2002 Annual Report"
BROCHURES
Two Color
University of Maryland School of Social Work
"University of Maryland School of Social Work Admissions Viewbook and Catalog"
BROCHURES
Three Colors or More (Fewer than 16 Pages)
San Diego Convention Center Corporation
"San Diego Convention Center Corporation Large Floor Plan Brochure"
BROCHURES
Three Colors or More (16 Pages or More)
University of Oklahoma College of Engineering with
Third Degree Advertising
"Campaign for Engineering Brochure"
SPECIAL PURPOSE PUBLICATIONS
Single Issue Newsletters/Booklets
Jacobs Center for NonProfit Innovation
"The Campaign for the Elementary Institute of Science"
SPECIAL PURPOSE PUBLICATIONS
Books
Ruder Finn
"LAMENTATION 9/11"
PRESS KITS/MEDIA KITS
Products
General Mills' Pillsbury Big Deluxe Classics Brand with
Morgan&Myers
"Pillsbury Big Deluxe Classics Cookies Launch
PRESS KITS/MEDIA KITS
Services
Motorola, AT&T Wireless with
Hill & Knowlton
"One Part T720 + One Part mMode = Media Kit MotoMadness"
PRESS KITS/MEDIA KITS
Events/Commemorations/Other
Maytag Appliances with
Carmichael Lynch Spong
"Maytag Man Celebrates 35 Years of Being Lonely"
DIRECT MAIL/DIRECT RESPONSE
Michelin Americas Truck Tires with
Jackson-Dawson Integrated Marketing Communications
"Persuading the Top Trucking Press to Attend a Press Conference"
VIDEO NEWS RELEASES
United States Pharmacopeia
"Dietary Supplement Verification Program - Certification Mark Launch"
AUDIO PROGRAMS
International Multifoods with
Carmichael Lynch Spong
"Hungry Jack Hits the Airwaves"
INTERNAL VIDEO PROGRAMS
Corporate/Organization News
Novartis Pharmaceuticals
"Think What's Possible: Novartis Year-in-Review"
INTERNAL VIDEO PROGRAMS
Corporate/Organization Feature
VISIT FLORIDA with
Fahlgren Benito
"Tourism Recovery Campaign Video"
EXTERNAL VIDEO PROGRAMS
Nature Conservancy with
Colle+McVoy
"To Protect and Serve: Saving Shangri-La"
TELEVISION PSAs
American Academy of Orthopedic Surgeons with
August, Lang & Husak, Inc.
"Sedentary (:60)"
RADIO PSAs
Unimed Pharmaceuticals, Inc.
"Low Testosterone in Men, An Easily Diagnosed and Treated Condition"
SPEECHES
AMD
"AMD CEO Hector Ruiz Fall Comdex 2002 Keynote - Let's Get Real"
FEATURE STORIES
St. Jude Children's Research Hospital
"'Into the Light'"
EDITORIALS/OP-ED COLUMNS
McCaffery Interests with
Carmichael Lynch Spong
"Article Shines New Light on City Development"
ADVERTORIAL
Bon Secours Richmond Health System with
Carter Ryley Thomas PR & Marketing Counsel
"We Need St. Francis Medical Center"
RESEARCH/EVALUATION
Rockwell Automation with
Padilla Speer Beardsley Inc.
"Understanding the MRO Mindset"
CREATIVE TACTICS
Virgin Mobile USA with
CooperKatz & Company
"Virgin Mobile 'Nothing to Hide' Product Launch"
INTERACTIVE COMMUNICATIONS
Web Sites - Marketing/External Communications
The Boeing Company
"Securing America's Airports"
INTERACTIVE COMMUNICATIONS
Intranets/Internal Communications
TXU
"TXU Connect"
INTERACTIVE COMMUNICATIONS
E-Zines/Newsletters/Other Online Publications
SEGA of America
"E-teaser Cards - A 'Flashy' Way to Raise Awareness"
INTERACTIVE COMMUNICATIONS
Interactive CD-ROM
National Association of Home Builders "Building Homes of Our Own"
INTERACTIVE COMMUNICATIONS
Other Applications of New Technologies and Innovations
The Florida Bar with
rbb Public Relations
"Florida Bar 'Dignity in Law' Campaign Flash Emails"
2003 Award of Commendation Winners
MEDIA RELATIONS
Consumer Products
ConAgra Foods Hunts Brand
"New Squeeze'n Go (TM) Portable Pudding"
MEDIA RELATIONS
Consumer Products
ConAgra Foods Hunts Brand
"Hunts Perfect Squeeze Turns the Ketchup Category Upside-Down"
MEDIA RELATIONS
Consumer Products
Mutual of Omaha
"Mutual of Omaha's Wild Kingdom Kid's Summit, Phase #2: Ambassador Publicity"
MEDIA RELATIONS
Consumer Services
DaimlerChrysler Corporation
with
GMMB, Inc.
"The DaimlerChrysler SeatCheck and LATCH Press Conference"
MEDIA RELATIONS
Consumer Services
Doubletree Hotels
with
Douglas Cohn & Wolfe
"Teaching Kids to CARE"
MEDIA RELATIONS
Consumer Services
El Capitan Canyon
with
Graham & Associates
"El Capitan Canyon: Contemporary Camping California Style"
MEDIA RELATIONS
Business to Business
Expertcity, Inc. -- an Inhouse PR Program
"GoToMyPC: Telework Productivity"
MEDIA RELATIONS
Business to Business
Winstead Sechrest & Minick, P.C.
with
Allyn & Company
"Winstead Sechrest & Minick, P.C. Nanotechnology Practice Launch"
MEDIA RELATIONS
Associations/Government/Nonprofit Organizations
Johnson & Johnson Pediatric Institute
with
Ketchum
"A Father's Touch"
MEDIA RELATIONS
Associations/Government/Nonprofit Organizations
The Church of Jesus Christ of Latter-day Saints
"Portrait of a Nation Online Census Announcement"
MEDIA RELATIONS
Associations/Government/Nonprofit Organizations
TheSteelAlliance
"American Motorists Have 'Nerves of Steel' When It Comes to Hitting the Road"
NEWSLETTERS
Up to Two Colors
HomeTown Health Network
"A Cup of Sugar from Your Managed Care Neighbor"
NEWSLETTERS
Up to Two Colors
Preferred Care
"Gold Perspectives"
NEWSLETTERS
Three Colors or More
Miller Brewing Company
with
Clarke Marketing Communication, LLC
"Miller Time Quarterly"
NEWSLETTERS
Three Colors or More
Shell Chemicals
"Chemicals Quarterly"
NEWSLETTERS
Three Colors or More
The Goltz Seering Agency
"The Spiral Pipeline Newsletter"
MAGAZINES
Internal Audiences Primarily
Blue Cross and Blue Shield of Florida
"Perspectives"
MAGAZINES
Internal Audiences Primarily
CHS Cooperatives - Land O'Lakes
with
Colle+McVoy
"Cooperative Profiles"
MAGAZINES
Internal Audiences Primarily
Thomson Legal & Regulatory
"LINK - The Employee Magazine of Thomson Legal & Regulatory"
MAGAZINES
External Audiences Primarily
Rich Products Corporation
with
Travers Collins & Company
"Rich Products Food Service Sampler Magazine"
ANNUAL REPORTS
Companies (More than $500 Million)
Cardinal Health
with
Critt Graham & Associates
"Cardinal Health's Annual Report 'A Brand New Platform'"
ANNUAL REPORTS
Companies (More than $500 Million)
Eaton Corporation
with
Nesnadny + Schwartz, Graphic Design Services
"Eaton Corporation's 2002 Online Annual Report"
ANNUAL REPORTS
Not-for-profit Organizations
American Cancer Society, California Division
with
Wiley Design
"2002 Annual Report to the People of California on Progress in Cancer Control: 'Courage'"
ANNUAL REPORTS
Not-for-profit Organizations
Cincinnati/Northern Kentucky International Airport 2001 Annual Report
with
Strata-G Communications
"Cincinnati/Northern Kentucky International Airport"
ANNUAL REPORTS
Not-for-profit Organizations
Not-for-profit Organizations
National Technology Transfer Center
"2002 Annual Report"
BROCHURES
Two Color
Biotechnology Industry Organization
"Biotechnology and 'Cure Capital'"
BROCHURES
Two Color
Pittsburgh Arts & Lectures
"Pittsburgh Arts & Lectures 2002-2003 Season Brochure"
BROCHURES
Three Colors or More (Fewer than 16 Pages)
Brazos River Authority
with
Zatzo Design
"Brazos River Authority Brochure"
BROCHURES
Three Colors or More (Fewer than 16 Pages)
The William and Flora Hewlett Foundation
"The Hewlett Foundation Building: Environmental Values at Work"
BROCHURES
Three Colors or More (16 Pages or More)
Anadarko Petroleum Corporation
"Anadarko's EHS Brochure"
BROCHURES
Three Colors or More (16 Pages or More)
Greater Houston Partnership and the City of Houston
"Houston Brochure"
SPECIAL PURPOSE PUBLICATIONS
Books
Centers for Disease Control and Prevention
with
American Institutes for Research, Prospect Center
"Crisis and Emergency Risk Communication Coursebook"
SPECIAL PURPOSE PUBLICATIONS
Books
Office of International Information Programs and U.S. Department of State
"A Responsible Press Office: an Insiders Guide"
PRESS KITS/MEDIA KITS
Products
Products
Polaroid Corporation
with
PainePR
"Polaroid mio Wallet Personality Kit"
PRESS KITS/MEDIA KITS
Services
Heart of West Michigan United Way
"2-1-1 Media Launch"
PRESS KITS/MEDIA KITS
Events/Commemorations/Other
McDonald's Corporation
"McDonald's Premieres on Broadway"
PRESS KITS/MEDIA KITS
Events/Commemorations/Other
St. Vincent Children's Hospital
"St. Vincent Children's Hospital Media Kit, Extraordinary Children. Inspired Care"
DIRECT MAIL/DIRECT RESPONSE
Yellow Book USA
"Yellow Book 'Blanket Manhattan'"
AUDIO PROGRAMS
Novartis Ophthalmics
with
Ketchum
"Don Knotts Raises Awareness for Macular Degeneration"
AUDIO PROGRAMS
Polaris Industries
with
Weber Shandwick
"Polaris ATVs Go to War"
INTERNAL VIDEO PROGRAMS
Corporate/Organization Feature
Alticor, and Subsidiaries Amway and Quixtar
with
Alticor Corporate Communications
"One by One Video"
INTERNAL VIDEO PROGRAMS
Corporate/Organization Feature
Northwest Airlines and Wayne County, Michigan
with
Weber Shandwick
"'Get Ready' Gala Video - Celebrating the Opening of the Northwest WorldGateway Terminal"
EXTERNAL VIDEO PROGRAMS
Baptist Memorial Health Care
"Camp HOPE Video"
EXTERNAL VIDEO PROGRAMS
Glens Falls Hospital Foundation
with
Behan Communications, Inc.
"Building a New Glens Falls Hospital"
EXTERNAL VIDEO PROGRAMS
Rutgers, The State University of New Jersey
with
The Positive Group
"The Rutgers University Campaign Video 'Creating the Future Today'"
TELEVISION PSAs
Al-Anon Family Group Headquarters, Inc.
with
Banyan Communications Inc
"Corner"
TELEVISION PSAs
NAACP
"NAACP 2002 Campaign"
TELEVISION PSAs
Point of Light Foundation
with Golin Harris International and DisneyHand "Unity in the Spirit of America"
RADIO PSAs
AstraZeneca
with
Burson-Marsteller
"Mayors Campaign Against Cancer"
RADIO PSAs
Rural Internet Access Authority
with
French/West/Vaughan
"Ch-ch-ch-changes: Changing the Face of North Carolina's Economy"
SPEECHES
Moosehead Breweries Limited
"Big Fish from Little Ponds"
SPEECHES
The Boeing Company
"Connecting and Protecting America's Airports"
SPEECHES
U.S. Centennial of Flight Commission
with
Carter Ryley Thomas
"FAA Administrator Pays Tribute to the Spirit of Flight: A Speech for the National Centennial of Flight Celebration Kick-off Ceremony"
FEATURE STORIES
MassMutual Retirement Services
with
Madison Communications
"Don't Be Left in the Dark"
FEATURE STORIES
United States Army
"'Serving God and Country'"
EDITORIALS/OP-ED COLUMNS
Forward Ventures
"Editorial Writing to Achieve Strategic Goals"
EDITORIALS/OP-ED COLUMNS
MassHousing
"MassHousing 'Breaking the No-Downpayment Barrier' an Op-Ed to the Boston Globe"
EDITORIALS/OP-ED COLUMNS
Union Bank of California
with
Golin/Harris International
"The Face of Affordable Housing"
ADVERTORIAL
Gerber Products Co.
with
Ruder Finn
"Making Gerber a Nutrition Champion: Launching Start Healthy"
ADVERTORIAL
Pharmacia Animal Health
with
Rhea & Kaiser
"Excenel RTU Dairy Advertorial"
RESEARCH/EVALUATION
Oxford Health Plans, Inc
with
Magnet Communications
"Wellness in the Workplace Media Campaign"
CREATIVE TACTICS
Buffalo and Fort Erie Public Bridge Authority
with
Travers Collins & Company
"Think Bridge Peace Bridge Expansion Project"
CREATIVE TACTICS
Fleishman-Hillard with Eastman Chemical Company, Spartech Plastics Company and Geocell Systems Inc.
"Rapid Deployment Fortification Wall: Building Support for the Technological Breakthrough in Flood Fighting and Troop Protection"
CREATIVE TACTICS
Krispy Kreme Doughnuts
with
Mason & Madison Public Relations
"Krispy Kreme Groundbreaking"
INTERACTIVE COMMUNICATIONS
Web Sites - Marketing/External Communications
Coldwell Banker Real Estate Corporation
"coldwellbanker.com"
INTERACTIVE COMMUNICATIONS
Web Sites - Marketing/External Communications
General Motors Corporation
with
Hass MS&L Public Relations
"GMability.com"
INTERACTIVE COMMUNICATIONS
Intranets/Internal Communications
St. Vincent Health System
"SV Insider: St. Vincent Health System Employee Intranet"
INTERACTIVE COMMUNICATIONS
E-Zines/Newsletters/Other Online Publications
Eaton Corporation
with
Nesnadny + Schwartz, Web Development/Architecture
"Eaton Corporation's 2002 Online Annual Report"
INTERACTIVE COMMUNICATIONS
Other Applications of New Technologies and Innovations
Microsoft's Windows Digital Media Division
with
Weber Shandwick
"Weber Work: Using Technology for More Effective, Less Expensive PR"
