2004 Bronze Anvil Award Winners

MEDIA RELATIONS
Consumer Products - Healthcare

Novartis Animal Health
The Aches and Pains of Being Third to Market

 

MEDIA RELATIONS
Consumer Products - Technology

Lutron Electronics
with
Carmichael Lynch Spong
Dimmers for Dummies

 

MEDIA RELATIONS
Consumer Products - Food & Beverage

Taco Bell
with
Cohn & Wolfe
Taco Bell: "The Taco Bell Taco Poll" Gubernatorial Promotion

 

MEDIA RELATIONS
Consumer Products - Packaged Goods

Eastman Kodak Company
with
Ketchum
Kodak's "4Cs" Define a Great Picture: Launch of Kodak High Definition Film

 

MEDIA RELATIONS
Consumer Products - Non-Packaged Goods

Select Comfort
with
Carmichael Lynch Spong
Waking A Sleepy Category

 

MEDIA RELATIONS
Consumer Products - Other (categories not elsewhere defined)

Westchester Wildfire
with
Winuk Communications
and
Apel, Inc
Westchester Wildfire: Publicizing the Inaugural Season of A Minor League Pro Basketball Team

 

MEDIA RELATIONS
Consumer Services - Travel and Tourism/Hospitality

Greater Philadelphia Tourism Marketing Corporation
Liberty In Motion

 

MEDIA RELATIONS
Consumer Services - Healthcare Services

Lifetime Health
and
Genesse Region Home Care
with
KempCreative
Healthy Steps Study Media Relations

 

MEDIA RELATIONS
Consumer Services - Financial Services

Citi Cards
Citi Identity Theft Solutions: Helping ID Theft Victims Recover Financial Health Faster and Easier

 

MEDIA RELATIONS
Consumer Services - Other (categories not elsewhere defined)

Jazzercise, Inc.
Shed Those Leg Warmers And Shake Some Assets

 

MEDIA RELATIONS
Business to Business - Professional and/or Financial Services

FM Global
and
Ogilvy Public Relations Worldwide
FM Global Preventing Losses Rather than Suffering Them

 

MEDIA RELATIONS
Business to Business - Products

Fujitsu Computer Systems
with
Maples Communications
Nurses Make Old-Fashioned House Calls with the Latest Technology

 

MEDIA RELATIONS
Business to Business - Other (categories not elsewhere defined)

Green Building Alliance
with
Burson-Marsteller
Pittsburgh Convention Center

 

MEDIA RELATIONS
Association/Government/Nonprofit Organizations

U.S. Centennial of Flight Commission
with
Carter Ryley Thomas Public Relations and Marketing Counsel
Media Relations Propels Centennial of Flight

 

NEWSLETTERS
Fewer than 16 Pages

City of Eugene Parks
and
Open Space Division
Eugene Outdoors!

 

NEWSLETTERS
16 Pages or More

Lexmark International
Loop

 

MAGAZINES
Internal Audiences Primarily

Novartis Pharmaceuticals Corporation
with
Ruder Finn
The Missing Link: How a Magazine Connects and Educates A Far-Flung Work Force

 

MAGAZINES
External Audiences Primarily

Penn State Alumni Association
The Penn Stater Magazine

 

ANNUAL REPORTS
Companies (Up to $500 Million)

OMI, Inc
with
Weber Shandwick Baltimore
Values at Work

 

ANNUAL REPORTS
Companies (More than $500 Million)

Eaton Corporation
with
Nesnadny & Schwartz, Graphic Design
Eaton Corporation's 2003 Annual Report

 

ANNUAL REPORTS
Non-Profit Organizations

North Bay Healthcare
A Day in the Life of a Physician

 

BROCHURES
Fewer than 16 Pages

Pharmacy Access Partnership
with
Ogilvy Public Relations Worldwide
Teen Brochure

 

BROCHURES
16 Pages or More

Cauley Geller
Attracting Institutional Investors to Secure Ongoing Viability

 

PUBLICATIONS
Single Issue Newsletters/Booklets

H.J. Heinz Company
with
Jack Horner Communications
H.J. Heinz Company Tomatoes 2004 Calendar

 

PUBLICATIONS
Books

Life Care Centers of America
Every Day Heroes: True Stories of Faith, Hope and Compassion

 

PRESS KITS/MEDIA KITS
Products

American Standard
with
Carmichael Lynch Spong
Introducing A Champion For America To Sit On

 

PRESS KITS/MEDIA KITS
Services

Kansas Department of Transportation - Care Call
Care Call Holiday Gift Bag

 

PRESS KITS/MEDIA KITS
Events/Commemorations/Other

Corbis
Bettmann 100th Anniversary Celebration Press Kit

 

DIRECT MAIL/DIRECT RESPONSE

Morris Animal Foundation
Morris Animal Foundation - AnimalNews Appeal Mailing

 

VIDEO NEWS RELEASES

Hampton Hotels
with
Cohn & Wolfe
Hampton's Year of 1,000 Weekends

 

INTERNAL VIDEO PROGRAMS
Corporate/Organization News

Accenture
Accenture High Performance Delivered Launch Video Featuring Tiger Woods

 

INTERNAL VIDEO PROGRAMS
Corporate/Organization Feature

 

Schneider National, Inc.
with
The Goltz Seering Agency
Changing Channels

 

EXTERNAL VIDEO PROGRAMS

Georgia Cancer Coalition
and
Georgia Department of Human Resources
with
Fletcher Martin Ewing
and
Cornerstone Communications
and
Schapiro Research Group
and
Global Marketing and PR
"An Important Conversation--Georgia Speaks" Documentary

 

TELEVISION PSAs

National Heart, Lung and Blood Institute (NITUBI)
with
Ogilvy Public Relations Worldwide
The Heart Truth's TV PSA's

 

RADIO PSAs

National Institute of Mental Health
with
Equals Three Communications, Inc.
and
Leslie Wiener
Real Men. Real Depression

 

SPEECHES

U.S. Office of Personnel Management
"They Said It Couldn't Be Done"

 

FEATURE STORIES

Mountain Top Relay for Life
and
Cashiers and Highlands, NC Cancer Survivor Series

 

EDITORIALS/OP-ED COLUMNS

United Nations Development Fund for Women
with
Ruder Finn, Inc.
Unshrouding The Voices of Women

 

ADVERTORIAL

Brown-Forman/Korbel Champagne Cellars
with
Edelman
The Korbel Perfect Proposal Contest - Advertorial

 

RESEARCH/EVALUATION

The Bureau of Engraving and Printing
and
The Federal Reserve
with
Burson-Marsteller
Introducing The New Color Of Money

 

CREATIVE TACTICS

Florida Marlins
with
rbb Public Relations
Florida Marlins

 

WEB SITES
External

Amazon.com
with
United Talent Agency
and
Dubbin-Bolgla Associates
Holiday A-List Campaign

 

WEB SITES
Internal/Intranets

Weber Shandwick
Making the Connection: Weber Shandwick's Intranet Brings Employees Together

 

MULTI-MEDIA COMMUNICATIONS
Press Kit/Media Kit

Novartis Animal Health
Paper-Training a New Breed Media Kit

 

MULTI-MEDIA COMMUNICATIONS
Newsletters

Russell Investment Group
Soundings

 

MULTI-MEDIA COMMUNICATIONS
Annual Reports

Eaton Corporation
with
Nesnadny & Schwartz, Web Design
Eaton Corporation's 2003 Online Annual Report

 

MULTI-MEDIA COMMUNICATIONS
Brochures

U.S. Postal Service, Marketing Department
Mailtown, USA

2004 Bronze Anvil Award of Commendation Winners

MEDIA RELATIONS
Consumer Products - Healthcare

Abbott Laboratories
with
Edelman
Launching a Blockbuster: HUMIRA for Rheumatoid Arthritis

 

MEDIA RELATIONS
Consumer Products - Healthcare

Ban Pharmaceuticals/Duramed
with
Communications Strategies, Inc.
The PR Launch of Seasonal/Media Relations

 

MEDIA RELATIONS
Consumer Products - Technology

Epson
with
Cohn & Wolfe
Epson Home Entertainment Launch

 

MEDIA RELATIONS
Consumer Products - Technology

Motorola
with
Hill & Knowlton Inc
IMfree Launch

 

MEDIA RELATIONS
Consumer Products - Technology

Nintendo of America
with
Golin Harris International - Los Angeles
Nintendo's Game Boy Gets A New Look

 

MEDIA RELATIONS
Consumer Products - Food & Beverage

Cargill Salt
with
Carmichael Lynch Spong
Cargill Gives A Reason To Season With Salt

 

MEDIA RELATIONS
Consumer Products - Food & Beverage

North American Olive Oil Association
with
Colle+McVoy Public Relations
Pouring on the Benefits of Olive Oil

 

MEDIA RELATIONS
Consumer Products - Food & Beverage

White Wave
with
Carmichael Lynch Spong
Selling More Without Selling Out: Keeping
Silk Soymilk Cool

 

MEDIA RELATIONS
Consumer Products - Packaged Goods

Great Lakes Kraut Company
with
The Goltz Seering Agency
Cheeseheads Are Krautheads

 

MEDIA RELATIONS
Consumer Products - Packaged Goods

H&R Block
Kicking Off Tax Season at the Super Bowl: How Willie Nelson Helped H&R Block Score with American Taxpayers

 

MEDIA RELATIONS
Consumer Products - Packaged Goods

The First Years Inc
with
Laura Tomasetti & Associates PR
The First Years' Floatees

 

MEDIA RELATIONS
Consumer Products - Non-Packaged Goods

American Standard
with
Carmichael Lynch Spong
Champion Toilet Featuring America's Best Flushing System

 

MEDIA RELATIONS
Consumer Products - Non-Packaged Goods

Ford Motor Company
The 100-City Centennial Tour

 

MEDIA RELATIONS
Consumer Products - Non-Packaged Goods

Maytag Strategic Initiatives
with
Carmichael Lynch Spong
Jenn-Air Attrezzi - Blending Style and Function

 

MEDIA RELATIONS
Consumer Products - Other (categories not elsewhere defined)

Schutt Sports
with
Fleishman-Hillard Inc
Schutt Sports DNA Helmet Launch: A Media Relations Touchdown

 

MEDIA RELATIONS
Consumer Services - Travel and Tourism/Hospitality

Loews Hotels
with
Redpoint Marketing PR
Loews Hotels "Metro Man" Campaign

 

MEDIA RELATIONS
Consumer Services - Travel and Tourism/Hospitality

Mandarin Oriental, New York
with
Lou Hammond & Associates
Mandarin Oriental, New York: Opening 2003

 

MEDIA RELATIONS
Consumer Services - Travel and Tourism/Hospitality

Travelocity
with
Vollmer Public Relations
Travelocity: A resource for Travel Journalists and Consumers

 

MEDIA RELATIONS
Consumer Services - Healthcare Services

Montefiore Medical Center
with
Ketchum
A "Hearty" Placement to "Suture" needs: Ketchum puts Montefiore on the Map

 

MEDIA RELATIONS
Consumer Services - Financial Services

Microsoft
No Taxation without Representation

 

MEDIA RELATIONS
Consumer Services - Other (categories not elsewhere defined)

Orkin, Inc
with
Jackson Spalding
What's Bugging You? Changing Consumer Perceptions About Pest Control, One Pest At A Time

 

MEDIA RELATIONS
Business to Business - Professional and/or Financial Services

Armanino McKenna, LLP - Certified Public Accountants & Consultants
with
Curt Olsen Public Relations, San Francisco
Media Relations Program for Armanino McKenna, LLP

 

MEDIA RELATIONS Business to Business - Professional and/or Financial Services

Crowne Plaza Hotels & Resorts
with
GCI Group
Making Crowne Plaza "THE Place To Meet"

 

MEDIA RELATIONS
Business to Business - Products

Transitions Optical, Inc.
Transitions: From Product Leader to Education Leader by Magnet Communications

 

MEDIA RELATIONS
Business to Business - Other (categories not elsewhere defined)

Hewlett-Packard
with
Hill & Knowlton
Business Matchmaking

 

MEDIA RELATIONS
Business to Business - Other (categories not elsewhere defined)

Teradata, a division of NCR
with
MediaFirst Public Relations and MediaLink
"Good vs. Bad Marketing: Analytics to the Rescue"

 

MEDIA RELATIONS
Association/Government/Nonprofit Organizations

City of Houston
with
Labrada Nutrition
"Get Lean Houston"

 

MEDIA RELATIONS
Association/Government/Nonprofit Organizations

West Virginia Department of Health and Human Resources
with
Division of Tobacco Prevention
"Razing Awareness"

 

NEWSLETTERS
Fewer than 16 Pages

Northwestern Memorial Hospital
Lifetime of Health

 

NEWSLETTERS
16 Pages or More

Anti-Defamation League
ADL on the Frontline

 

NEWSLETTERS
16 Pages or More

Miller Brewing Company
Miller Times

 

MAGAZINES
Internal Audiences Primarily

Toyota Motor Sales, USA
Toyota Today

 

ANNUAL REPORTS
Companies (Up to $500 Million)

Delaware River Joint Toll Bridge Commission (DRJTBC)
Delaware River Joint Toll Bridge Commission Annual Report, 2002-3

 

ANNUAL REPORTS
Companies (More than $500 Million)

FPL Group, Inc.
FPL Group annual review

 

ANNUAL REPORTS
Non-Profit Organizations

Cincinnati/Northern Kentucky International Airport
2002 Annual Report

 

ANNUAL REPORTS
Non-Profit Organizations

Foellinger Foundations Inc
Foellinger Foundation 2002 Annual Report

 

BROCHURES
Fewer than 16 Pages

Clinton Macomb Public Library
Journeys of the Imagination

 

BROCHURES
Fewer than 16 Pages

San Diego Convention Center Corp
San Diego Convention Center
San Diego Theatre Invite

 

BROCHURES
Fewer than 16 Pages

Urban Community School
with
The James J. Roop Company
It's About Kids.

 

BROCHURES
16 Pages or More

GlaxoSmithKline
Guide Your Journey: Navigating the Needs of Women with Epilepsy

 

PUBLICATIONS
Single Issue Newsletters/Booklets

North Bay Healthcare
Employee Annual Report

 

PUBLICATIONS
Single Issue Newsletters/Booklets

Ohio Health
"Nurses are Everywhere" Coloring and Activity Book

 

PUBLICATIONS
Books

Johnsonite
The Johnsonite Story

 

PRESS KITS/MEDIA KITS
Products

Kidde
with
Edward Howard & Company
Odorless Colorless Dangerous: Kidde Seasonal CO Media Kit

 

PRESS KITS/MEDIA KITS
Services

Travelweb.com
with
The Powell Group
Travelweb.com Spreads Holiday Cheer For Harried Travelers

 

PRESS KITS/MEDIA KITS
Events/Commemorations/Other

Electrolux North America
with
Clary Communications
Generations: Celebrating 85 years of Frigidaire

 

PRESS KITS/MEDIA KITS
Events/Commemorations/Other

Minnesota Historical Society
Mill City Museum Grand Opening

 

DIRECT MAIL/DIRECT RESPONSE

Edelman
"What's your Game Face?" Holiday Mailer

 

DIRECT MAIL/DIRECT RESPONSE

The Reynolds and Reynolds Company for Kia Motors America
with
B/R/C Marketing
"Shift Into High Gear" - introducing the new Kia Dealer Communication System Network

 

VIDEO NEWS RELEASES

Rogers & Associates on Behalf of American Honda Motor Co.
with
Global-5, Inc.
Advanced Humanoid Robot From Honda - ASIMO - A Nationwide Tour Teaching Kids About Robotics

 

VIDEO NEWS RELEASES

The Bureau of Engraving and Printing and The Federal Reserve
with
Burson-Marsteller
Introducing the New Color of Money

 

INTERNAL VIDEO PROGRAMS

Corporate/Organization Feature
Blue Cross & Blue Shield of Florida
with
Brunson Enterprises and Digital Video Arts
Turn Up The Power

 

EXTERNAL VIDEO PROGRAMS

Sharp HealthCare
with
Rich Badami & Associates
Stories of the Sharp Experience: Making Health Care Better

 

TELEVISION PSAs

Sacramento Regional County Sanitation District
The Clog

 

RADIO PSAs

TEAM Coalition and NFL
Responsibility Has Its Rewards

 

RADIO PSAs

YMCA of Central Maryland
with
Weber Shandwick, Baltimore
Find the Y in You

 

SPEECHES

Dominion
Rebuilding Trust in Corporate America: The Challenge of Ethical Performance

 

FEATURE STORIES

Yale-New Haven Hospital
50 Years After His Death, Tommy Lives On

 

EDITORIALS/OP-ED COLUMNS

Universal Health Service with
Ketchum
A Separating Piece: The Op Ed that Placed UHS on Top

 

ADVERTORIAL

Administaff, Inc.
with
Pierpont Communications, CBR Public Relations, and HMA Public Relations, LVM Public Relations
"Administaff XXXVIII Super Entrepreneurs"

 

ADVERTORIAL

Colorado Tourism Office
Rediscover Colorado Advertorial

 

RESEARCH/EVALUATION

San Diego Convention Center
San Diego Convention Center Expansion Fuels Hotel Development

 

CREATIVE TACTICS

Cub Foods
with
Padilla Speer Beardsley Inc
Cub Foods Takes The Cake at the Minnesota State Fair

 

CREATIVE TACTICS

Nestle Purina
Nestle Purina Pounds the Pavement and Pets' Pounds

 

CREATIVE TACTICS

Ohio Bicentennial Commission with
Yopko Penhallurick
Ohio Bicentennial Bell Program

 

WEB SITES
External

Eastman Kodak Co.
with
Ketchum Atlanta
Kodak Plus Digital "Today's Girl in a Digital World" Youth Campaign

 

WEB SITES
External

Novartis Pharmaceuticals
with
Ruder Finn
Talk IBS: Hearing the Patient, Healing The Patient

 

WEB SITES
External

The International Dairy Foods Association Milk Processor Education Program
with
Weber Shandwick /Web Relations
got milk?: Rebuilding the Milk Mustache Campaigns Online Home

 

WEB SITES
Internal/Intranets

Burson-Marsteller
Burson-Marsteller's InfoDesk Intranet

 

MULTI-MEDIA COMMUNICATIONS
Newsletters

Ohio Tobacco Use Prevention and Control Foundation
with
Northlich
Reaching Tech-Savy Youth: Linking Kids to Stand Up and Speak Out Against Tobacco

 

MULTI-MEDIA COMMUNICATIONS
Newsletters

Texas Instruments Broadband Group
with
Golin Harris
The Broadband Focus Newsletter

 

MULTI-MEDIA COMMUNICATIONS
Brochures

FM Global
The FM Global Research Campus - Virtual Reality Brochure

 

MULTI-MEDIA COMMUNICATIONS
Brochures

Office of Naval Research (ONR)
with
Crosby Marketing Communications
Voyage to Discovery