2004 Bronze Anvil Awards Winners & Awards of Commendation Winners
2004 Bronze Anvil Award Winners
MEDIA RELATIONS
Consumer Products - Healthcare
Novartis Animal Health
The Aches and Pains of Being Third to Market
MEDIA RELATIONS
Consumer Products - Technology
Lutron Electronics
with
Carmichael Lynch Spong
Dimmers for Dummies
MEDIA RELATIONS
Consumer Products - Food & Beverage
Taco Bell
with
Cohn & Wolfe
Taco Bell: "The Taco Bell Taco Poll" Gubernatorial Promotion
MEDIA RELATIONS
Consumer Products - Packaged Goods
Eastman Kodak Company
with
Ketchum
Kodak's "4Cs" Define a Great Picture: Launch of Kodak High Definition Film
MEDIA RELATIONS
Consumer Products - Non-Packaged Goods
Select Comfort
with
Carmichael Lynch Spong
Waking A Sleepy Category
MEDIA RELATIONS
Consumer Products - Other (categories not elsewhere defined)
Westchester Wildfire
with
Winuk Communications
and
Apel, Inc
Westchester Wildfire: Publicizing the Inaugural Season of A Minor League Pro Basketball Team
MEDIA RELATIONS
Consumer Services - Travel and Tourism/Hospitality
Greater Philadelphia Tourism Marketing Corporation
Liberty In Motion
MEDIA RELATIONS
Consumer Services - Healthcare Services
Lifetime Health
and
Genesse Region Home Care
with
KempCreative
Healthy Steps Study Media Relations
MEDIA RELATIONS
Consumer Services - Financial Services
Citi Cards
Citi Identity Theft Solutions: Helping ID Theft Victims Recover Financial Health Faster and Easier
MEDIA RELATIONS
Consumer Services - Other (categories not elsewhere defined)
Jazzercise, Inc.
Shed Those Leg Warmers And Shake Some Assets
MEDIA RELATIONS
Business to Business - Professional and/or Financial Services
FM Global
and
Ogilvy Public Relations Worldwide
FM Global Preventing Losses Rather than Suffering Them
MEDIA RELATIONS
Business to Business - Products
Fujitsu Computer Systems
with
Maples Communications
Nurses Make Old-Fashioned House Calls with the Latest Technology
MEDIA RELATIONS
Business to Business - Other (categories not elsewhere defined)
Green Building Alliance
with
Burson-Marsteller
Pittsburgh Convention Center
MEDIA RELATIONS
Association/Government/Nonprofit Organizations
U.S. Centennial of Flight Commission
with
Carter Ryley Thomas Public Relations and Marketing Counsel
Media Relations Propels Centennial of Flight
NEWSLETTERS
Fewer than 16 Pages
City of Eugene Parks
and
Open Space Division
Eugene Outdoors!
NEWSLETTERS
16 Pages or More
Lexmark International
Loop
MAGAZINES
Internal Audiences Primarily
Novartis Pharmaceuticals Corporation
with
Ruder Finn
The Missing Link: How a Magazine Connects and Educates A Far-Flung Work Force
MAGAZINES
External Audiences Primarily
Penn State Alumni Association
The Penn Stater Magazine
ANNUAL REPORTS
Companies (Up to $500 Million)
OMI, Inc
with
Weber Shandwick Baltimore
Values at Work
ANNUAL REPORTS
Companies (More than $500 Million)
Eaton Corporation
with
Nesnadny & Schwartz, Graphic Design
Eaton Corporation's 2003 Annual Report
ANNUAL REPORTS
Non-Profit Organizations
North Bay Healthcare
A Day in the Life of a Physician
BROCHURES
Fewer than 16 Pages
Pharmacy Access Partnership
with
Ogilvy Public Relations Worldwide
Teen Brochure
BROCHURES
16 Pages or More
Cauley Geller
Attracting Institutional Investors to Secure Ongoing Viability
PUBLICATIONS
Single Issue Newsletters/Booklets
H.J. Heinz Company
with
Jack Horner Communications
H.J. Heinz Company Tomatoes 2004 Calendar
PUBLICATIONS
Books
Life Care Centers of America
Every Day Heroes: True Stories of Faith, Hope and Compassion
PRESS KITS/MEDIA KITS
Products
American Standard
with
Carmichael Lynch Spong
Introducing A Champion For America To Sit On
PRESS KITS/MEDIA KITS
Services
Kansas Department of Transportation - Care Call
Care Call Holiday Gift Bag
PRESS KITS/MEDIA KITS
Events/Commemorations/Other
Corbis
Bettmann 100th Anniversary Celebration Press Kit
DIRECT MAIL/DIRECT RESPONSE
Morris Animal Foundation
Morris Animal Foundation - AnimalNews Appeal Mailing
VIDEO NEWS RELEASES
Hampton Hotels
with
Cohn & Wolfe
Hampton's Year of 1,000 Weekends
INTERNAL VIDEO PROGRAMS
Corporate/Organization News
Accenture
Accenture High Performance Delivered Launch Video Featuring Tiger Woods
INTERNAL VIDEO PROGRAMS
Corporate/Organization Feature
Schneider National, Inc.
with
The Goltz Seering Agency
Changing Channels
EXTERNAL VIDEO PROGRAMS
Georgia Cancer Coalition
and
Georgia Department of Human Resources
with
Fletcher Martin Ewing
and
Cornerstone Communications
and
Schapiro Research Group
and
Global Marketing and PR
"An Important Conversation--Georgia Speaks" Documentary
TELEVISION PSAs
National Heart, Lung and Blood Institute (NITUBI)
with
Ogilvy Public Relations Worldwide
The Heart Truth's TV PSA's
RADIO PSAs
National Institute of Mental Health
with
Equals Three Communications, Inc.
and
Leslie Wiener
Real Men. Real Depression
SPEECHES
U.S. Office of Personnel Management
"They Said It Couldn't Be Done"
FEATURE STORIES
Mountain Top Relay for Life
and
Cashiers and Highlands, NC Cancer Survivor Series
EDITORIALS/OP-ED COLUMNS
United Nations Development Fund for Women
with
Ruder Finn, Inc.
Unshrouding The Voices of Women
ADVERTORIAL
Brown-Forman/Korbel Champagne Cellars
with
Edelman
The Korbel Perfect Proposal Contest - Advertorial
RESEARCH/EVALUATION
The Bureau of Engraving and Printing
and
The Federal Reserve
with
Burson-Marsteller
Introducing The New Color Of Money
CREATIVE TACTICS
Florida Marlins
with
rbb Public Relations
Florida Marlins
WEB SITES
External
Amazon.com
with
United Talent Agency
and
Dubbin-Bolgla Associates
Holiday A-List Campaign
WEB SITES
Internal/Intranets
Weber Shandwick
Making the Connection: Weber Shandwick's Intranet Brings Employees Together
MULTI-MEDIA COMMUNICATIONS
Press Kit/Media Kit
Novartis Animal Health
Paper-Training a New Breed Media Kit
MULTI-MEDIA COMMUNICATIONS
Newsletters
Russell Investment Group
Soundings
MULTI-MEDIA COMMUNICATIONS
Annual Reports
Eaton Corporation
with
Nesnadny & Schwartz, Web Design
Eaton Corporation's 2003 Online Annual Report
MULTI-MEDIA COMMUNICATIONS
Brochures
U.S. Postal Service, Marketing Department
Mailtown, USA
2004 Bronze Anvil Award of Commendation Winners
MEDIA RELATIONS
Consumer Products - Healthcare
Abbott Laboratories
with
Edelman
Launching a Blockbuster: HUMIRA for Rheumatoid Arthritis
MEDIA RELATIONS
Consumer Products - Healthcare
Ban Pharmaceuticals/Duramed
with
Communications Strategies, Inc.
The PR Launch of Seasonal/Media Relations
MEDIA RELATIONS
Consumer Products - Technology
Epson
with
Cohn & Wolfe
Epson Home Entertainment Launch
MEDIA RELATIONS
Consumer Products - Technology
Motorola
with
Hill & Knowlton Inc
IMfree Launch
MEDIA RELATIONS
Consumer Products - Technology
Nintendo of America
with
Golin Harris International - Los Angeles
Nintendo's Game Boy Gets A New Look
MEDIA RELATIONS
Consumer Products - Food & Beverage
Cargill Salt
with
Carmichael Lynch Spong
Cargill Gives A Reason To Season With Salt
MEDIA RELATIONS
Consumer Products - Food & Beverage
North American Olive Oil Association
with
Colle+McVoy Public Relations
Pouring on the Benefits of Olive Oil
MEDIA RELATIONS
Consumer Products - Food & Beverage
White Wave
with
Carmichael Lynch Spong
Selling More Without Selling Out: Keeping
Silk Soymilk Cool
MEDIA RELATIONS
Consumer Products - Packaged Goods
Great Lakes Kraut Company
with
The Goltz Seering Agency
Cheeseheads Are Krautheads
MEDIA RELATIONS
Consumer Products - Packaged Goods
H&R Block
Kicking Off Tax Season at the Super Bowl: How Willie Nelson Helped H&R Block Score with American Taxpayers
MEDIA RELATIONS
Consumer Products - Packaged Goods
The First Years Inc
with
Laura Tomasetti & Associates PR
The First Years' Floatees
MEDIA RELATIONS
Consumer Products - Non-Packaged Goods
American Standard
with
Carmichael Lynch Spong
Champion Toilet Featuring America's Best Flushing System
MEDIA RELATIONS
Consumer Products - Non-Packaged Goods
Ford Motor Company
The 100-City Centennial Tour
MEDIA RELATIONS
Consumer Products - Non-Packaged Goods
Maytag Strategic Initiatives
with
Carmichael Lynch Spong
Jenn-Air Attrezzi - Blending Style and Function
MEDIA RELATIONS
Consumer Products - Other (categories not elsewhere defined)
Schutt Sports
with
Fleishman-Hillard Inc
Schutt Sports DNA Helmet Launch: A Media Relations Touchdown
MEDIA RELATIONS
Consumer Services - Travel and Tourism/Hospitality
Loews Hotels
with
Redpoint Marketing PR
Loews Hotels "Metro Man" Campaign
MEDIA RELATIONS
Consumer Services - Travel and Tourism/Hospitality
Mandarin Oriental, New York
with
Lou Hammond & Associates
Mandarin Oriental, New York: Opening 2003
MEDIA RELATIONS
Consumer Services - Travel and Tourism/Hospitality
Travelocity
with
Vollmer Public Relations
Travelocity: A resource for Travel Journalists and Consumers
MEDIA RELATIONS
Consumer Services - Healthcare Services
Montefiore Medical Center
with
Ketchum
A "Hearty" Placement to "Suture" needs: Ketchum puts Montefiore on the Map
MEDIA RELATIONS
Consumer Services - Financial Services
Microsoft
No Taxation without Representation
MEDIA RELATIONS
Consumer Services - Other (categories not elsewhere defined)
Orkin, Inc
with
Jackson Spalding
What's Bugging You? Changing Consumer Perceptions About Pest Control, One Pest At A Time
MEDIA RELATIONS
Business to Business - Professional and/or Financial Services
Armanino McKenna, LLP - Certified Public Accountants & Consultants
with
Curt Olsen Public Relations, San Francisco
Media Relations Program for Armanino McKenna, LLP
MEDIA RELATIONS Business to Business - Professional and/or Financial Services
Crowne Plaza Hotels & Resorts
with
GCI Group
Making Crowne Plaza "THE Place To Meet"
MEDIA RELATIONS
Business to Business - Products
Transitions Optical, Inc.
Transitions: From Product Leader to Education Leader by Magnet Communications
MEDIA RELATIONS
Business to Business - Other (categories not elsewhere defined)
Hewlett-Packard
with
Hill & Knowlton
Business Matchmaking
MEDIA RELATIONS
Business to Business - Other (categories not elsewhere defined)
Teradata, a division of NCR
with
MediaFirst Public Relations and MediaLink
"Good vs. Bad Marketing: Analytics to the Rescue"
MEDIA RELATIONS
Association/Government/Nonprofit Organizations
City of Houston
with
Labrada Nutrition
"Get Lean Houston"
MEDIA RELATIONS
Association/Government/Nonprofit Organizations
West Virginia Department of Health and Human Resources
with
Division of Tobacco Prevention
"Razing Awareness"
NEWSLETTERS
Fewer than 16 Pages
Northwestern Memorial Hospital
Lifetime of Health
NEWSLETTERS
16 Pages or More
Anti-Defamation League
ADL on the Frontline
NEWSLETTERS
16 Pages or More
Miller Brewing Company
Miller Times
MAGAZINES
Internal Audiences Primarily
Toyota Motor Sales, USA
Toyota Today
ANNUAL REPORTS
Companies (Up to $500 Million)
Delaware River Joint Toll Bridge Commission (DRJTBC)
Delaware River Joint Toll Bridge Commission Annual Report, 2002-3
ANNUAL REPORTS
Companies (More than $500 Million)
FPL Group, Inc.
FPL Group annual review
ANNUAL REPORTS
Non-Profit Organizations
Cincinnati/Northern Kentucky International Airport
2002 Annual Report
ANNUAL REPORTS
Non-Profit Organizations
Foellinger Foundations Inc
Foellinger Foundation 2002 Annual Report
BROCHURES
Fewer than 16 Pages
Clinton Macomb Public Library
Journeys of the Imagination
BROCHURES
Fewer than 16 Pages
San Diego Convention Center Corp
San Diego Convention Center
San Diego Theatre Invite
BROCHURES
Fewer than 16 Pages
Urban Community School
with
The James J. Roop Company
It's About Kids.
BROCHURES
16 Pages or More
GlaxoSmithKline
Guide Your Journey: Navigating the Needs of Women with Epilepsy
PUBLICATIONS
Single Issue Newsletters/Booklets
North Bay Healthcare
Employee Annual Report
PUBLICATIONS
Single Issue Newsletters/Booklets
Ohio Health
"Nurses are Everywhere" Coloring and Activity Book
PUBLICATIONS
Books
Johnsonite
The Johnsonite Story
PRESS KITS/MEDIA KITS
Products
Kidde
with
Edward Howard & Company
Odorless Colorless Dangerous: Kidde Seasonal CO Media Kit
PRESS KITS/MEDIA KITS
Services
Travelweb.com
with
The Powell Group
Travelweb.com Spreads Holiday Cheer For Harried Travelers
PRESS KITS/MEDIA KITS
Events/Commemorations/Other
Electrolux North America
with
Clary Communications
Generations: Celebrating 85 years of Frigidaire
PRESS KITS/MEDIA KITS
Events/Commemorations/Other
Minnesota Historical Society
Mill City Museum Grand Opening
DIRECT MAIL/DIRECT RESPONSE
Edelman
"What's your Game Face?" Holiday Mailer
DIRECT MAIL/DIRECT RESPONSE
The Reynolds and Reynolds Company for Kia Motors America
with
B/R/C Marketing
"Shift Into High Gear" - introducing the new Kia Dealer Communication System Network
VIDEO NEWS RELEASES
Rogers & Associates on Behalf of American Honda Motor Co.
with
Global-5, Inc.
Advanced Humanoid Robot From Honda - ASIMO - A Nationwide Tour Teaching Kids About Robotics
VIDEO NEWS RELEASES
The Bureau of Engraving and Printing and The Federal Reserve
with
Burson-Marsteller
Introducing the New Color of Money
INTERNAL VIDEO PROGRAMS
Corporate/Organization Feature
Blue Cross & Blue Shield of Florida
with
Brunson Enterprises and Digital Video Arts
Turn Up The Power
EXTERNAL VIDEO PROGRAMS
Sharp HealthCare
with
Rich Badami & Associates
Stories of the Sharp Experience: Making Health Care Better
TELEVISION PSAs
Sacramento Regional County Sanitation District
The Clog
RADIO PSAs
TEAM Coalition and NFL
Responsibility Has Its Rewards
RADIO PSAs
YMCA of Central Maryland
with
Weber Shandwick, Baltimore
Find the Y in You
SPEECHES
Dominion
Rebuilding Trust in Corporate America: The Challenge of Ethical Performance
FEATURE STORIES
Yale-New Haven Hospital
50 Years After His Death, Tommy Lives On
EDITORIALS/OP-ED COLUMNS
Universal Health Service with
Ketchum
A Separating Piece: The Op Ed that Placed UHS on Top
ADVERTORIAL
Administaff, Inc.
with
Pierpont Communications, CBR Public Relations, and HMA Public Relations, LVM Public Relations
"Administaff XXXVIII Super Entrepreneurs"
ADVERTORIAL
Colorado Tourism Office
Rediscover Colorado Advertorial
RESEARCH/EVALUATION
San Diego Convention Center
San Diego Convention Center Expansion Fuels Hotel Development
CREATIVE TACTICS
Cub Foods
with
Padilla Speer Beardsley Inc
Cub Foods Takes The Cake at the Minnesota State Fair
CREATIVE TACTICS
Nestle Purina
Nestle Purina Pounds the Pavement and Pets' Pounds
CREATIVE TACTICS
Ohio Bicentennial Commission with
Yopko Penhallurick
Ohio Bicentennial Bell Program
WEB SITES
External
Eastman Kodak Co.
with
Ketchum Atlanta
Kodak Plus Digital "Today's Girl in a Digital World" Youth Campaign
WEB SITES
External
Novartis Pharmaceuticals
with
Ruder Finn
Talk IBS: Hearing the Patient, Healing The Patient
WEB SITES
External
The International Dairy Foods Association Milk Processor Education Program
with
Weber Shandwick /Web Relations
got milk?: Rebuilding the Milk Mustache Campaigns Online Home
WEB SITES
Internal/Intranets
Burson-Marsteller
Burson-Marsteller's InfoDesk Intranet
MULTI-MEDIA COMMUNICATIONS
Newsletters
Ohio Tobacco Use Prevention and Control Foundation
with
Northlich
Reaching Tech-Savy Youth: Linking Kids to Stand Up and Speak Out Against Tobacco
MULTI-MEDIA COMMUNICATIONS
Newsletters
Texas Instruments Broadband Group
with
Golin Harris
The Broadband Focus Newsletter
MULTI-MEDIA COMMUNICATIONS
Brochures
FM Global
The FM Global Research Campus - Virtual Reality Brochure
MULTI-MEDIA COMMUNICATIONS
Brochures
Office of Naval Research (ONR)
with
Crosby Marketing Communications
Voyage to Discovery
