2005 Bronze Anvil Award Winnners & Awards of Commendation Winners

2005 Bronze Anvil Award Winners

MEDIA RELATIONS
Consumer Products – Health Care
Philips Medical Systems
with
Schwartz Communications, Inc.
Lifesaving Medical Device Goes OTC

MEDIA RELATIONS
Consumer Products – Technology
Epson America Inc.
with
Cohn & Wolfe
PictureMate Personal Photo Lab

MEDIA RELATIONS
Consumer Products - Food & Beverage
McDonald’s Corporation
with
Golin Harris
McDonald's Balanced Lifestyles

MEDIA RELATIONS
Consumer Products - Packaged Goods
Microsoft Game Studios
with
Edelman
Halo 2 Media Relations
MEDIA RELATIONS
Consumer Products - Non-Packaged Goods
American Standard
with
Carmichael Lynch Spong
Champion Toilet Plunges Champion, Michigan, Into Media Spotlight

MEDIA RELATIONS
Consumer Products – Other
The Home Depot
with
KetchumThe Home Depot Paints the Town Orange With Opening of First Store in Manhattan

MEDIA RELATIONS
Consumer Services - Travel and Tourism/Hospitality
Hampton Hotels
with
Cohn & Wolfe
Hampton Hotels: "Save- A-Landmark"

MEDIA RELATIONS
Consumer Services - Health Care Services
Good Samaritan Hospital
with
Hanser & Associates
Give Health a Hand

MEDIA RELATIONS
Consumer Services – Technology
Best Buy/Geek Squad
with
Ketchum
Operation Geek Squad: Creating Brand Ambassadors

MEDIA RELATIONS
Consumer Services - Financial Services
H&R Block
with
Weber Shandwick
Jennings' Loss on Jeopardy! is H&R Block's Win

MEDIA RELATIONS
Consumer Services – Other
DIRECTV
with
PainePR and Center for Sport Psychology
DIRECTV Sports Fan Passion Index

MEDIA RELATIONS
Business to Business - Professional and/or Financial Services
The Forum Corp.
with
Madison Communications
The Forum Corp.'s 2004 Media Relations Program

MEDIA RELATIONS
Business to Business – Products
AMD
with
Waggener Edstrom
AMD Challenges The Competition On Its Own Turf

MEDIA RELATIONS
Business to Business – Other
Dassault Systemes
with
Beaupre & Co. Public Relations
Orchestrating a PR "Grand Slam"

MEDIA RELATIONS
Association/Nonprofit Organizations
Saint Paul Festival & Heritage Foundation
with
Padilla Speer Beardsley
A Legacy in Ice: The 2004 Ice Palace

MEDIA RELATIONS
Government
Ohio Tobacco Use Provention and Control Foundation (TUPCF)
and
Northlich
with
Golin Harris International and Miller Public Relations, LLC
Youth-Led Campaign Dramatically Reduces Tobacco Use in Ohio

NEWSLETTERS
Fewer than 16 Pages
Akron Children's Hospital
with
Fine Point Public Relations & Advertising
Inside Children's

NEWSLETTERS
16 Pages or More
Dallas Area Rapid Transit (DART)
Inmotion

MAGAZINES
Internal Audiences Primarily
Novartis Pharmaceuticals AG
with
Ruder Finn
The Missing Link: How a Magazine Connects and Educates a Far-Flung Work Force

MAGAZINES
External Audiences Primarily
CONTECH Construction Products Inc.
with
HSR Business to Business Inc.
SiteSolutions, The Magazine for Engineers, Developers and Contractors

ANNUAL REPORTS
Companies (More than $500 Million)
Eaton Corporation
with
Nesnadny + Schwartz, Graphic Design
Eaton Corporation's 2004 Annual Report

ANNUAL REPORTS
Non-Profit Organizations
Fort Worth Zoo
with
Madhouse Ideas, Cockrell Printing and Mailings Unlimited
"By the Numbers"

BROCHURES
Fewer than 16 Pages
San Diego County Regional Airport Authority
with
Gable-Cook-Schmid Public Relations and New West Agency
A Newspaper Insert to Inform Residents About Air Travel Demand

BROCHURES
16 Pages or More
Capital One
with
Fultz + Associates
Learning Guide 2005: My Future and How to Get There

PUBLICATIONS
Single Issue Newsletters/Booklets
McDonald's
with
David Grossman and Associates
McDonald’s Corporation-Customer Recovery Communication Tool Kits

PRESS KITS/MEDIA KITS
Products
Portus Funds, Inc.
with
Ground Floor Media, Inc.
The Power of Three: A Three Dimensional Three Package Three Day Press Kit with Major Impact

PRESS KITS/MEDIA KITS
Services
Georgie Natural Gas
with
BBDO-Atlanta and Levee One Design-Atlanta
"The Rebirth of Gas Guy"

PRESS KITS/MEDIA KITS
Events/Commemorations/Other
American Standard
with
Carmichael Lynch Spong
American Standard's Sexiest Plumber Search Finds a Champion

DIRECT MAIL/DIRECT RESPONSE
ZLB Behring
with
Fischer Health, Inc.
Out with the Old, in with the New: The Rhophylac Direct Mail Campaign

VIDEO NEWS RELEASES
The University of Texas M.D. Anderson Cancer Center
Cancer Newsline

SATELLITE MEDIA TOURS
Kimberly Clark Company - Kleenex® Facial Tissue
with
Ketchum/Ketchum Sports Network
Kleenex Moments™- Athens 2004 Summer Olympic Games

INTERNAL VIDEO PROGRAMS
Corporate/Organization Feature
BlueCross and BlueSheild of Minnesota
with
Fast Horse Inc.
BlueCross BlueShield of Minnesota: Capturing Success-The Do Campaign Pilot Video

EXTERNAL VIDEO PROGRAMS
Southwest Airlines
with
Momentum Communications
Southwest Airlines Adopt-A-Pilot Classroom Video

TELEVISION PSAs
Baptist Memorial Health Care
with
Red Deluxe
ER Campaign TV PSA

RADIO PSAs
National Cancer Institute
with
Porter Novelli
Ozzie's Winning Tip Line Radio Public Service Announcements

AUDIO PROGRAMS
United Health Foundation
with
Fleishman-Hillard Inc.
Empowering America: America's Health: State Health Rankings

SPEECHES
Dominion
Why We Need A National Energy Policy by Thos. E. Capps, Chairman and CEO, Dominion, May 24, 2004

FEATURE STORIES
UT Health Science Center at San Antonio
Restoring Lungs, Restoring Lives

EDITORIALS/OP-ED COLUMNS
Dominion
Consumers Can Expect Stability With Electric Restructuring Act & Toward Deregulation: Law Helps Consumers During Transition

ADVERTORIAL
Best Western International

Best Western International: USA Today Wrap
RESEARCH/EVALUATION
Comalco - Member of the Rio Tinto Group
with
Burson-Marsteller
Comalco: Engaging in Local and Regional Development through Measurement

CREATIVE TACTICS
McDonald's
with
David Grossman and Associates
McDonald's Corporation Customers Recovery Communication Tool Kit

WEB SITES
External
Hampton Hotels
with
Cohn & Wolfe
Hampton Hotels: "Hidden Landmarks"

WEB SITES
Internal/Intranets
U.S. Citizenship and Immigration Services
with
Booz Allen Hamilton
U.S. Citizenship Immigration Services On-line Branding Style Guide

MULTI-MEDIA COMMUNICATIONS
Press Kit/Media Kit
John G. Shedd Aquarium
with
Public Communications, Inc.
Shedd's "Sea Star Quest"

MULTI-MEDIA COMMUNICATIONS
Newsletters
Internal Revenue Service
with
Weber Shandwick
EROSpotlight: Getting Tax Professionals Onboard... and Online

MULTI-MEDIA COMMUNICATIONS
Brochures
Novartis Animal Health US, Inc.
with
Exponent Public Relations
And the Correct Answer is... Canine Arthritis!

MULTI-MEDIA COMMUNICATIONS
Editorial/Direct Mail
Baptist Memorial Health Care
with
Red Deluxe
Experience Critical Electronic Announcements

2005 Bronze Anvil Award of Commendation Winners

MEDIA RELATIONS
Consumer Products – Health Care
Acorn Cardiovascular
with
Padilla Speer Beardsley
Support Hose for the Heart: The CorCap CSD

MEDIA RELATIONS
Consumer Products – Health care
Medtronic
with
GCI Group
Medtronic and GCI: Tame the Pain

MEDIA RELATIONS
Consumer Products - Technology
Id Software
with
Rogers & Cowan
DOOM 3 UNLEASHED

MEDIA RELATIONS
Consumer Products - Technology
Eastman Kodak Company
with
Ketchum
Making Kodak EasyShare-One the Talk of CES '05

MEDIA RELATIONS
Consumer Products - Technology
Adobe Systems, Inc.
with
A&R Partners
Photoshop 'Til You Drop': Bringing the Power of Photoshop to the Masses

MEDIA RELATIONS
Consumer Products - Food & Beverage
The Boston Beer Company, Brewers of Samuel Adams
with
Deustch Inc.
Samuel Adams - Chocolate Bock

MEDIA RELATIONS
Consumer Products - Packaged Goods
Mattel
with
Ketchum West Public Relations
The Breakup of the Millenium: Mattel's Barbie & Ken

MEDIA RELATIONS
Consumer Products - Packaged Goods
The Gilletle Company
with
Porter Novelli
"Bringing M3Power to the People"

MEDIA RELATIONS
Consumer Products - Packaged Goods
Masterfoods - M&M's Brand Chocolate Candies
with
rbb Public Relations
"Chocolate is Better in Color " The M&M's Rebranding Campaign

MEDIA RELATIONS
Consumer Products - Non-Packaged Goods
Maytag Appliances
with
Carmichael Lynch Spong
Drying Up the Competition with Maytag

MEDIA RELATIONS
Consumer Products - Non-Packaged Goods
PainePR
Dockers Perspiration Guard Product Launch: Dockers Unofficial Shirt Sponsorship of the 2004 Presidential Election

MEDIA RELATIONS
Consumer Services - Travel and Tourism/Hospitality
St. Augustine, Ponte Vedra & the Beaches Visitors and Convention Bureau
with
CKPR
St. Augustine, Ponte Vedra & The Beaches Tackle Super Bowl XXXIX

MEDIA RELATIONS
Consumer Services - Travel and Tourism/Hospitality
The Disneyland Resort
Twilight Zone Tower of Terror PR Campaign

MEDIA RELATIONS
Consumer Services - Health Care Services
WageWorks
with
Edelman
WageWorks 2004 Open Enrollment Campaign

MEDIA RELATIONS
Consumer Services - Health Care Services
Extend Fertility
with
Fleishman-Hillard, Inc.
"Beating the Biological Clock"

MEDIA RELATIONS
Consumer Services - Other
Wild Oats Markets
with
Edelman
Wild Oats Flu Vaccine Alternative Program GIves Sales a Shot in the Arm

MEDIA RELATIONS
Business to Business - Professional and/or Financial Services
Booz Allen Hamilton
with
Makovsky and Company, Inc.
Booz Allen Hamilton: The Battle of Mindshare

MEDIA RELATIONS
Business to Business - Products
Emerson
with
Fleishman-Hillard, Inc.
"Lights-Out Publicity Energizes Emerson's Backup Power Business"

MEDIA RELATIONS
Business to Business - Other
Xerox Corporation
with
Text 100 Public Relations
"Help My Office is Obsolete!" Makeover Media Relations Program

MEDIA RELATIONS
Association/Nonprofit Organizations
The Children's Museum of Indianapolis
with
Borshoff Johnson Matthews
DinoSphere: Now you're in Their World-2004 Grand Opening Media Relations Campaign

MEDIA RELATIONS
Government
National Park Service, Department of the Interior
with
Fleishman-Hillard, Inc.
Lady Liberty Opens Her Doors

MEDIA RELATIONS
Government
American Battle Monuments Commission
with
Burson-Marsteller and Marsteller
Tribute to a Generation, Dedication of the National WWII Memorial

NEWSLETTERS
Fewer than 16 Pages
Nestle Purina
with
Exponent Public Relations
The Sales Rep That Fits In Your Mailbox

NEWSLETTERS
Fewer than 16 Pages
Nationwide Insurance & Financial Services
Inside

NEWSLETTERS
16 Pages or More
Dow Chemical Company
with
Alexander Marketing Service
Neighbors - The Community Magazine of Dow Texas Operations

NEWSLETTERS
16 Pages or More
NorthBay Healthcare
Wellspring

MAGAZINES
Internal Audiences Primarily
Blue Cross and Blue Shield of Florida
Perspectives

MAGAZINES
External Audiences Primarily
Penn State Alumni Association
The Penn Stater Magazine

MAGAZINES
External Audiences Primarily
Lockheed Martin Aeronautics Company
Code One Magazine

MAGAZINES
External Audiences Primarily
The Ruder Finn Group
MOVE!

ANNUAL REPORTS
Companies (More than $500 Million)
Jack in the Box Inc.
with
viadesign
"Jack's in-box"

ANNUAL REPORTS
Non-Profit Organizations
Mission Hospitals
with
Hill & Knowlton and Cassels Caywood Love
Promises

ANNUAL REPORTS
Non-Profit Organizations
African Wildlife Foundation
2004 Annual Report

BROCHURES
Fewer than 16 Pages
National Diabetes Education Program
with
Hager Sharp, Inc.
Tips for Kids with Type 2 Diabetes

BROCHURES
16 Pages or More
Georgian Court University
with
Stein Communications
Georgian Court University Viewbook

PUBLICATIONS
Single Issue Newsletters/Booklets
H.J. Heinz Company
with
Jack Horner Communications Inc.
Lycopene and Living Well 2005 Calendar

PRESS KITS/MEDIA KITS
Services
Hampton Hotels
with
Cohn & Wolfe
Hampton Hotels: "Make -it-Hampton"

PRESS KITS/MEDIA KITS
Events/Commemorations/Other
National Museum of American History - Smithsonian Institution
The Price of Freedom: Americans at War

PRESS KITS/MEDIA KITS
Events/Commemorations/Other
Allergan, Inc.
with
Chandler Chicco Agency
Botox®15th Anniversary Press Kit

DIRECT MAIL/DIRECT RESPONSE
The Soyfoods Council
with
Morgan&Myers
Soybean Oil - The Winning Solution

DIRECT MAIL/DIRECT RESPONSE
Four Seasons Hotel Atlanta
"Chihuly in the Garden"

VIDEO NEWS RELEASES
Amana
with
Carmichael Lynch Spong
Cooking Up A Cool Summer: Jamie Oliver VNR

SATELLITE MEDIA TOURS
Crown Plaza Hotel & Resorts
with
GCI Group-Atlanta
Crowne Plaza Sleep Advantage

SATELLITE MEDIA TOURS
General Mills
with
Padilla Speer Beardsley Inc.
Silly Rabbit, Reduced Sugar Cereals are for Kids!

INTERNAL VIDEO PROGRAMS
Corporate/Organization Feature
Alzheimer's Association
with
Porter Novelli
Maintain Your Brain Brand Essence Video

INTERNAL VIDEO PROGRAMS
Corporate/Organization Feature
LM Office of the CIO
with
Lockheed Martin Multimedia Solutions Group
Leadership Conference- "Transformation" Videos

EXTERNAL VIDEO PROGRAMS
American Red Cross Blood Services, Southern California
with
Strom Magallon Entertainment
Brad Renfro High School Blood Donor Recruitment

EXTERNAL VIDEO PROGRAMS
Lawson Software
with
Weber Shandwick and Little Voice
RWANDA: Remembrance, Reconciling, Rebuilding

TELEVISION PSAs
Novartis Animal Health US, Inc. and Veterinary Orthopedic Society
with
Exponent Public Relations
Witness a Dog Experience Serious Pain

TELEVISION PSAs
National Marrow Donor Program
with
Weber Shandwick
"I'm Still Here"

RADIO PSAs
Hispanic Heritage Awards Foundation
with
Strauss Radio Strategies, Inc.
Hispanic Heritage Awards Foundation Radio PSA's

RADIO PSAs
National Marrow Donor Program
with
Weber Shandwick
"I'm Still Here"

SPEECHES
CEMEX
with
Zemi Communications
CEMEX Annual Financial Analyst Meeting: Chairman's Keynote Speech

SPEECHES
Missouri Department of Transportation (MoDOT)
Missouri State of Transportation Address

FEATURE STORIES
Port of Houston Authority
with
David Bay Photography
Guzzling Garbage, Garnering Awards: Mighty Tidy Cleans Up in Many Ways

FEATURE STORIES
Ceridian
with
The Devon Group
"Bridging Generational Divides in the Workplace"

ADVERTORIAL
Port of Houston Authority
with
David Bay Photography
Port of Houston Authority Special Section in Gulf Shipper Magazine

ADVERTORIAL
Pennichuck Corporation
with
High Point Communications
Stopping a Hostile Takeover of New Hampshire's Oldest Company

RESEARCH/EVALUATION
EMEX ( Empacadoras de Mango de Exportacion)
with
JRS Consulting Inc and Lewis & Neale
Mangos from Mexico

RESEARCH/EVALUATION
Foley & Lardner LLP
with
Weber Shandwick
The Cost of Sarbanes-Oxley: Leveraging Media to Drive Business Results

RESEARCH/EVALUATION
Maytag Appliances
with
Carmichael Lynch Spong
Step Inside for a "Test Drive" at the Maytag Store

CREATIVE TACTICS
Greater Cincinnati Chamber of Commerce
YPCincy.com's Official "We Ain't Fraida The Cicada" CD Project: "Seventeen Year Itch: Mating Calls of Cincinnati USA."

CREATIVE TACTICS
Nestle Purina
with
Exponent Public Relations
Purina Pounds the Pavement and Pets' Pounds

WEB SITES
External
White House Office of National Drug Control Policy
with
Fleishman-Hillard, Inc.
The Power of Peers and Parents: Using the Internet to Encourage Early Intervention in Teen Drug Use

WEB SITES
External
San Diego Convention Center
with
Red Door Interactive, Inc.
San Diego Convention Center Web Site Redesign

WEB SITES
External
Medtronic, Inc.
with
GCI Group and Grassroots Enterprises
Establishing a Grassroots Advocacy Base for the Prevention of Sudden Cardiac Arrest

WEB SITES
Internal/Intranets
National Semiconductor Corporation
National Semiconductor Employees have the " Write Stuff"

MULTI-MEDIA COMMUNICATIONS
Press Kit/Media Kit
The Disneyland Resort
Twilight Zone Tower of Terror Electronic Press Kit

MULTI-MEDIA COMMUNICATIONS
Press Kit/Media Kit
Microsoft Game Studios
with
Edelman
Halo 2 Press Kit

MULTI-MEDIA COMMUNICATIONS
Press Kit/Media Kit
North American Olive Oil Association
with
Exponent Public Relations
Eat to Your Heart's Content

MULTI-MEDIA COMMUNICATIONS
Newsletters
Intercontinental Hotels and Resorts
with
GCI Group
Inside Intercontinental HTML Newsletter

MULTI-MEDIA COMMUNICATIONS
Brochures
Supervalu
with
Padilla Speer Beardsley
SV Harbor Web Portal: Quick Start Reference Guide