2006 Bronze Anvil Award Winners & Awards of Commendation Winners

2006 Bronze Anvil Award Winners

MEDIA RELATIONS – Consumer Products - Health Care
Roche
with
Fleishman Hillard/New York

Media Telebriefing Quickly Turns Tide for Roche/Tamiflu

MEDIA RELATIONS – Consumer Products - Technology
Microsoft Entertainment & Devices Division
with
Edelman

Xbox 360 PR Program

MEDIA RELATIONS – Consumer Products - Food & Beverage
E&J Gallo Winery parent Company of Redwood Creek
with
Hunter Public Relations

Satisfying a Taste for Adventure with Redwood Creek Wines

MEDIA RELATIONS – Consumer Products - Non-Packaged Goods
Formica Corporation
with
Carmichael Lynch Spong

Revved-Up Retro: Formica
Re-Launches The Classics

MEDIA RELATIONS – Consumer Products -Other (categories not elsewhere defined)
Amazon.com
with
MWW Group

Harry Potter Casts His Spell and Breaks All Previous Muggle Sales Records

MEDIA RELATIONS – Consumer Services – Travel & Tourism
The Illinois Bureau of Tourism
with
Edelman

The Abraham Lincoln Presidential Museum Opening April 16-19, 2005

MEDIA RELATIONS – Consumer Services - Health Care Services
Aetna
with
Ketchum

Plan for Your Health - Reachable, Teachable Moments

MEDIA RELATIONS – Consumer Services - Technology
Network Solutions
with
Maloney & Fox

Network Solutions: Driving Small Business Online

MEDIA RELATIONS – Consumer Services - Financial Services
A.G. Edwards
with
Carmichael Lynch Spong

The Nest Egg Index: Gauging The State(s) of Saving

MEDIA RELATIONS – Consumer Services - Other (categories not elsewhere defined)
Levi Strauss & Company
with
Paine PR

Levi's Helps Consumers Find A Perfect Fit in a Pair of Jeans in 10 seconds

MEDIA RELATIONS – Business to Business - Products
Transitions Optical, Inc.
with
Euro RSCG Magnet

Advancing Transitions' Leadership

MEDIA RELATIONS – Associations/Nonprofit Organizations
The Morton Arboretum
with
Public Communications Inc.

The Morton Arboretum Children's Garden

MEDIA RELATIONS – Government
Esuvee Safety Campaign Executive Committee
with
Peppercom

Esuvee Safety Campaign
"How Do You Ride?"

NEWSLETTERS - Fewer than 17 pages
San Antonio River Authority

River Reach

NEWSLETTERS - 17 Pages or more
NorthBay Healthcare
"Wellspring"

MAGAZINES - Internal Audiences Primarily
Children's Healthcare of Atlanta

Careforce Chronicle: Inspiring, Supporting and Educating Employees at Children's

MAGAZINES - External Audiences Primarily
Northwestern Memorial Hospital

The Source for Women

ANNUAL REPORTS - Companies (Up to $500 Million)
Calavo Growers, Inc.
with
Foley/Freisleben LLC

Calavo Growers, Inc. 2004 Annual Report and 80th Anniversary Storybook

BROCHURES - Fewer than 17 pages
Abundant Forests Alliance
with
Porter Novelli

Abundant Forests Alliance Customer Launch Kit

BROCHURES - 17 pages or more
National Marrow Donor Program
with
Weber Shandwick

Decisions. Support. Possibilities. Transplant as an Option When You are 50 and Older.

PUBLICATIONS - Single Issue Newsletters/Booklets/ Calendars
Papa John's International Inc.
with
Fleishman-Hillard Inc.

Papa John's Goes Deep with New Pan Pizza “Playbook”

PUBLICATIONS - Books
Abundant Forests Alliance
with
Porter Novelli

The Tree Farmer

PRESS KITS/MEDIA KITS - Products
Microsoft Entertainment & Devices Division
with
Edelman

Xbox 360 Global Media Kit

PRESS KITS/MEDIA KITS - Events/Commemorations/Other
The Disneyland Resort

Lost In the Mail

DIRECT MAIL/DIRECT RESPONSE
The Clorox Company
with
Carmichael, Lynch, Spong

Anywhere Goes Everywhere with Adventurous Andrew

VIDEO NEWS RELEASES
Philips Semiconductors
with
Text 100 and MediaLink

Philips' VNR Brings Cell Phone Technology to Life

SATELLITE MEDIA TOURS
Best Buy
with
MS& L

Mo Rocca Brings Laughs to Best Buy's Black Friday Shoppers

INTERNAL VIDEO PROGRAMS - Corporate/Organization News
Philips Electronics North America
with
Medialink

The Philips Roving Reporter

INTERNAL VIDEO PROGRAMS - Corporate/Organization Feature
Tulane University
with
Mouton Media

Evening of Distinction National Alumni Broadcast

EXTERNAL VIDEO PROGRAMS
U.S. Department of Health and Human Services, Administration for Children and Families
with
Ketchum Public Relations and HomeFront Communications

Look Beneath the Surface: Identifying Victims of Human Trafficking DVD

TELEVISION PSAs
Christopher Reeve Foundation
with
MWW Group

Calling all SuperHeroes: A Smallville PSA for Superman Tags

PRINT PSAs
Corporation for National and Community Service ( CNCS)
with
Dome HK

"Lead. Inspire. Change the world. Again."

RADIO PSAs
Hoffman-LaRoche
with
MS&L

"T.H.I.N.K. C"
(The Hepatitis Information you Need to Know)

AUDIO PROGRAMS
Faith Filmworks, Inc.
with
Exponent Public Relations

The Allure of the Indy Film

SPEECHES
Transititions Optical, Inc.
with
Euro RSCG Magnet

Advancing Transitions II

FEATURE STORIES
The National Private Duty Association (NPDA)
with
corecubed

corecubed Builds Buzz Through Feature Story

EDITORIALS/OP-ED COLUMNS
American Medical Association

Medicare Physician Cuts Harm Seniors' Access to Care

ADVERTORIAL
Accenture
with
Young+ Rubicam

Accenture High Performance Business
Wall Street Journal Advertorial Program

RESEARCH/ EVALUATION
Lockheed Martin Corporation
with
David Grossman & Associates

Building A Community Relations Function that Defines and Grows Lockheed Martin Business

CREATIVE TACTICS
Old Navy
with
Burson-Marsteller
Marsteller

Old Navy Declares April 3rd, DST, "The First Official Day of Flip Flops"

WEBSITES - External
Dairy Management Inc.
with
Edelman

Growing the Mom's Network on 3aday.org

WEBSITES - Internal/Intranets
Autotrader.com
with
Macquarium

Get It and Go: AutoTrader.com Creates Company Intranet

MULTI-MEDIA COMMUNICATIONS - Press Kit/Media Kit
Ohio Division of Travel and Tourism
with
Fahlgren Mortine Public Relations

The Underground Railroad in Ohio

MULTI-MEDIA COMMUNICATIONS - Newsletters
Illinois Tollway

Open Roads Ahead 
Construction News You Can Use

MULTI-MEDIA COMMUNICATIONS - Editorial/Direct Mail
Bon Secours Hampton Roads
with
CRT/tanaka

Bon Secours Heart Institute CD-Rom

PODCASTS
Bahamas Ministry of Tourism

Casting on the "Net" for Key Influencers

BLOGS
General Motors
with
MS&L

GM Fastlane Blog: A Corporate Giant Fights Back

2006 Bronze Anvil Award of Commendation Winners

MEDIA RELATIONS – Consumer Products - Health Care
Exponent Public Relations and Novartis Animal Health US, Inc.
with

Press for Access at the Nation's Best Dog Parks
MEDIA RELATIONS – Consumer Products - Health Care
Boehringer Ingelheim
with
GCI Group

The Flomax One Week Challenge
MEDIA RELATIONS – Consumer Products - Technology
Nintendo of America
with
Golin/Harris - Los Angeles

Media Experience Puppy Love with Nintendogs
MEDIA RELATIONS – Consumer Products - Technology
Kodak
with
Ketchum and Mirror Show Management

Capturing Attention at CES 2006 - Kodak Cements Itself as Consumer Electronics Leader
MEDIA RELATIONS – Consumer Products - Technology
Firefly Mobile
with
Grow Marketing

Firefly Mobile Launch
MEDIA RELATIONS – Consumer Products - Food & Beverage
Butterball/ConAgra Foods
with
Edelman

25th Anniversary of the Butterball Turkey Talk-Line
MEDIA RELATIONS – Consumer Products - Food & Beverage
Nestle Crunch
with
Manning, Selvage and Lee

Reinvigorating the 7th Annual Nestle Crunch Hot Shots Contest
MEDIA RELATIONS – Consumer Products - Food & Beverage
The Almond Board of California
with
Porter Novelli

Almonds: Grab a Handful Today


MEDIA RELATIONS – Consumer Products - Non-Packaged Goods
Masterbrand Cabinets, Inc.
with
Carmichael Lynch Spong

Creating Cabinetry Buzz
MEDIA RELATIONS – Consumer Products - Non-Packaged Goods
Select Comfort
with
Carmichael Lynch Spong

Waking Up the Media with Select Comfort
MEDIA RELATIONS – Consumer Products - Other (categories not elsewhere defined)
Best Buy
with
MS & L

Usher Truth Tour DVD Premieres in Style
MEDIA RELATIONS – Consumer Services – Travel & Tourism
Las Vegas Conventional Visitors Authority
with
Las Vegas Centennial Commission and R&R Partners

The Las Vegas Centennial Birthday Week Celebration
MEDIA RELATIONS – Consumer Services – Travel & Tourism
Radisson Hotels & Resorts and Select Comfort
with
Carmichael Lynch Spong

Resting Easy with Radisson and Select Comfort
MEDIA RELATIONS – Consumer Services - Health Care Services
Eli Lilly and Company
with
Chamberlain Communications Group

Support Partners -- Building Networks of Support to Overcome Depression
MEDIA RELATIONS – Consumer Services - Health Care Services
Children's Healthcare of Atlanta

The Baby Noor Campaign
MEDIA RELATIONS – Consumer Services - Health Care Services
Children's National Medical Center

Separating Conjoined Twins: One Hospital’s Story
MEDIA RELATIONS – Consumer Services - Technology
Echostar Communications Corp. and Dish Network Satellite TV Service

The Dish City Makeover: How Clark, Texas became Dish, Texas
MEDIA RELATIONS – Consumer Services - Financial Services
Ameritrade Holding Corp.

TD Waterhouse Acquisition Announcement
MEDIA RELATIONS – Consumer Services - Other (categories not elsewhere defined)
Atlantic Station
with
Edelman

Atlantic Station Community for Live, Work and Play
MEDIA RELATIONS – Business to Business - Products
Dixie Foodservice
with
Brand Resources Group

2005 Media Campaign
MEDIA RELATIONS – Business to Business - Products
Oversight Systems
with
Arketi Group

Establishing Thought Leadership...Inside Executive Issues
MEDIA RELATIONS – Associations/Nonprofit Organizations
Georgia Tech Research Institute
with
Office of Naval Research and Georgia Tech
Research News and Publications Office

Unveiling the ULTRA Armored Patrol
MEDIA RELATIONS – Associations/Nonprofit Organizations
American Academy of Dermatology

2005 Melanoma Monday: Motivating the Public to be Sun Smart
MEDIA RELATIONS – Associations/Nonprofit Organizations
Minnesota Hospital Association
with
Weber Shandwick

First Do No Harm
MEDIA RELATIONS – Government
Transportation Security Administration

Deployment of Explosive Detection Canine Teams to Mass Transit
MEDIA RELATIONS – Government
Minneapolis MOSAIC
with
Padilla Speer Beardsley, Inc.

2005 Minneapolis MOSAIC: A World Tour. Without the Jet Lag



MEDIA RELATIONS – Government  
Stand/Ohio Tobacco Use Prevention & Control Foundation
with
Northlich Inc, Golin/Harris and Miller Public Relations

Stand 53K : Anti-Tobacco Teams Unite Support for Clean Indoor Air
NEWSLETTERS - Fewer than 17 pages
Nestle Purina
with
Exponent Public Relations

The Glossy, Double-Folded Sales Rep
NEWSLETTERS - Fewer than 17 pages
Worthington Industries
with
Fahlgren Mortine Public Relations

Worthington Industries News
MAGAZINES - Internal Audiences Primarily
GuideOne Insurance

"Momentum" Magazine
MAGAZINES - Internal Audiences Primarily
Novartis Pharmaceutical Corp.
with
Ruder Finn

Pharma Business Review: Connecting And Educating Global Work Force
MAGAZINES - External Audiences Primarily
Engineering and the Sciences at the University of California, Santa Barbara
with
bbg/c

Convergence
BROCHURES - Fewer than 17 pages
Pita Communications LLC

What's it Going to Take? Brochure
BROCHURES - Fewer than 17 pages
American Plastics Council
with
Edelman

Love Your Leftovers Brochure
BROCHURES - 17 pages or more
California Department of Health Services, Cancer Prevention Nutrition Section
with
Hill & Knowlton

Harvest of the Month: Growing Healthy Students
PUBLICATIONS - Single Issue Newsletters/Booklets/ Calendars
Pittsburgh Paints
with
 Burson-Marsteller and MediaVox

The Voice of Color Launch - Dealer Marketing Kit
PUBLICATIONS - Single Issue Newsletters/Booklets/ Calendars
The Allstate Foundation - Allstate Insurance Company

Chronic: A Report on the State of Teen Driving 2005
PUBLICATIONS - Single Issue Newsletters/Booklets/ Calendars
Miami University
with
Snavely Associates. Ltd.

The Miami University Campaign for Love and Honor Campaign Case Statement
PUBLICATIONS - Books
Brasfield & Gorrie
with
Arketi Group

An Aquarium for Georgia
PRESS KITS/MEDIA KITS - Products
Homestat Farms
with
Fahlgren Mortine Public Relations

Maypo Media Mailer
PRESS KITS/MEDIA KITS - Events/Commemorations/Other
General Motors

General Motors: Chicago for Everyone
PRESS KITS/MEDIA KITS Events/Commemorations/Other
Twinnings of London
with
Ruder Finn

Twinnings 300th Anniversary Tea Bag
PRESS KITS/MEDIA KITS -  Events/Commemorations/Other
United States Australian Football League
with
Core Creative, Inc.

Get Cultured. Australian Football.
Campaign for the 9th Annual United States Australian Football League National Championships
DIRECT MAIL/DIRECT RESPONSE-
Procter & Gamble’s Tide Brand - Tide Coldwater
with
Fleishman Hillard

Tide Coldwater: Chill Out
DIRECT MAIL/DIRECT RESPONSE
Clearwire Wireless Broadband
with
St. John & Partners

Clearwire Wireless Broadband Rocket Launch Invitation
SATELLITE MEDIA TOURS
Holiday Inn Express
with
GCI Group

Holiday Inn Express Simply Smart Shower Program Satellite Media Tour
INTERNAL VIDEO PROGRAMS - Corporate/Organization News
YMCA of the USA
with
Diane DeRe Productions and Crews Control

Tsunami 2004 - YMCA's Respond
INTERNAL VIDEO PROGRAMS Corporate/Organization Feature
UPM North America
with
2 X 4 Communications

'The Donald' Ttakes on the BHAG
INTERNAL VIDEO PROGRAMS Corporate/Organization Feature
Thomson Legal and Regulatory

TLR-TV:"Global Justice: War Crimes, International Courts and Westlaw"
INTERNAL VIDEO PROGRAMS - Corporate/Organization Feature
Raytheon

AED/CPR Safety
EXTERNAL VIDEO PROGRAMS - 
University of Florida
with
Fletcher Martin Agency

"The Undergraduate"
EXTERNAL VIDEO PROGRAMS-
Farmers Insurance

"Freedom's Song"
TELEVISION PSAs
National Foundation for Infectious Diseases
with
Cooney/Waters Group

Power of 10
TELEVISION PSAs
Alliance to Save Energy
with
Ogilvy PR

Super Powers
RADIO PSAs
The National Meningitis Association (NMA)
with
Cooney/Waters Group

Parents Against Meningitis: What Happened Shouldn’t Happen
AUDIO PROGRAMS
AARP
with
News Generation, Inc.

"The Power to Make Things Better for Those 50 and Older in the U.S."
AUDIO PROGRAMS
Virginia Community College System
with
Rainmaker Productions and Virginia Association of Broadcasters

Choose a Virginia Community College-- for all the right reasons
SPEECHES
Missouri Department of Transportation

2006 State of Transportation Address
SPEECHES 
The Allstate Corporation

"Fixing the Way America Deals with Catastrophe"
SPEECHES
Dominion

"Everything I needed to know about business ethics I learned from my parents, my boss and Arthur Ashe"

Thomas N. Chewning, Executive Vice President and Chief Financial Officer, Dominion
March 22, 2005 McIntire School of Commerce, University of Virginia
FEATURE STORIES
Cargill Safelane
with
Carmichael Lynch Spong

Making Bridges Safer: Article Paves Way for New Anti-Icing Technology
FEATURE STORIES
Geller DeVellis, Inc.
with
Bishoff Communications LLC

Keeping in Context with the Community
EDITORIALS/OP-ED COLUMNS
Ketchum

Reaching Out to Today's Multi-Minding Woman
EDITORIALS/OP-ED COLUMNS
Triwest Healthcare Alliance

Honoring Heroes
EDITORIALS/OP-ED COLUMNS
Peppercom, Inc.

What keeps CMO's Up at Night?
EDITORIALS/OP-ED COLUMNS
U.S. Army Chemical Materials Agency
with
URS Coleman

U.S. Army Chemical Materials Agency: Programmatic Op-Ed Series
ADVERTORIAL
Housing Virginia
with
CRT/tanaka

Housing Virginia Pilot Campaign
ADVERTORIAL
National Heart, Lung, and Blood Institute
with
Ogilvy PR Worldwide

The Heart Truth: Newsweek Heart Health
RESEARCH/ EVALUATION
Minnesota Hospital Association
with
Weber Shandwick

First Do No Harm
RESEARCH/ EVALUATION
SAP
with
Burson-Marsteller w and The Economist Intelligence Unit

Business 2010: Embracing the Challenge of Change
CREATIVE TACTICS
General Motors (GM)
with
Dome HK

General Motors: Chicago for Everyone
CREATIVE TACTICS
National Heart, Lung, and Blood Institute
with
Ogilvy PR

The Heart Truth: First Ladies Red Dress Collection
CREATIVE TACTICS
Showtime Networks, Inc.

Earlybird Mailings
WEBSITES - External
Old Navy
with
Burson-Marsteller and Marsteller

Flipahead.com
WEBSITES - External
St. Louis Regional Chamber & Growth Association
with
Fleishman-Hillard Inc.

Selling St. Louis on the Web: www.gotostlouis.org
WEBSITES - Internal/Intranets
Afilias Limited

Afilias Creates Harmony with Concert
MULTI-MEDIA COMMUNICATIONS - Press Kit/Media Kit
Shedd Aquarium
with
Public Communications Inc.

Shedd Celebrates 75
MULTI-MEDIA COMMUNICATIONS - Newsletters
University of Miami Alumni Association

@Miami - A Monthly News Service for University of Miami Alumni and Friends
MULTI-MEDIA COMMUNICATION - Newsletters
The Marianists, Province of the United States
with

Family Online
MULTI-MEDIA COMMUNICATIONS - Editorial/Direct Mail
PowerBar
with
The Robins Groupand Todd Street Productions

Knowledge is Power: Sports Nutrition Tools for the Performance Edge
PODCASTS
Whirlpool Brand
with
Zeno Group

Whirlpool American Family Podcasts
BLOGS
High Point Regional Health System
with
The King's English

Patient Blog Program
BLOGS - 
Avent America
with
Edelman

Avent Sisterhood Six Blog: Connecting Moms Across the Miles