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2015 Bronze Anvil Awards

2007 Bronze Anvil Award Winners

MEDIA RELATIONS – Consumer Products - Health Care
Merck/Schering-Plough Pharmaceuticals
Porter Novelli
Strike Out High Cholesterol

MEDIA RELATIONS – Consumer Products - Technology
Nintendo of America
GolinHarris Los Angeles
Nintendo Turns Grandparents Into Gamers

MEDIA RELATIONS – Consumer Products - Food & Beverage
Heinz U.S. Consumer Products
Jack Horner Communications Inc.
Heinz Ketchup Personalized Labels

MEDIA RELATIONS – Consumer Products - Packaged Goods
Procter & Gamble
Manning Selvage & Lee
Charmin Restrooms 2006

MEDIA RELATIONS – Consumer Products - Non-Packaged Goods
SPANX Inc.
Shira Miller Communications
Assets in America Campaign

MEDIA RELATIONS – Consumer Products - Other
The Gallery in Sag Harbor
WordHampton PR
Goodbye Greenspan

MEDIA RELATIONS – Consumer Services - Travel and Tourism/Hospitality
Mount Vernon
Trahan, Burden and Charles
Rediscovering Washington: The Opening of the Ford Orientation Center and Donald W. Reynold Museum & Education Center at Mount Vernon

MEDIA RELATIONS – Consumer Services - Health Care Services
Shire Pharmaceuticals
Porter Novelli
8th Annual ADHD Experts on Call 2006

MEDIA RELATIONS – Consumer Services - Technology
Best Buy
Manning Selvage & Lee
"Wrap Up the WOW!" Holiday PR Campaign 

MEDIA RELATIONS – Consumer Services - Financial Services
USAA
BlueCurrent Public Relations
High School Confidential - An Inside Look at Teens and Money

MEDIA RELATIONS – Consumer Services - Other
EchoStar Communications Corporation's DISH Network
The Woo Agency, DWJ Television
DISH Network's Search for the Ultimate Football Fan

MEDIA RELATIONS – Business to Business - Professional and/or Financial Services
St. Louis Regional Chamber and Growth Association
Fleishman-Hillard, Inc.
From Rust Red to Investment Green ... Repositioning the St. Louis Brand

MEDIA RELATIONS – Business to Business - Products
VeriChip Corporation
DCI Group, LLC
"VeriChip Saves Lives" Media Relations Campaign

MEDIA RELATIONS – Business to Business - Other
NXP Semiconductors
Text 100
Holding Out for a Hero - NXP Revs Up the Semiconductor Industry

MEDIA RELATIONS – Associations/Nonprofit Organizations
Minneapolis Downtown Council
Padilla Speer Beardsley Inc.
2005 TCF Holidazzle Parades

MEDIA RELATIONS – Government
Ohio Division of Travel & Tourism
Fahlgren Mortine Public Relations
Ohio...So Much to Discover - Strategic Media Relations Program

FEATURE STORIES
St. Jude Children's Research Hospital
Amazing Grace

EDITORIALS/OP-ED COLUMNS
Nintendo of America
GolinHarris Los Angeles
Nintendo Reaches the Mass Market 
2007 Bronze Anvil Award Winners

PODCASTS
Associated Production Music
Schwartzman & Associates, Inc.
Film & TV Music Podcast

BLOGS
Greater Philadelphia Tourism Marketing Corporation (GPTMC)
Philly’s New Insider Blog: uwishunu.com

WEBSITES - External
Yahoo!
Outcast Communications
Yahoo! Time Capsule

MULTI-MEDIA COMMUNICATIONS
- Press Kit/Media Kit (electronic version only)
Shedd Aquarium
Public Communications Inc.
Shedd Launches Special Exhibit, Lizards

MULTI-MEDIA COMMUNICATIONS - Newsletters
DHL Express International Americas
Newlink Communications Group
DHL e-Xpress Radio News Podcast

MULTI-MEDIA COMMUNICATIONS - Annual Reports
Constellation Energy
Mike Klodnicki & Associates, Leap Communications
We Turn It On -- Constellation Energy 2005 Annual Report

CREATIVE TACTICS
Boeing Commercial Airplanes 787 Program
The Production Network (TPN)
787 Global Road Show

PRESS CONFERENCES
Martek Biosciences
Carmichael Lynch Spong
Yes, You Can Eat More Fat When You Are Pregnant!

PRESS KITS/MEDIA KITS - Products
Minnesota State Lottery
Exponent Public Relations
News Release(d) Through The Power Of Scratch

PRESS KITS/MEDIA KITS - Services
Heinz U.S. Consumer Products
Jack Horner Communications Inc.
Heinz Ketchup Personalized Labels

PRESS KITS/MEDIA KITS - Events/Commemorations/Other
Kraft Foods, Inc.
Weber Shandwick
Planters 100th Anniversary

VIDEO NEWS RELEASES
Columbus Children's Hospital
MediaSource
Columbus Children's Hospital - Domino Heart Transplant

B-ROLL
Sony
The Hoffman Agency
Delivering Explosive Results for the Latest in Anti-terror Technology

SATELLITE MEDIA TOURS -
Susan G. Komen for the Cure
Weber Shandwick
25th Anniversary Brand Launch SMT

TELEVISION PSAs
The National Inhalant Prevention Coalition
MultiVu, a PR Newswire company and R&J Public Relations
MultiVu’s Public Service Announcement Educates Public on Abuse of Inhalants by Children Ages 12-17

RADIO PSAs
Homeownership Preservation Foundation
Exponent Public Relations
Raising the Foreclosure Flag for Homeowners

PRINT PSAs
Atlanta Mayor's Task Force
Edelman, Atlanta Women in Film, Soloflight Design
"Dear John" Campaign Against the Commercial Sexual Exploitation of Children

INTERNAL VIDEO PROGRAMS - Corporate/Organization News
Freddie Mac
EFX Media and McKinley Marketing Partners
FreddieTV: A New Communications Channel

INTERNAL VIDEO PROGRAMS - Corporate/Organization Feature
St. Agustine Marching 100 High School Band
The Coca-Cola Company, Craig Miller Productions, Inc..
"Marching 100, A Band Reborn"

EXTERNAL VIDEO PROGRAMS
The World Economic Forum
The Coca-Cola Company, Mountain View Group
The World We Leave

AUDIO PROGRAMS
Baptist Health South Florida
"Salud, Vida y Comunidad" (Health, Life and Community

NEWSLETTERS - Fewer than 17 pages
Dallas Area Rapid Transit
Inmotion

NEWSLETTERS - Fewer than 17 pages
The Health Museum
Herring Design
Muse News

NEWSLETTERS - 17 Pages or more
AutoTrader.com
AutoTrader.com @Home: For Employees, By Employees

BROCHURES - Fewer than 17 pages
San Diego Zoo/Zoological Society of San Diego
Miraclebrand Design
All About Elephants...and More! 2006 brochure

BROCHURES - 17 pages or more
National Marrow Donor Program
Weber Shandwick
Forward: Living Life After Transplant

MAGAZINES - Internal Audiences Primarily
Unum
ONE Magazine

MAGAZINES - External Audiences Primarily
The Penn Stater Magazine
The Penn Stater magazine: May/June, July/August, September/October 2006 issues

PUBLICATIONS - Single Issue Newsletters/Booklets/ Calendars
Papa John's Pizza
Fleishman-Hillard, Inc.
Papa John's Operator"Go Deep" Armchair Quarterback Challenge Playbook

PUBLICATIONS - Books
Aetna
Ketchum
Navigating Your Health Benefits For Dummies by Plan for Your Health

ANNUAL REPORTS - Companies (More than $500 Million)
Tellabs
Herring Design
Tellabs: Where the growth is.

ANNUAL REPORTS - Non-Profit Organizations
The 2006 Annual Report of the Carnegie Mellon Software Engineering Institute.
Intellectual Capital: Shaping the Future of Software Engineering

DIRECT MAIL/DIRECT RESPONSE
Fireman's Fund Insurance Company
Ketchum
"Into the Fire" - Movie Experience Delivered to Agents' Doorstep

SPEECHES
Novelis Inc.
Fleishman Hillard International Communications
The Novelis Fusion Announcement: "Breaking the Barriers: Unlocking New Possibilities for Aluminum"

ADVERTORIAL
TRANE
Carmichael Lynch Spong
The TRANE CleanEffects Advertorial: Wrapping Pop Culture with Cleaner Air in the Waiting Room

RESEARCH/ EVALUATION
Altana Pharma
Ketchum
Global Asthma Physician and Patient (GAPP) Survey

2007 Bronze Anvil Awards of Commendation

MEDIA RELATIONS – Consumer Products - Technology
Lutron
Carmichael Lynch Spong
Lighting Up the Media's Interest - in Lighting

MEDIA RELATIONS – Consumer Products - Technology
Rosetta Stone
Carmichael Lynch Spong
Speaking the Media's Language with Rosetta Stone

MEDIA RELATIONS – Consumer Products - Technology
LIFESKOOL
Cataldi PR
Lifeskool's "Most Outrageous Bird" Contest

MEDIA RELATIONS – Consumer Products - Food & Beverage
Ocean Spray
Weber Shandwick
Bogs Across America

MEDIA RELATIONS – Consumer Products - Food & Beverage
Frito-Lay
Ketchum
Doritos Crashes the Super Bowl: Putting Consumers on Stage and In Control

MEDIA RELATIONS – Consumer Products - Food & Beverage
National Cattlemen's Beef Association
Edelman
The Beef You Love is Good for You To Utilizing The Healthy Beef Cookbook to Dispel Misperceptions about America's Favorite Protein

MEDIA RELATIONS – Consumer Products - Packaged Goods
I Can't Believe It's Not Butter! and Unilever
M Booth & Associates
I Can't Believe It's Not Butter!-Crowning the New King of Romance

MEDIA RELATIONS – Consumer Products - Packaged Goods
Hasbro, Inc.
Hunter Public Relations
America Has Voted! The Launch of Monopoly: Here & Now Edition

MEDIA RELATIONS – Consumer Products - Other
Staples
Weber Shandwick
The 2006 Staples Geared 4 School Campaign 

MEDIA RELATIONS – Consumer Services - Travel and Tourism/Hospitality
Hyatt Hotels & Resorts
Ketchum
"Wake Up With Christie Brinkley"

MEDIA RELATIONS – Consumer Services - Travel and Tourism/Hospitality
SuperClubs
Spring-O'Brien
Passport Included

MEDIA RELATIONS – Consumer Services - Health Care Services
Vision Council of America
GYMR Public Relations
An Eye Doctor Can See Things You Can't

MEDIA RELATIONS – Consumer Services - Technology
ThinkFree
The Hoffman Agency
Establishing Thought Leadership in an Emerging Market

MEDIA RELATIONS – Consumer Services - Financial Services
Fireman's Fund Insurance Company
Ketchum
Sparkling Coverage for "Into the Fire"

MEDIA RELATIONS – Consumer Services - Other
IDEXX Laboratories
Exponent Public Relations
Dogs Have More Reasons Than Ever to Be Ticked Off

MEDIA RELATIONS – Business to Business - Professional and/or Financial Services
Deluxe Financial Services
Weber Shandwick
Deluxe Financial Services: Responding to Change

MEDIA RELATIONS – Business to Business - Professional and/or Financial Services
Deloitte & Touche USA LLP
Hill & Knowlton
Unwrapping the ROI: Deloitte's 21st Annual Holiday Survey

MEDIA RELATIONS – Business to Business - Products
PerkinElmer, Inc.
Euro RSCG Magnet
Creating an Environment for Enhanced Trade P.R.

MEDIA RELATIONS – Business to Business - Products
American Express Business Travel
Sloane & Company
American Express Business Travel With Sloane & Company - The Launch of the American Express Intelligent Online Marketplace

MEDIA RELATIONS – Business to Business - Other
M Ship Co.
Cook & Schmid
Waveless Wake Makes Media Waves

MEDIA RELATIONS – Associations/Nonprofit Organizations
Conducted by the Ad Council on behalf of AABB, America's Blood Centers and American Red Cross
The Advertising Council Corporate Communications, Home Front Communications, Ken Sunshine Consultants
Blood Donation Launch of "Red Defender"

MEDIA RELATIONS – Associations/Nonprofit Organizations
Grain Foods Foundation
Mullen
America's Healthy Sandwich Showdown

MEDIA RELATIONS – Associations/Nonprofit Organizations
PeaceJam
JohnstonWells Public Relations and the University of Denver
Change Starts Here- Celebrating PeaceJam's 10th Anniversary with 10 Nobel Peace Prize Laureates

MEDIA RELATIONS – Government
Puerto Rico Tourism Company
Edelman
Puerto Rico's "No Passport Required" Campaign

MEDIA RELATIONS – Government
U.S. Army
Weber Shandwick and McCann Worldgroup Axis, Carol H. Williams Agency
Telling a "Strong" Story: Army Communicates its New Brand to the Media


FEATURE STORIES
Pitney Bowes
Ogilvy Public Relations Worldwide
Pitney Bowes - Launching the Mailstream

FEATURE STORIES
Rockwell Automation
Padilla Speer Beardsley
We All Scream For RFID on Ice Cream

EDITORIALS/OP-ED COLUMNS
Scottsdale Convention & Visitors Bureau
National Tourism Week Letter to Editor Campaign

PODCASTS
Greater Philadelphia Tourism Marketing Corporation (GPTMC)
SoundAboutPhilly- Podcast Tours

BLOGS
Kevin Dugan and Richard Laermer
 RLM Public Relations
The PR Industry Learns, Laughs with The Bad Pitch Blog

WEBSITES - External
FedEx Corp.
Ketchum, Stromberg Consulting
FedEx Corp. Acquires Watkins Motor Lines: Communications "Keep on Truckin'" with Interactive Web site

WEBSITES - External
Johnson & Johnson
Ruder Finn, Inc.
Johnson & Johnson and RF Interactive Care for Caregivers

WEBSITES - External
LIFESKOOL
Cataldi PR
LIFESKOOL'S "Most Outrageous Bird" Contest

MULTI-MEDIA COMMUNICATIONS - Newsletters
Monster Worldwide
Weber Shandwick
The Latest in the Jobs World...from the Monster Workplace Wire.

MULTI-MEDIA COMMUNICATIONS - Annual Reports
Columbus Blue Jackets Foundation
Fahlgren Mortine Public Relations
Sticking With The Community Take Center Ice

MULTI-MEDIA COMMUNICATIONS - Annual Reports
San Diego Convention Center Corporation
San Diego Convention Center Corporation 2007 Annual Report

CREATIVE TACTICS
Unilever
Edelman
AXE Gamekillers Corner MySpace

CREATIVE TACTICS
Dominion
Siegel+Gale
Larry

CREATIVE TACTICS
Gainesville Regional Utilities (GRU)
GRU and The Cultural Arts Coalition Compact Fluorescent Lighting Program

PRESS CONFERENCES
TRANE
Carmichael Lynch Spong
The TRANE Discovery Museum: Introducing TRANE CleanEffects to the Media

PRESS KITS/MEDIA KITS - Products
Starz Entertainment
"Buy the Ticket, Take the Ride: Hunter S. Thompson on Film" Press Kit

PRESS KITS/MEDIA KITS - Products
Hasbro, Inc.
Hunter Public Relations
America Has Voted! The Launch of Monopoly: Here & Now Edition

PRESS KITS/MEDIA KITS - Services
AllianceBernstein Investments
Tiller, LLC
Higher Education: Telling the College Savings Story

PRESS KITS/MEDIA KITS - Events/Commemorations/Other
American Standard Heating & Air Conditioning
Carmichael Lynch Spong
Stirring Up Dust and Results With American Standard Heating & Air Conditioning's Dust Bunny Challenge

VIDEO NEWS RELEASES
The Ohio State University Medical Center
MediaSource
The Ohio State University Medical Center - Vocal Injuries

B-ROLL
Johnsonville Sausage
Ogilvy Public Relations
Johnsonville Brat Days and Brat-eating World Championship

SATELLITE MEDIA TOURS
Hasbro Games
Carmichael Lynch Spong
From Geek to Chic: Creating Rubik's Cube Mania Over the Air Waves

SATELLITE MEDIA TOURS
Best Buy
Manning Selvage & Lee
"Wrap Up the WOW!" Holiday PR Campaign

RADIO PSAs
Project EverGreen
Swanson Russell Associates
Project EverGreen Radio PSAs

RADIO PSAs
Office of the Comptroller of the Currency
EFX Media
Contact Your Lender

PRINT PSAs
National Foundation for Transplants
Chandler Ehrlich
Heartfelt

INTERNAL VIDEO PROGRAMS - Corporate/Organization Feature
Evangelical Presbyterian Church
Running Pony Productions
Lives in the Hands of Strangers

INTERNAL VIDEO PROGRAMS - Corporate/Organization Feature
The Coca-Cola Company and system audiences
Mountain View Group
Water Is Life

INTERNAL VIDEO PROGRAMS - Corporate/Organization Feature
University of Denver
Chancellor's Inauguration Video

EXTERNAL VIDEO PROGRAMS
National Marrow Donor Program
Weber Shandwick
Forward: Living Life After Transplant

EXTERNAL VIDEO PROGRAMS
Fireman’s Fund Insurance Company
Ketchum
“Into the Fire”

AUDIO PROGRAMS
Allstate Insurance Company, Midwest Region
Tested Tips for Increasing Your AF Sales

AUDIO PROGRAMS
Allstate Insurance Company, Midwest Region
Profitable Auto Line Growth:  Your Choice Auto Agent Best Practices

NEWSLETTERS - Fewer than 17 pages
Toyota Motor Sales U.S.A., Inc
Driver's Seat:Toyota's Employee Newsletter

NEWSLETTERS - Fewer than 17 pages
PACE (Pacific Asian Consortium in Employment)
Strategy Workshop Inc.
PACE News!

NEWSLETTERS - Fewer than 17 pages
Boyd Gaming Corporation
Boyd Buzz Newsletter

BROCHURES - Fewer than 17 pages
Humboldt State University
Eight things to know about Humboldt State

BROCHURES - Fewer than 17 pages
Longwood University
CRT/tanaka
Discover the Power in You: College Fair Tabletop Brochures

BROCHURES - 17 pages or more
General Dynamics Corporation
General Dynamics & Sammy Teach Kids about Defense & Aerospace Engineering

BROCHURES - 17 pages or more
American Standard Bath & Kitchen
Carmichael Lynch Spong
Taking A Peek Behind the Bathroom Door

BROCHURES - 17 pages or more
Novartis Pharmaceuticals Corporation
Chamberlain Healthcare Public Relations
Joe Montana's Family Playbook For Managing High Blood Pressure

MAGAZINES - Internal Audiences Primarily
CHS-Land O'Lakes
Exponent Public Relations
Cooperative Profiles: Business Consulting at Your Doorstep

MAGAZINES - External Audiences Primarily
Engineering and the Sciences at UC Santa Barbara
bbg/c
Convergence: The Magazine of Engineering and the Sciences at UC Santa Barbara

MAGAZINES - External Audiences Primarily
BASF Corporation
Padilla Speer Beardsley Inc, Winnercomm Inc. and Source Publications Inc.
TimberLines

PUBLICATIONS - Single Issue Newsletters/Booklets/ Calendars
LifeGift
Balcom Agency
Building Life: LifeGift 2006 Annual Report/2007 Calendar

PUBLICATIONS - Single Issue Newsletters/Booklets/ Calendars
HSBC - North America
Loventrice Farrow, Benefits Communications Strategist
HSBC Diversity Calendar

PUBLICATIONS - Single Issue Newsletters/Booklets/ Calendars
American Lung Association
Cooney/Waters Group
American Lung Association's "Faces of Influenza" Portrait Book

PUBLICATIONS - Books
Zoological Society of San Diego
Points of Pride: 90 Years After the Roar

ANNUAL REPORTS - Companies (More than $500 Million)
Constellation Energy
Mike Klodnicki & Associates, Leap Communications
We Turn It On -- Constellation Energy 2005 Annual Report

ANNUAL REPORTS - Non-Profit Organizations
Population Action International
Passport to Global Health

DIRECT MAIL/DIRECT RESPONSE
Schottenstein Zox & Dunn Co., LPA
SZD Website Announcement

DIRECT MAIL/DIRECT RESPONSE
Longwood University
CRT/tanaka
Discover the Power in You: Prospective Student Direct Mail Series

SPEECHES
Toyo Tire North America
Brand Resources Group
Launching High Performance: Toyo Tire North America Grand Opening Celebration Executive Speeches

SPEECHES
Missouri Department of Transportation
2007 State of Transportation Address

RESEARCH/ EVALUATION
AllianceBernstein Investments
Tiller, LLC
The College Savings Crunch: Understanding Why Johnny Can’t Afford College

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