(Banner graphic of Bronze Anvil trophy)

2015 Bronze Anvil Awards

2008 Bronze Anvil Award Winners

MEDIA RELATIONS - Consumer Products
Health Care
Pfizer Animal Health
MGH/TagTeam Global
Pfizer Animal Health Establishes Canine Obesity as a Medical Condition to Launch Slentrol

MEDIA RELATIONS - Consumer Products
Technology
Microsoft Windows Home Server
Waggener Edstrom Worldwide
There’s No Place Like Home – Microsoft Windows Home Server Consumer Media Event

MEDIA RELATIONS - Consumer Products
Food & Beverage
Sara Lee Fresh Bakery
O'Malley Hansen Communications
Sara Lee Delivers the Whole Truth on Whole Grain

MEDIA RELATIONS - Consumer Products
Packaged Goods
K-Y
Ogilvy Public Relations Worldwide
K-Y Brand: An Intriguing Product Launch

MEDIA RELATIONS - Consumer Products
Non-Packaged Goods
The Riders® Brand
French/West/Vaughan
Riders: A Media Tea Party for Dolls of All Sizes

MEDIA RELATIONS - Consumer Products
Other
American Suzuki Motor Corp.
Paine PR
American Suzuki Adds a Dose of Tinsel Town to 2007 North American International Auto Show

MEDIA RELATIONS - Consumer Services
Travel and Tourism/Hospitality
Four Point by Sheraton
SS+K
CBO: Search for a Brand Ambassador

MEDIA RELATIONS - Consumer Services
Health Care Services
Cincinnati Children's Hospital Medical Center
Porter Novelli
Weight Management Initiatives

MEDIA RELATIONS - Consumer Services
Technology
Papa John's
Fleishman-Hillard Inc.
Papa, What's Next? Text! Papa John's Pizza First with Text Ordering Option

MEDIA RELATIONS - Consumer Services
Financial Services
Umpqua Bank
Lane Marketing Communications
The Lemonaire

MEDIA RELATIONS - Consumer Services
Other
Roto-Rooter
Ketchum
Pimped-out John

MEDIA RELATIONS - Business to Business
Professional and/or Financial Services
Deloitte LLP
MWW Group
Driving Deloitte's Business Through Executive Thought Leadership

MEDIA RELATIONS - Business to Business
Products
Transition Optical, Inc.
Euro RSCG Worldwide PR
Defining Healthy Sight

MEDIA RELATIONS - Business to Business
Other
Symantec
Connect Public Relations
Symantec Serves Up Spam Intelligence


MEDIA RELATIONS - Associations/Nonprofit Organizations
The American College of Surgeons
Weber Shandwick
Creating a Climate of Influence

MEDIA RELATIONS - Government
Ohio Division of Travel and Tourism
Fahlgren Mortine Public Relations
Ohio...So Much to Discover - Strategic Media Relations Program

FEATURE STORIES
Shell Oil Products, U.S.
Edelman Public Relations
Can Cheap Gas Crimp Your Ride?

EDITORIALS/OP-ED COLUMNS
Natural Resources Defense Council (NRDC)
Seigenthaler Public Relations, Inc.
Heavy Water: Stopping Invasive Species

PODCASTS
Oklahoma City National Memorial & Museum
Oklahoma City National Memorial & Museum - Outdoor Walking Tour Podcast

VODCASTS
Greater Philadelphia Tourism Marketing Corporation
Illadates Vodcast Series on uwishunu

WEBSITES
External
Brita
Edelman Public Relations Worldwide
Better Water. Less Waste.

WEBSITES
Internal/Intranets
The Coca-Cola Company Kathryn Benda, Adam Brown, Diana Martin, Ann Moore
Sagepath
@KO Worldwide Intranet

WEBSITES
Online Media Room
Sony Pictures Entertainment
Media Max Online
EPK.TV - Electronic Press kit distribution online

WEBCASTS
Pizza Hut
Zeno Group
America's Biggest Bedtime Story Presented by BOOK IT!

MULTI-MEDIA COMMUNICATIONS
Press Kit/Media Kit (electronic version only)
Johnson Controls
CKPR
Johnson Controls Energy Efficiency Indicator Online Media Kit

BLOGS
Eastman Kodak Company
Kodak's Corporate Blog: A Thousand Words

BLOGGER CAMPAIGN
Kraft Foods
Edelman
Kraft Singles Slices into Digital Media

WORD-OF-MOUTH
General Word-of-Mouth Marketing Program
General Motors
Weber Shandwick
GM and Weber Shandwick for IGotShotgun

WORD-OF-MOUTH
Viral Marketing Program
U.S. Department of Defense
Susan Davis International
Giving Thanks Text Messaging Campaign

WORD-OF-MOUTH
Street Marketing Program
Charles Schwab & Co.
Edelman
The Biggest Thing in Checking since Checks

CREATIVE TACTICS
AirTran Airways
CKPR
AirTran Airways Gets Chicagoans to FlaminGO to Florida


PRESS CONFERENCES
American Kennel Club
AKC Registration Statistics

PRESS KITS/MEDIA KITS
Products
Patak's Foods USA
Weber Shandwick
Patak's Tiffinrun Lunchkit

PRESS KITS/MEDIA KITS
Services
Ocean City, Md., Department of Tourism
MGH
Ocean City, Md. Trend Kit: Big Coverage, Small Budget

PRESS KITS/MEDIA KITS
Events/Commemorations/Other
Premier Mounts
Risdall McKinney Public Relations
I Love 1977: Premier Mounts Commemorative Kit Sets the Stage for Future Media Relations

VIDEO NEWS RELEASES
CIGNA HealthCare and HopeLab
MediaLink Worldwide, Inc.
Breakthrough Video Game for Teens Helps Save Lives

B-ROLL
The Goodyear Tire & Rubber Co.
Coyne Public Relations
Goodyear 'Get there' World's Longest Shot

SATELLITE MEDIA TOURS
Red Lobster
GCI/Atlanta
Red Lobster Converts Americans to Fresh Fish on July 4th

TELEVISION PSAs
American Kennel Club
2007 AKC Public Service Announcement Campaign

RADIO PSAs
Rubber Manufacturers Association
Lyons Public Relations, LLC
Be Tire Smart PSAs

PRINT PSAs
Lee Jeans; Entertainment Industry Foundation
Barkley
Lee National Denim Day Print PSA

INTERNAL VIDEO PROGRAMS
Corporate/Organization News
Fort Worth Independent School District
Straight to the Classroom

INTERNAL VIDEO PROGRAMS
Corporate/Organization Feature
Children's Healthcare of Atlanta
The Haystack Group
There's No Place Like Children's

EXTERNAL VIDEO PROGRAMS
Transitions Optical, Inc.
Euro RSCG Worldwide PR
Healthy Sight for Life - Transitions Healthy Sight for Life Fund Video

AUDIO PROGRAMS
The Weather Channel
With News Generation, Inc.
The Weather Channel with News Generation "Preparedness on the Airwaves: Using Radio for Weather Preparedness, Awareness and Safety"

NEWSLETTERS
17 Pages or more
AAA Southern New England
AAA Horizons – April 2007

BROCHURES
Fewer than 17 pages
Waste Management
Edelman
Think Green petal brochure

BROCHURES
17 Pages or more
Dominion
Dominion Resources
Everyday Heroes


MAGAZINES
Internal Audiences Primarily
Credit Suisse
Process
one

MAGAZINES
External Audiences Primarily
Sunrise Senior Living
Haymarket Media
Sunrise: For You and Your Loved One

PUBLICATIONS
Single Issue Newsletters/Booklets/ Calendars
Mountain Area Safety Taskforce
Cook & Schmid
MAST 2008 Calendar

PUBLICATIONS
Books
Bayer Schering Pharma
Ogilvy Public Relations Worldwide
The Image Of MS (Multiple Sclerosis) Art Book

ANNUAL REPORTS
Companies (Up to $500 Million)
Georgia Ports Authority
FY2006 GPA Annual Report: Redefining the Pace of Trade

ANNUAL REPORTS
Companies (More than $500 Million)
Entergy Corporation
Assets for a New Day

ANNUAL REPORTS
Non-Profit Organizations
Population Action International
None
Population Action International's 2008 Report Global Passport Series

SPEECHES
The College of Computing at Georgia Tech
GCI/Atlanta
Murder, Starvation & Catastrophe: What Eric the Red Can Teach Us About 21st Century Innovation

ADVERTORIAL
Direct Selling Association
Advertorial on Direct Selling in O, The Oprah Magazine

RESEARCH/ EVALUATION
Johnson Controls
CKPR
Johnson Controls Energy Efficiency Indicator

2008 Bronze Anvil Awards of Commendation

MEDIA RELATIONS - Consumer Products
Health Care
Bayer HealthCare Pharmaceuticals Inc.
Ogilvy Public Relations Worldwide
YAZ: "Keep the Balance" PMS/PMDD Approval & Launch

MEDIA RELATIONS - Consumer Products
Technology
Mattel, Inc.
Ketchum Los Angeles
From Paper Dolls to Virtual Malls:  Barbie Girls Revolutionizes the Way Girls Play

MEDIA RELATIONS - Consumer Products
Food & Beverage
Red Robin Gourmet Burgers, Inc.
Linhart Public Relations
Growing the Red Robin Brand with a Media-Friendly Kid-Focused Cooking Contest

MEDIA RELATIONS - Consumer Products
Food & Beverage
Silk Soymilk
Ketchum
Silk Soymilk Green Caps for Green Energy

MEDIA RELATIONS - Consumer Products
Packaged Goods
The Clorox Company
Ketchum
Mirror, Mirror on the Wall: Who's The Germiest of Them All? Men or Women?

MEDIA RELATIONS - Consumer Products
Packaged Goods
Unilever/AXE Shower
Edelman Public Relations Worldwide
The World's Dirtiest Film

MEDIA RELATIONS - Consumer Products
Packaged Goods
Procter & Gamble
Manning Selvage & Lee
Febreze Candles – Bringing P&G Back to its Roots


MEDIA RELATIONS - Consumer Products
Non-Packaged Goods
Maytag Brand
Carmichael Lynch Spong
The Next Maytag Repairman: Could It Be You?

MEDIA RELATIONS - Consumer Products
Non-Packaged Goods
LensCrafters
Ogilvy Public Relations Worldwide
LensCrafters Fashion Domination

MEDIA RELATIONS - Consumer Products
Other
Chemistry.com
Weber Shandwick
Come As You Are

MEDIA RELATIONS - Consumer Products
Other
Aptera Inc.
SZPR
SZPR's Aptera Electric Car

MEDIA RELATIONS - Consumer Products
Other
Michelin Travel Publications
Allison & Partners
Michelin Guides Los Angeles & Las Vegas to Three-Star Dining

MEDIA RELATIONS - Consumer Services
Travel and Tourism/Hospitality
The Palazzo Las Vegas
Fleishman-Hillard, Inc.
“INTRODUCING THE NEW HEIGHT OF LUXURY TO MEDIA –GRAND OPENING OF THE PALAZZO LAS VEGAS”

MEDIA RELATIONS - Consumer Services
Travel and Tourism/Hospitality
Hilton Hotels
Cohn & Wolfe
Hilton Harmony Tour


MEDIA RELATIONS - Consumer Services
Health Care Services
Covidien
Weber Shandwick
'Strike Out Infection' with Terry Francona, APIC and Covidien

MEDIA RELATIONS - Consumer Services
Health Care Services
Somerset Medical Center
M Booth & Associates, Inc.
“Sleep for Life: Launching a Sleep Disorders Center”

MEDIA RELATIONS - Consumer Services
Technology
Redbox Automated Retail, LLC
JSH&A Public Relations
Redbox Automated Retail

MEDIA RELATIONS - Consumer Services
Technology
OnStar Communications
Weber Shandwick and The McGinn Group
Stolen Vehicle Slowdown PR Launch

MEDIA RELATIONS - Consumer Services
Technology
Best Buy
MS&L
Approaching the Digital Broadcast Deadline: Best Buy Exits the Analog Business

MEDIA RELATIONS - Consumer Services
Financial Services
Discover Card
Robinson Lerer Montgomery
Discover Card Seasonal/Holiday Surveys

MEDIA RELATIONS - Consumer Services
Other
FLW Outdoors
Carmichael Lynch Spong
Taking Pro Angling Mainstream

MEDIA RELATIONS - Business to Business
Professional and/or Financial Services
Orkin, Inc.
Jackson Spalding
Winning the Rat Race: Trade Magazine Editors Give Orkin's Media Relations Program First Place

MEDIA RELATIONS - Business to Business
Products
Dow AgroSciences
Fleishman-Hillard
Removing Trans Fat from America's Menus

MEDIA RELATIONS - Business to Business
Products
Philips Healthcare
Manning Selvage & Lee
“Intelligent PR: Launching Philips Brilliance iCT Scanner”

MEDIA RELATIONS - Business to Business
Other
PGP Corporation
Merritt Group
PGP Corp. Educates on How to Avoid a Data Breach

MEDIA RELATIONS - Associations/Nonprofit Organizations
Consorta, Inc.
Battle of the Hospital Chefs

MEDIA RELATIONS - Associations/Nonprofit Organizations
Society for Cardiovascular Angiography and Interventions
Weber Shandwick
Seconds Count: Educating Patients & Physicians about Interventional Cardiology

MEDIA RELATIONS - Associations/Nonprofit Organizations
Goldman Environmental Prize
Allison & Partners
Spotlighting Six Heroes for the Planet

MEDIA RELATIONS - Government
Colorado Department of Public Health and Environment
GroundFloor Media, Inc.
Colorado Department of Public Health and Environment by GroundFloor Media, Inc. - What If? Colorado

EDITORIALS/OP-ED COLUMNS
NRG Energy Inc.
We're Carboholics. Make us Stop.

EDITORIALS/OP-ED COLUMNS
Roche
Fleishman-Hillard
Targeted Bylined Aritcle Reaches Corporate Audience with Pandemic Preparedness Message

WEBSITES
External
American Council on Education, Lumina Foundation for Education, Ad Council
Weber Shandwick
KnowHow2GO.org, Empowering Today's Youth

WEBSITES
External
Duke University
Edelman
“Discover Duke” Admissions Portal

WEBSITES
External
Rawlings
Fleishman-Hillard Inc.
Rawlings Gold Glove Award Golden Anniversary Campaign "The Summer of Glove"

WEBSITES
Internal/Intranets
FedEx Corporation
Ketchum and Stromberg Interactive Consulting
A Caring Conversation: Helping FedEx Employees Share the Spirit of Giving through Blogging

WEBSITES
Online Media Room
Nikon Inc
MWW Group
Nikon's Online Press Room Drives Publicity 24/7

BLOGS
Dell, Inc.
Changing Dell's Internal Culture through Conversations

BLOGS
Graco
Converseon
Graco Baby Blog

BLOGGER CAMPAIGN
Greater Philadelphia Tourism Marketing Corporation
BlogPhiladelphia

BLOGGER CAMPAIGN
Nintendo of America
GolinHarris Los Angeles
Mommy and Mii: Nintendo Builds Brand Advocacy By Expanding to New Audiences

WORD-OF-MOUTH
Street Marketing Program
Pink Taco
Full Picture, LLC
“Out of the Box” Campaign Launches Pink Taco LA

WORD-OF-MOUTH
Street Marketing Program
The Ohio Tobacco Prevention Foundation
Northlich Public Relations
Don't Believe the Myth: DEBUNKIFY Clears the Air in Ohio

CREATIVE TACTICS
Maytag Brand
Carmichael Lynch Spong
The Next Maytag Repairman: Could It Be You?

CREATIVE TACTICS
The Goodyear Tire & Rubber Co.
Coyne Public Relations
Goodyear ‘Get there’ World’s Longest Shot

PRESS CONFERENCES
American Airlines
Weber Shandwick
New York's New Gateway: American Airlines Opens New $1.3 Billion Terminal at JFK

PRESS CONFERENCES
Papa John's
Fleishman-Hillard Inc.
Papa, What's Next? Text! Papa John's Pizza First with Text Ordering Option

PRESS KITS/MEDIA KITS
Products
FLW Outdoors
Carmichael Lynch Spong
Taking Pro Angling Mainstream

PRESS KITS/MEDIA KITS
Products
ConAgra Foods/Orville Redenbacher's
Ketchum
Orville Redenbacher's Natural Product Launch

PRESS KITS/MEDIA KITS
Events/Commemorations/Other
Girls Only - The Secret Comedy of Women and A.C.E. Entertainment
Philosophy Communication
Remember Girls Only - The Memory Box Press Kit

B-ROLL
Busch Entertainment Corporation
PR Newswire
Busch Gardens Europe and MultiVu Create a B-roll Package to Introduce Griffon

B-ROLL
State Farm® Insurance Company
GolinHarris (Chicago)
Curbing Teen Driver Deaths

SATELLITE MEDIA TOURS
National Mango Board
Fleishman-Hillard, Inc.
Battle Mang An SMT of Epic Proportions

TELEVISION PSAs
Jamestown 2007
Moss Communications and Virginia Bertholet of Cause Content
Jamestown Legacies 2008

TELEVISION PSAs
Department of Defense/TRICARE Management Activity
Fleishman-Hillard International Communications
Don't Be That Guy: Alcohol Abuse Prevention Education Campaign

RADIO PSAs
Porter Novelli on behalf of the Internal Revenue Service
Iris -- Introducing the voice of reason for tax filing season

PRINT PSAs
U.S. Department of Defense
Check It: What Gets Checked, Gets Done

INTERNAL VIDEO PROGRAMS
Corporate/Organization News
General Motors Spring Hill Manufacturing
EDS Media Center
GM Spring Hill Manufacturing - Quality Starts Here

INTERNAL VIDEO PROGRAMS
Corporate/Organization Feature
Department of Labor - Job Corps
McNeely Pigott & Fox Public Relations
Job Corps new Vision DVD

EXTERNAL VIDEO PROGRAMS
Greater Houston Convention and Visitors Bureau
Zen Film
One Day in Houston

EXTERNAL VIDEO PROGRAMS
Sherwin-Williams Paint Stores Group
Carmichael Lynch Spong
Capturing a World of Color

EXTERNAL VIDEO PROGRAMS
Bayer Healthcare
Fleishman-Hillard
I Found a New Way... Patient Testimonial Video

BROCHURES
Fewer than 17 pages
Korn/Ferry International
Pauffley Limited
The Art & Science of Talent

BROCHURES
Fewer than 17 pages
Emily's Chocolates
Porter Novelli
Emily's Chocolate Lovers' Survival Guide

BROCHURES
Fewer than 17 pages
Elizabeth Glaser Pediatric AIDS Foundation
Fleishman-Hillard
Packaging the Mission of a Global AIDS Foundation for Long-Term Communications Reach

BROCHURES
17 Pages or more
American Farm Bureau Federation and State Farm Bureaus
Farm Facts

BROCHURES
17 Pages or more
Brush Engineered Materials Inc.
Seich Ruffo Graphic Design
Brush Engineered Materials Inc. Annual Report

BROCHURES
17 Pages or more
Innovation by Design
ASG Renaissance
Innovation by Design FlowZone Brochure

MAGAZINES
Internal Audiences Primarily
Chevron Corporation
ROI Communications, Inc.
Chevron Global Marketing - Hearts and Minds

MAGAZINES
External Audiences Primarily
Baylor University's Hankamer School of Business
Baylor Business Review

MAGAZINES
External Audiences Primarily
University of California, Los Angeles (UCLA)
UCLA Magazine

PUBLICATIONS
Single Issue Newsletters/Booklets/ Calendars
St. Joseph Monastery
Schnake Turnbo Frank PR
divine days:   himsical moments from the nuns of st. joseph monastery

PUBLICATIONS
Single Issue Newsletters/Booklets/ Calendars
Papa John's
Fleishman-Hillard Inc.
Official Brit's Guide to American Football by Papa John's

PUBLICATIONS
Books
Daughters of the American Revolution
American Treasure: The Enduring Spirit of the DAR

ANNUAL REPORTS
Companies (More than $500 Million)
RPM International Inc.
Roop & Co.
Spanning the Globe with RPM's Magazine-Styled Annual Report

ANNUAL REPORTS
Companies (More than $500 Million)
NRG Energy Inc.
Clear Direction: NRG 2007 Annual Report and Form 10-K

SPEECHES
Dominion
Energy Debates, Past, Present and Future: This Time Can We Be Honest With Ourselves? Thomas F. Farrell II, President & CEO, Dominion, March 20, 2007

SPEECHES
Shell Oil Company
How the U.S. Can Ensure Energy Supply for the Future

Your Anvil reflects your team's success. Order copies to recognize their participation. Click Here to Order.