Cat Greenleaf, Emmy® Award-winning journalist and host of NBC's popular “Talk Stoop with Cat Greenleaf" will present the PRSA 2014 Silver Anvil Awards Ceremony, Thursday, June 12, at the AXA Equitable Center in New York City.
About Cat Greenleaf
Cat Greenleaf started out as an airborne traffic reporter for KGO radio in San Francisco. It was an odd job for the New York native because she has no sense of direction. . . at all. Still she found her way back to the East Coast and onto NY1 doing traffic reports. From there she segued into hard news reporting for RNN TV in Queens. It soon proved to be another tough fit: Greenleaf found herself telling more jokes than facts. Luckily NYC TV appreciated her sense of humor and offered Greenleaf a shot doing her own lifestyle segment, "On the Prowl With Cat Greenleaf." This self-produced weekly spot highlighted NYC people and places with the signature quirkiness and character of the city itself.
These sharp pieces were an instant hit and quickly won Greenleaf a national daily spot as a “roving craft reporter” on DiY Network’s "Craftlab." Her upbeat jaunts into cities across the country led her to host "Vacation Home Search" on the Travel Channel, and then a second travel show on Treasure HD, "Chasing History Home."
Greenleaf's next move was to WNBC where she was the station’s Features Reporter on "Today in New York" and the "11 O’Clock News." Her spots were also seen on the national "Weekend Today Show," the New York Non-Stop channel, and in all WNBC taxicabs around New York City.
Shortly after the birth of her first son Primo, Greenleaf began living the ultimate dream for a working mother: shooting a show on her front steps. Her two-time Emmy Award winning program, "Talk Stoop with Cat Greenleaf," is a celebrity interview show where stars stop by to drink coffee and spill the beans. The show now airs in the top nine markets, and between broadcast, digital, and out-of-home platforms like screens in cabs and on gas pumps, "Talk Stoop" is viewed nearly 12 million times a week.
Greenleaf is also deeply committed to the idea of LUST. Get your mind out of the gutter! LUST is an acronym for Look Up Stop Txtng. It’s a campaign, a credo, and a reminder for all of us to restore some sanity to our days, renewing our appreciation of, and participation in, the real world, not just the virtual one. Greenleaf created a line of t-shirts and accessories which has been carried at Macy’s in NYC, Fred Segal in LA, and at www.LUSTBKLYN.com.
Greenleaf lives in Brooklyn with her husband, "60 Minutes" investigative producer Michael Rey, their two sons Primo and Truman, and the real stars of the Stoop, Gracie and Walter.