PRSA’s Public Relations Professional of the Year Award honors the individual who represents the best in public relations in the previous year.
As you prepare your Silver Anvil entry and identify its strengths, is there one individual whose contributions to the program — or to the profession — stand out as an outstanding example of the management function that establishes mutually beneficial relationships between an organization and the public on whom its success or failure depends? Don’t miss this opportunity to nominate worthy candidates for one of PRSA’s most prestigious awards.
Judging Criteria: This award represents the definition of public relations as demonstrated by a public relations practitioner in a given year — specifically the management function that establishes mutually beneficial relationships between an organization and the public on whom its success or failure depends. The recipient must clearly have demonstrated the superb employment of each of the four components of the public relations planning process: research, planning, execution and evaluation. In a given year, the recipient must have demonstrated outstanding leadership/management skills, innovation and creativity in a project or program that was challenging and/or difficult in nature.
Judging Procedures: All entries are reviewed and judged by PRSA’s Honors & Awards Committee. The Honors & Awards Committee also reserves the right to directly nominate professionals for this award.
Nomination Procedures: To begin, please complete the Public Relations Professional of the Year Award Nomination Form. Candidates must be nominated by someone in the profession, with support letters from no more than two other individuals who had knowledge and involvement of/with the extraordinary individual’s accomplishment/contribution. Also, submitted must be a two-page summary of the accomplishment in a given year in clear, complete and concise terms that illustrate why the candidate warrants further evaluation by the grading individual/team. Individuals may not endorse more than one candidate.
Eligibility: Nominations may not be made by units of the Society, such as Chapters, or by members of the Honors & Awards Committee. The PRSA chair and CEO is not eligible to receive an individual award during his or her term of office and for two years thereafter. Also, officers and members of the National PRSA Board of Directors and the National Honors & Awards Committee are not eligible to receive an individual award.