Silver Anvil Results
Results of PRSA's 2011 Silver Anvil program were announced on June 9, 2011 at the Silver Anvil Award Ceremony in New York City. A complete listing of the 2011 Silver Anvil and Award of Excellence winners is available as a PDF.
PRSA's database of Anvil Award-winning case studies includes the two pages summaries of these award winning communications and public relations campaigns. These summaries include research that identifies the issues the program addresses, a plan listing the objectives, strategies and target audiences for the campaign, descriptions of the key tactics that went into the program execution, and an evaluation of the campaign demonstrating how the successes of the program were measured.
The PRSA 2011 Best of Silver Anvil Award went to the "Text4baby - Going Mobile with Pregnancy Education" public service campaign.
The Public Relations Society of America (PRSA) presented the 2011 Best of Silver Anvil Award to the "Text4baby: Going Mobile With Pregnancy Education" campaign, which provided and promoted a free service that sends weekly text messages to educate women on how to have a healthy pregnancy and baby.
Text4baby was selected as the best of 122 public relations programs nominated for a Silver Anvil Award, the icon of public relations practice.
Text4baby is the first free service to use weekly text messages to help pregnant women and new moms take care of their health and that of their baby. Women who sign up for the service by texting BABY (or BEBE for Spanish) to 511411 receive free text messages each week, timed to their due date or their baby’s date of birth.
The founding partners of text4baby include the National Healthy Mothers, Healthy Babies Coalition, Johnson & Johnson, Voxiva, CTIA — The Wireless Foundation, and Grey Healthcare Group (a WPP company). Johnson & Johnson is the founding sponsor. This unprecedented public-private partnership hired Hill & Knowlton to promote this valuable resource.
