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2017 Silver Anvil Awards

2016 Silver Anvil Award Results

Community Relations — Associations/Nonprofit Organizations

Silver Anvil
Hearth, Patio & Barbecue Association (HPBA)
with
Stratacomm and Wilkinson Ferrari & Co.
for
Utahns for Responsible Burning

Award of Excellence
The Home Depot Foundation
with
MSLGROUP
for
Celebration of Service: Creating Independence at Home for U.S. Veterans

Award of Excellence
Goodwill Industries International, The United Way Worldwide and The National Disability Institute
for
MyFreeTaxes-A collaboration of non-profits

Community Relations — Business — Products

Silver Anvil
Michelin
with
Ketchum
for
Beyond the Driving Test

Community Relations — Business — Services

Silver Anvil
H & R Block
with
Spong
for
H&R Block Budget Challenge Earns Major Dividends

Award of Excellence
Food Lion
with
Delhaize America
for
Food Lion Feeds: Fighting Hunger - One Meal At A Time

Award of Excellence
CSX
with
APCO Worldwide
for
Tomorrow Comes Through: CSX and The Virginia Avenue Tunnel

Community Relations — Government

Silver Anvil
UDOT
with
Intrepid
for
2014-15 Student Neighborhood Access Program: ‘Mobilizing’ Walking and Biking to School

Award of Excellence
Eastern Virginia Medical School
for
#Felinethropy #GiveRightMeow Campaign

Award of Excellence
Poudre School District
for
Building our Future Together

Award of Excellence
Reingold LINK
with
LINK Strategic Partners
for
'DC Families for DC Kids'' Campaign

Crisis Communications — Associations/Nonprofit Organizations

Silver Anvil
Carilion Clinic
for
Carilion Clinic Crisis Communications Response to WDBJ7 Shootings

Award of Excellence
Children's Hospital Los Angeles
for
Zero Media Coverage for Franchise Closure

Crisis Communications — Business

Silver Anvil
Louis Berger
for
Defining a New Era in a Time of Crisis

Crisis Communications — Government

Silver Anvil
Air Force Public Affairs
for
Helping a Hero: Air Force Public Affairs response to heroic Airman train incident

Events and Observances — More Than Seven Days — Associations/Nonprofit Organizations

Silver Anvil
The Home Depot Foundation
with
MSLGROUP
for
Celebration of Service: Creating Independence at Home for U.S. Veterans

Award of Excellence
United Way of Metropolitan Dallas
with
LDWWgroup and Fay + Sawers Productions
for
Getting 20,000 Guests to Attend a Birthday Party

Award of Excellence
Milwaukee Art Museum
with
Buzz Monkeys PR and Jigsaw
for
Uncrated. Unveiled. The Milwaukee Art Museum

Events and Observances — More Than Seven Days — Business — Products

Silver Anvil
Conagra
with
Ketchum
for
Hunger Free Summer Tell-A-Thon

Award of Excellence
American Greetings
with
Mullen Lowe U.S.
for
Creating a Remedy for the Rude World to Inspire Acts of Gratitude: American Greetings ThankList

Award of Excellence
A&E
with
Civic
for
The Eeriest Experiential at SXSW: Check Out (and Into) the Bates Motel

Events and Observances — More Than Seven Days — Business — Services

Silver Anvil
Aspen Dental Management Inc.
with
Ketchum
for
The Healthy Mouth Movement

Events and Observances — More Than Seven Days — Government

Silver Anvil
UDOT
with
Intrepid
for
Spring, Walk ‘N Win: Making the Path to School ‘Bear-able’

Award of Excellence
Covered California
with
Ogilvy Public Relations
for
Covered California Statewide Bus Tour -- 'I'm In'

Events and Observances — Seven Or Fewer Days — Associations

Silver Anvil
International Society on Thrombosis and Haemostasis (ISTH)
with
The Yu Crew
for
World Thrombosis Day 2015: Accelerating a Global Awareness Movement

Events and Observances — Seven Or Fewer Days — Consumer Services

Silver Anvil
Progressive
with
Allison+Partners
for
Keys to Progress: Helping Veterans In-Need Get Back On The Road

Events and Observances — Seven Or Fewer Days — Government

Silver Anvil
TriMet
with
C+C
for
Catch the Orange – “Bridgies” Campaign

Award of Excellence
Suez Canal Authority
with
Ogilvy Public Relations
for
New Suez Canal - A Symbol of the New Eqypt

Events and Observances — Seven Or Fewer Days — Nonprofit Organizations

Silver Anvil
Be The Match
with
PadillaCRT
for
Mother's Day

Award of Excellence
Arthritis Foundation, Indiana Chapter
with
Mother of Pearls, LLC
for
2014 Indy Jingle Bell Run-Walk for Arthritis

Award of Excellence
Archdiocese of Philadelphia and World Meeting of Families – Philadelphia 2015
with
Brian Communications
for
Bringing the World (and Pope Francis) to Philadelphia

Global Communications

Silver Anvil
Rotary International
with
Golin
for
End Polio Now

Award of Excellence
JOHNSON’S®
with
Allidura Consumer
for
JOHNSON’S® SO MUCH MORE™

Integrated Communications — Associations

Silver Anvil
The Society for Cardiovascular Angiography and Interventions (SCAI)
with
Weber Shandwick
for
Unbroken Hearts

Award of Excellence
Nuclear Matters
with
Kivvit
for
Kivvit's Nuclear Matters Integrated Communications Submission

Award of Excellence
Alabama Nursing Home Association
with
Matrix, LLC
for
Stand Tall Alabama

Award of Excellence
Oregon School Boards Association
with
Blue Chalk Media
for
The Promise of Oregon

Integrated Communications — Business to Business

Silver Anvil
United Soybean Board
with
MSLGROUP
for
United Soybean Board – The (Soy) Secret to Driving Sales

Integrated Communications — Consumer Products — Food & Beverage

Silver Anvil
Arby's Restaurant Group, Inc.
with
Edelman
for
Arby’s® Last Laugh with Jon Stewart

Award of Excellence
Thrive™
with
RF|Binder
for
Changing Public Perception of Algae: A Groundswell Marketing Campaign from the Thrive Brand

Award of Excellence
Hidden Valley
with
Current Marketing
for
Hidden Valley Taste Not Waste Campaign

Award of Excellence
The SPAM® Brand
with
Burson-Marsteller, Match Marketing Group and BBDO Proximity
for
The SPAM® Brand: First National SPAMERICAN™ Food Truck Tour

Integrated Communications — Consumer Products — Non-Packaged Goods

Silver Anvil
American Greetings
with
Mullen Lowe U.S.
for
Creating a Remedy for the Rude World to Inspire Acts of Gratitude: American Greetings ThankList

Award of Excellence
Chevrolet
with
FleishmanHillard
for
#ChevyGoesEmoji

Integrated Communications — Consumer Products — Packaged Goods

Silver Anvil
Abbott's Similac
with
MSLGROUP
for
Similac's Sisterhood of Motherhood: Creating a New Conversation around Support

Award of Excellence
Johnson & Johnson Consumer Inc., McNeil Consumer Healthcare Division, TYLENOL® Brand
with
J. Walter Thompson, J3, Target 10 and The Zeno Group
for
The TYLENOL® Brand Celebrates #HowWeFamily

Integrated Communications — Consumer Products — Retail Stores and Restaurants

Silver Anvil
REI
with
Edelman, Spark and Venables Bell + Partners
for
REI #OptOutside

Award of Excellence
Arby's Restaurant Group, Inc.
with
Edelman
for
Arby’s® Last Laugh with Jon Stewart

Award of Excellence
Sherwin-Williams
with
Spong
for
National Painting Week Brings Color to Communities

Integrated Communications — Consumer Services

Silver Anvil
Always
with
MSLGROUP and Leo Burnett
for
#LikeAGirl - Unstoppable

Award of Excellence
Hilton Worldwide
with
Ketchum
for
“Look, Mom… It’s #PrettyGreat Travel Hacks”

Award of Excellence
H&R Block
with
Ketchum and maslansky + partners
for
H&R Block Takes the Sticker Shock Out of the ACA

Award of Excellence
AT&T
with
FleishmanHillard
for
IT CAN WAIT®: TAKING A RISK BY EVOLVING AN ESTABLISHED MOVEMENT

Integrated Communications — Nonprofit Organizations

Silver Anvil
Shoo the Flu, Oakland
with
Racepoint Global
for
Racepoint Global for Shoo the Flu, Oakland

Award of Excellence
Doc’s Friends
with
Sullivan Higdon & Sink
for
Make History Fly – Send B-29 “Doc” Through Flight Testing

Award of Excellence
Center for Infectious Disease Research
with
Edelman
for
Rebranding Seattle BioMed to the Center for Infectious Disease Research

Award of Excellence
Catholic Relief Services
for
The Power of 40_CRS Rice Bowl 40th Anniversary Campaign

Internal Communications — Associations/Government/Nonprofit Organizations

Silver Anvil
USS Harry S. Truman (CVN 75)
for
Steady Messaging during a Dynamic Turnover

Award of Excellence
University of Texas Medical Branch (UTMB)
for
Let's Talk! Strengthening Internal Communications at UTMB

Award of Excellence
Marine Corps Installation Command
with
Booz Allen Hamilton
for
Marine Corps Energy Ethos Campaign

Internal Communications — Business — 1,000 to 10,000 Employees

Silver Anvil
Janssen Pharmaceuticals, Inc.
with
Team Chemistry (Cohn & Wolfe and Landor)
for
Janssen Brave - Driving a Cultural Transformation

Internal Communications — Business — More Than 10,000 Employees

Silver Anvil
Cox Enterprises, Inc.
for
Dream It, Do It Retirement Campaign

Issues Management — Associations/Nonprofit Organizations

Silver Anvil
Protect San Diego's Neighborhoods
with
Southwest Strategies
for
Protect San Diego’s Neighborhoods: Referendum Campaign to Defeat One Paseo

Award of Excellence
Nuclear Matters
with
Kivvit
for
Kivvit Submission for Nuclear Matters - Issues Management

Issues Management — Business

Silver Anvil
CSX
with
APCO Worldwide
for
Tomorrow Comes Through: CSX and The Virginia Avenue Tunnel

Award of Excellence
Merck Animal Health
with
MorganMyers
for
Dairy C.A.R.E. Initiative

Award of Excellence
Bacardi Limited
for
Good Spirited: Building a Sustainable Future

Issues Management — Government

Silver Anvil
Almond Board of California
with
Porter Novelli
for
The Almond Industry Weathers the Drought

Award of Excellence
Energy Northwest
for
Providing Clean, Low-Cost Power to the American Northwest

Award of Excellence
Secretary of the Air Force Public Affairs
for
Reaching a Breaking Point: Communication Brings About Relief, Solution to Drone Community

Award of Excellence
Tennessee Valley Authority
for
Watts Bar Unit 2 -- First New Nuclear Generation of the 21st Century

Marketing — Business To Business — Products

Silver Anvil
Syngenta
with
G&S Business Communications
for
Acuron Corn Herbicide: A Step Change in Weed Management

Award of Excellence
Mohawk Flooring
for
SmartStrand Forever Clean Launch

Marketing — Business To Business — Professional and/or Financial Services

Silver Anvil
Avaya
with
FleishmanHillard
for
Translating Tech with Ava

Marketing — Consumer Products — Food

Silver Anvil
Arla
with
Spong
for
Arla Celebrates #GooeyGoodness

Award of Excellence
GODIVA
with
M Booth and R/GA
for
Helping GODIVA Win Valentine's Day with a Male-Focused Playbook

Marketing — Consumer Products — Health Care

Silver Anvil
Pfizer
with
Ogilvy Public Relations
for
Pfizer: Helping Smokers ''Click to Quit'' with Quitter's Circle

Marketing — Consumer Products — Non-Packaged Goods

Silver Anvil
National Gypsum
with
Luquire George Andrews
for
PURPLE(R) Walls Are Ready for Life

Marketing — Consumer Products — Packaged Goods

Silver Anvil
Abbott's Similac
with
MSLGROUP
for
Similac's Sisterhood of Motherhood: Creating a New Conversation around Support

Award of Excellence
Abbott's Pedialyte
with
MSLGROUP
for
Helping Adults “See the Lyte”

Marketing — Consumer Products — Retail Stores and Restaurants

Silver Anvil
Portillo's Hot Dogs
for
Portillo's uses Stanley Cup to Break Ice in Florida

Award of Excellence
Generation Tux
with
Civic
for
Generation Tux Dominates New Year’s Eve – George Zimmer Guarantees It

Award of Excellence
The Home Depot
with
MSLGROUP
for
Home Depot’s Cheerful Holiday

Award of Excellence
REI
with
Edelman, Spark and Venables Bell + Partners
for
REI #OptOutside

Marketing — Consumer Services — Financial Services

Silver Anvil
H&R Block
with
Ketchum and maslansky + partners
for
H&R Block Takes the Sticker Shock Out of the ACA

Marketing — Consumer Services — Health Care Services

Silver Anvil
Aspen Dental
with
Ketchum
for
The Healthy Mouth Movement

Marketing — Consumer Services — Other (Categories Not Elsewhere Defined)

Silver Anvil
Nova Southeastern University
with
Fahlgren Mortine
for
Moving Future College Freshmen To Consider One of America's Largest - But Unknown - Private Research Universities

Award of Excellence
Coldwell Banker Real Estate, LLC.
with
CooperKatz and Company, Inc.
for
Coldwell Banker Real Estate “Sells In” the Smart Home

Award of Excellence
RallyPoint
with
Racepoint Global
for
Operation: RallyPoint Growth. A Marketing Program to Drive Membership and Engagement.

Marketing — Consumer Services — Technology

Silver Anvil
Starbucks
with
Edelman
for
Starbucks Mobile Order & Pay: Helping Millions of Customers Save Time

Marketing — Consumer Services — Travel and Tourism/Hospitality

Silver Anvil
TravelNevada with Fahlgren Mortine
with
Fahlgren Mortine
for
TravelNevada Doubles Down on PR, Wins Big with Millennial Marketing Campaign

Award of Excellence
Hilton Worldwide
with
Ketchum
for
“Look, Mom… It’s #PrettyGreat Travel Hacks”

Award of Excellence
Hampton by Hilton
with
rbb Communications
for
Hampton by Hilton Uncovers and Inspires a New Type of Traveler: The “Seekender”

Award of Excellence
Kampgrounds of America
with
Allison+Partners, Cairn Consulting Group and LRXD
for
KOA: What's Behind the Yellow Sign?

Multicultural Public Relations — Associations/Government/Nonprofit Organizations

Silver Anvil
Be The Match
with
PadillaCRT
for
AABMAM

Award of Excellence
Maryland Health Benefit Exchange
with
The Hannon Group and GMMB
for
Maryland Health Benefit Exchange: Promoting Health Insurance Enrollment to the African American Community

Multicultural Public Relations — Business

Silver Anvil
Universal Pictures
with
H+M Communications
for
Straight Outta Compton – A Latino Influencer Campaign to Drive Bicoastal Box Office Success

Award of Excellence
State Farm
with
The Axis Agency
for
Recipe for a Safe Kitchen / Cocina Segura

Public Affairs — Associations/Nonprofit Organizations

Silver Anvil
What Price Main Street?
with
Southwest Strategies
for
Organized Opposition to One Paseo

Award of Excellence
National Education Association
for
Ending No Child Left Behind So That Every Student Succeeds

Award of Excellence
No Kid Hungry
for
Powered by Breakfast NYC

Public Affairs — Government

Silver Anvil
Aspen Armory Community Center Committee
with
Darnauer Group Communications
for
Community in the Core' Public Affairs Election Campaign for Aspen, Colorado's Armory Hall

Award of Excellence
Virginia Energy Sense
with
Burson-Marsteller, Alliance Group and Madison+Main
for
Value Your Power

Public Service — Business

Silver Anvil
Michelin
with
Ketchum
for
Beyond the Driving Test

Award of Excellence
AT&T
with
FleishmanHillard
for
IT CAN WAIT®: TAKING A RISK BY EVOLVING AN ESTABLISHED MOVEMENT

Award of Excellence
Aspen Dental Management Inc.
with
Ketchum
for
The Healthy Mouth Movement

Public Service — Government

Silver Anvil
UDOT
with
Intrepid
for
2014-15 Student Neighborhood Access Program: ‘Mobilizing’ Walking and Biking to School

Award of Excellence
U.S. Consumer Product Safety Commission
with
Widmeyer Communications, a Finn Partners Company
for
Pool Safely – Simple Steps Save Lives. A National Campaign to Prevent Drowning and Entrapment

Public Service — Nonprofit Organizations

Silver Anvil
The Council of Independent Colleges
with
PhairAdvantage Communications and J. Davis Public Relations, LLC
for
Securing America's Future: The Power of Liberal Arts Education

Award of Excellence
Providence Student Union
for
#WalkInOurShoes / #KeepYourPromise Campaign

Award of Excellence
Press Uncuffed and The Committee to Protect Journalists
with
RoseComm
for
Bracelets For Press Freedom

Award of Excellence
NO MORE
with
Finn Partners
for
NO MORE. Together We Can End Domestic Violence & Sexual Assault.

Public Service — Partnerships (Funded jointly by businesses and other organizations, including nonprofit and government)

Silver Anvil
Puget Sound Energy and The American Red Cross
with
Colehour+Cohen
for
Safe in the Sound

Reputation/Brand Management — Associations

Silver Anvil
Illinois High School Association (IHSA)
with
Edelman
for
Play Smart. Play Hard. – Edelman’s Campaign to Shape the Public Narrative Around High School Student-Athlete Safety

Reputation/Brand Management — Business — Companies With Sales of More Than $50 Million to $500 Million

Silver Anvil
TouchNet
with
Trozzolo Communications Group
for
TouchNet + Heartland

Award of Excellence
California American Water
with
BNA Communications
for
Sac Cares Customer Satisfaction Campaign

Reputation/Brand Management — Business — Companies With Sales of More Than $500 Million to $10 Billion

Silver Anvil
REI
with
Edelman, Spark and Venables Bell + Partners
for
REI #OptOutside

Award of Excellence
Barrick Pueblo Viejo Communications Department
with
Nodo Comunicación + Diseño, Adventures Digital Agency, Mostaza Films, MG Public Relations, Pagés BBDO, Market Probe, Mix Media Relations, and Media Express
for
BARRICK PUEBLO VIEJO: The New Dawn of Mining in the Dominican Republic

Award of Excellence
Aflac
with
Hill+Knowlton Strategies (H+K), Publicis North America, Media Vest, Big Fuel, Career Sports & Entertainment, Firstborne and Citizen Relations
for
One Day Pay: Submit Today, Smile Tomorrow with Aflac

Reputation/Brand Management — Business — Companies With Sales Over $10 Billion

Silver Anvil
Michelin
with
Ketchum
for
Beyond the Driving Test

Award of Excellence
Duke Energy Corporation
for
Duke Energy Navigates Coal Ash Release

Reputation/Brand Management — Business — Companies With Sales Up to $50 Million

Silver Anvil
Paula DeCrescentis, Real Estate Agent
with
JKD & Company, Inc.
for
What's in a Name?

Reputation/Brand Management — Government

Silver Anvil
UDOT
with
Intrepid
for
2014-15 Student Neighborhood Access Program: ‘Mobilizing’ Walking and Biking to School

Reputation/Brand Management — Nonprofit Organizations

Silver Anvil
International Literacy Association
with
Global Gateway Advisors
for
Transforming Lives Through Literacy: Activating a Global Conversation

Award of Excellence
Biola University
for
Public Relations Major Launch

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Display of Silver Anvil trophies on a table.