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Strategic Investment: Demonstrating the Impact of PR

The PRSA 2012 Counselors to Higher Education (CHE) Senior Summit, Strategic Investment: Demonstrating the Impact of PR, is your opportunity to connect with colleagues and industry thought leaders who will discuss effective communications strategies that can help your institution to take on the challenges ahead.

Join colleagues for the premier annual event on higher education communications and:

• Learn the New Rules of Media Pitching for Higher Education
• Master the Art of Reducing Spending while Extending Reach
• Create a Bold and Distinctive Brand Campaign
• Reinvent Your University Website
  
  Dynamic speakers include:

Rebecca Chopp                                      Michael Smart
President of Swarthmore College           National News Director, Brigham Young University, and media consultant
 

Network with key media from industry publications like Inside Higher Ed , The Chronicle of Higher Education and  Associated Press during panels and tours.

See Senior Summit conversations and learning points at #cheprsa.