We're currently planning the PRSA 2015 Counselors to Higher Education Senior Summit. If you're interested in learning more about the quality insight presented, check out the 2014 program below.

April 9

11 a.m.–7:30 p.m. Registration
2–4:30 p.m.

Behind-the-Scenes Media Tours

Tours include:
Inside Higher Ed 
The Chronicle of Higher Education
Tours leave by motor coach from the lobby of the Doubletree Hotel promptly at 2 p.m. Tours are an optional event. You must pre-register in advance for selected tours. Space is limited.
Latecomers, you are responsible for your own transportation.
3–4:30 p.m.Roundtable Discussion
“A Frank Conversation About Current Issues Facing Senior Leaders”
Joe Brennan, Ph.D., APR, chair, Counselors to Higher Education
Please note: This session happens simultaneously with the Media Tours. Separate from the Thursday and Friday program, the session is designed to be a small, intimate discussion for senior leaders.
5:30–6:30 p.m. Welcome Reception
6:30–8:30 p.m.Pat Jackson Lecture and Dinner
Proving Public Relations Value
  Hunter R. Rawlings III, president, Association of American Universities (AAU)

April 10

7:30 a.m.–5 p.m. Registration 
8–8:30 a.m. Continental Breakfast
8:45–10 a.m.Plenary Session I
                  “Leading by Tweeting: Increasing Engagement Through Digital Channels”
Michael Stoner, co-founder and president, mStoner
10:15–11:15 a.m. Plenary Session II
  “Are You Being Strategic? When ‘Doing More With Less’ is No Longer an Option”
Jeanette DeDiemar, Ph.D., associate vice president for university relations and integrated marketing and communications, Florida State University
11:30 a.m.–1 p.m. Keynote Luncheon
“PR Leadership and Organizational Ethics: The Challenges of Being Your Institution's Conscience”
John C. Knapp, Ph.D., president, Hope College
1:15–2:15 p.m. Plenary Session III
  “Beyond Likes: The Evolution of Social Media”

Don Seymour Jr., U.S. politics and government outreach manager, Facebook

John Hill, higher education evangelist, LinkedIn
Ashley Ramirez, account executive, non profit & education, Twitter 
3–4:15 p.m.Plenary Session IV
 The Spotlight Session: Ideas Exchange      
4:30–5:30 p.m.Plenary Session V

“Virtual Communications, Concrete Results: Using Social Media Strategically”   
                Emma Leech, director of marketing, communications and recruitment, The University of Nottingham
6:30 p.m.Dinner Out
Enjoy an evening on your own, or join colleagues for a night on the town. For group dinners, attendees will have the opportunity to sign up online or in person at the registration desk.              

April 11

7:30 a.m.–1 p.m.Registration
7:30–8:45 a.m.Continental Breakfast
8–8:45 a.m.Breakfast Networking
Take this opportunity to discuss the issues impacting your work in higher education with fellow summit attendees about.
8:45–9:45 a.m. Plenary Session VI
  “The Next Crisis is Just a Click Away: Avoiding Viral Missteps”
Kent Cassella, assistant vice president, media communications, Michigan State University
Jack Martin, director of strategic communications, The University of Kansas
Steven Norris, social media coordinator, Georgia Institute of Technology
10–11:30 a.m.  Plenary Session VII 
National Media Panel on Higher Education
Anita Narayan, education editor, U.S. News & World Report
Doug Lederman, editor, Inside Higher Ed
 Libby Nelson, education reporter, Vox Media     
 Scott Smallwood, managing editor, The Chronicle of Higher Education  
Noon–1:30 p.m. Keynote Luncheon
“Navigating Through Institutional Crises: The Critical Relationship Between University Police and Executive Leadership” 
David L. Perry, assistant vice president for safety and chief of police, Florida State University
1:30 p.m.Summit Concludes