We're currently planning the PRSA 2016 Counselors to Higher Education (CHE) Senior Summit.

Check out the program from our 2015 summit to preview the types of insight, speakers and networking available.

April 15

      
11 a.m.–7:30 p.m. Registration
   
1–3:30 p.m.Behind-the-Scenes Media Tours

Tours include:
Inside Higher Ed 
The Chronicle of Higher Education 
The Associated Press 

Tours leave by motor coach from the lobby of the Fairfax Hotel promptly at 1 p.m. Tours are an optional event. You must pre-register in advance for selected tours. Space is limited.

Register Here
 
Latecomers, you are responsible for your own transportation.

Please note: Media Tours occur simultaneously with the Pre-Conference Sessions.
      
1–2 p.m.Pre-Conference Session I
"Developing a Strategic Communications Plan for Your College or University"
Lori Doyle, senior vice president, communications, Drexel University
Please note: This session occurs simultaneously with the Media Tours. No additional fees.
          
2:15–3:15 p.m.
Pre-Conference Session II  
"Global/Social/Brand: Contemporary Higher Education Communications"
Lisa Rudgers, vice president, global communications and strategic initiatives, University of Michigan
Please note: This session occurs simultaneously with the Media Tours. No additional fees.
                 
3:30–4:30 p.m.Pre-Conference Session III 
"Career Advice: A Discussion on the Latest Hiring Trends in Higher Education Communications"
Lisa Ryan, senior vice president and managing director, Heyman Associates
    
5:30–6:30 p.m. Welcome Reception
    
6:30–8:30 p.m.Pat Jackson Lecture and Dinner
Proving the Value of Public Relations
  Mary Sue Coleman, Ph.D., president emerita, University of Michigan
   

April 16

   
7:30 a.m.–6 p.m. Registration 
         
8–8:30 a.m. Continental Breakfast and Networking
An opportunity to participate in small group discussions with Summit attendees about issues impacting your work in higher education.
   
8:45–10 a.m.Plenary Session I
                  "Engaging College Communities on Sexual Assault Prevention and Response"
Evelynne B. Scarboro, senior vice president, administration, Loyola Marymount University
Steve Sugerman, president, Sugerman Communications Group
  
10:15–11:15 a.m. Plenary Session II
  "Global Social Media: Duke University’s Experience in China"
Laura Brinn, executive director, global communications, Office of Public Affairs and Government Relations, Duke University
    
11:30 a.m.–1 p.m. Keynote Luncheon
"Hashtags and Higher Education: Connecting Through the Noise"
E. Gordon Gee, Ed.D., J.D., president, West Virginia University
    
1:45–2:45 p.m. Plenary Session III
  "Commencement Speaker Drama? Getting It Right in the National Spotlight"
Katie Neal, executive director, news and communications, Wake Forest University
Cheryl Walker, director, news and communications, Wake Forest University
      
3:15–4:30 p.m.Plenary Session IV
 "Five Minutes of Fame"
Renea Morris, APR, M.Ed., chief communications and marketing officer, Ohio University
Kyle Gunnels, senior strategist, TVP Communications
       
5–6 p.m.Sponsor Reception
Join us for hosted drinks and colleague networking before heading out to dinner or taking a free evening in the city.
 
  
6:30 p.m.Dinner Out
Enjoy an evening on your own, or join colleagues for a night on the town. For group dinners, attendees will have the opportunity to sign up in person at the registration desk. Groups will leave from the hotel lobby.             
                              

April 17

   
7:30 a.m.–1 p.m.Registration
            
7:30–8:30 a.m.Continental Breakfast and Networking
An opportunity to participate in small group discussions with Summit attendees about issues impacting your work in higher education.
           
8:30–9:45 a.m. Plenary Session V 
  "Do You Manage Issues or Do Issues Manage You? Getting Ahead of the Wrecking Ball"
Julie A. Peterson, vice president, communications, University of Chicago
     
10–11:30 a.m.  Plenary Session VI 
"Sexual Assault on College Campuses: Communicating With Transparency, Consistency and Sensitivity"
Gina Maisto Smith, J.D.,  partner, Education Counseling, Litigation and Investigation Services and White Collar Litigation and Investigations Groups, Pepper Hamilton LLP
Leslie M. Gomez, J.D., partner, Education Counseling, Litigation and Investigation Services and White Collar Litigation and Investigations Groups, Pepper Hamilton LLP
     
Noon–1:30 p.m. Luncheon
National Media Panel on Higher Education
Scott Jaschik, editor, Inside Higher Ed 
Sara Hebel, assistant managing editor, The Chronicle of Higher Education 
Allie Bidwell, education reporter, U.S. News & World Report 
Mary Beth Marklein, U.S. correspondent, University World News
  
1:30 p.m.Summit Concludes