(Banner graphic of PRSA 2017 Counselors to Higher Education (CHE) Senior Summit logo)

PRSA 2017 Counselors to Higher Education (CHE) Senior Summit

The Forum for Leaders in Higher Education Communications

April 5–7 | Washington, D.C. | Georgetown Marriott

The 2017 program is still in the planning stages. To give you an idea of the type of programming the Senior Summit features, we have left this year’s program up for your review.

Check back for updates!

Download Session Presentations

Wednesday, April 13

10 a.m.–7:30 p.m.Registration
1:00–5:00 p.m.Pre-Conference Session
“From Buy-In to Execution: Creating an In-House Integrated Marketing and Communications Strategy for Your University”
Jeanette De Diemar, Ph.D., vice president, university communications and marketing, University of Indianapolis
6:00–7 p.m.Welcome Reception
Join the Counselors to Higher Education Executive Committee for networking over cocktails and appetizers as we kick off this year’s summit.
7–9 p.m.Patrick Jackson Lecture and Dinner
“Proving the Value of Public Relations”
Walter M. Kimbrough, Ph.D., president, Dillard University

Thursday, April 14

7:30 a.m.–5 p.m.Registration
8–8:30 a.m. Breakfast
8:45–10 a.m.General Session I
“What Senior Leaders Really Need to Know About Digital and Social”
Nicole Sunstrum, director, social media, University of Michigan
Ryan Maguire, social media strategist, Princeton University
Todd Clark, director, creative media, Arkansas State University
Amy Mengel, vice president, marketing, Merit (Moderator)
10:15–11:15 a.m.Concurrent Breakout Sessions

Breakout Session I
“Anatomy of a Reputational Crisis: The Lessons of University Crisis Management”
Justin Blake, global lead, executive positioning, Edelman
Charles Bakaly, senior counselor, crisis management, Edelman
Joel Curran, vice chancellor, communications and public affairs, The University of North Carolina at Chapel Hill

Breakout Session II
“From J School to Brand U: It’s All About Storytelling”
Robert Finnerty, chief communications officer, Rochester Institute of Technology
11:30 a.m.–1 p.m.Keynote Luncheon
“Changing Campus Culture Through the Power of a Strong Brand”
Sharon Martin, vice president, university relations, West Virginia University
1–1:45 p.m.Break
1:45–2:45 p.m.General Session II
“How to Identify and Maximize Your University’s Narrative”
Don Hale, vice president, public relations and marketing communications, Georgia State University
3:15–4:30 p.m.Counselors to Higher Education Spotlight Session
“Lightning Round: Five Minutes of Fame”
Kyle Gunnels, assistant vice president, TVP Communications
Anne Sroka, chief of staff, Becker College
5:30–6:30 p.m.Sponsor Reception
Join us for hosted drinks and colleague networking.
7:00 p.m.Dinner Out
Join a group of colleagues at one of New Orleans' premier restaurants. Sign up at the registration desk. Groups will meet at and leave from the hotel lobby.

Friday, April 15

7:30 a.m.–1 p.m.Registration
7:30–8:30 a.m.Breakfast and Networking
Participate in small group discussions and connect on the most pressing issues facing your work in higher education communications.
8:30–9:45 a.m.General Session III
“Inside College Athletics: When the Game Moves Off the Field”
Emily James, APR, associate director, public and media relations, National Collegiate Athletic Association (NCAA)
Stacey Osburn, director, public and media relations, National Collegiate Athletic Association (NCAA)
10–11:30 a.m. General Session IV
“Making the Most of Media Roundtables”
Laura Diamond, national media relations representative, Georgia Institute of Technology
Lisa Lapin, associate vice president, university communications, Stanford University
Matt Nagel, APR, director, public affairs, New York University (Moderator)
Noon–1:30 p.m.Closing Luncheon
“How to Prepare for Campus Crisis Situations in an Evolving Media Landscape”
Paul Fain, news editor, Inside Higher Ed
Peggy Kuhr, vice president, integrated communications, University of Montana
Jim Newberry, member, Steptoe & Johnson
Teresa Valerio Parrot, principal, TVP Communications (Moderator)
1:30 p.m.Summit Concludes