(Banner graphic of PRSA 2017 Counselors to Higher Education (CHE) Senior Summit logo)

PRSA 2017 Counselors to Higher Education (CHE) Senior Summit

The Forum for Leaders in Higher Education Communications

April 5–7 | Washington, D.C. | Georgetown Marriott


Check out what’s on the agenda for the 2017 Senior Summit!

 

Wednesday, April 5

11 a.m.–7:30 p.m.Registration
1:00–4:30 p.m.

Pre-Conference Sessions

Open Forum with CHEAG Members

“Brand Z: The Next Generation of Undergraduate Recruitment Strategies”
Tom Klug, associate vice president of marketing, Virginia Commonwealth University
Nathan Hanger, creative director, Virginia Commonwealth University

Presidential Transitions

5:30–7 p.m.Welcome Reception
Join newcomers, the Counselors to Higher Education Executive Committee and other conference attendees for networking over cocktails and appetizers as we kick off this year’s Senior Summit.
7–9 p.m.

Patrick Jackson Lecture and Dinner
“Proving the Value of Public Relations”
Freeman A. Hrabowski, III, Ph.D., president, University of Maryland, Baltimore County (UMBC)

Thursday, April 6

7:30 a.m.–5 p.m.Registration
8–8:30 a.m. Breakfast
8:45–10 a.m.General Session I
“Arm Wrestling With Your Lawyer: How to Win Every Time”

Mark R. Weaver, founder & president, Communications Counsel
10:15–11:15 a.m.

Concurrent Breakout Sessions

Breakout Session I
“Strategic on a Shoestring”
Nancy E. Collins, APR, communications strategist, Collins Communications

Breakout Session II
“Tips to Make Scientific Research Sound Sexy and Secure Results”
Jeremy M. Katzman, APR, associate director, Public Relations, Nova Southeastern University
Joe Donzelli, associate director, public relations, Nova Southeastern University

11:30 a.m.–1 p.m.

Keynote Luncheon
“From Rescue to Revival: Reframing the Story of Sweet Briar College”
Joelle Ziemian, director, Sweet Briar College

1–1:45 p.m.Break
1:45–2:45 p.m.

Concurrent Breakout Sessions

Breakout Session I
“A Cultural Shift: New CCO Boot Camp”
Sean Rossall, CEO/managing partner, Dick Jones Communications

Breakout Session II
“Building Reputation Through Controlled Messages”
Elizabeth Sullivan Roseman, director, media relations, New York Institute of Technology
David White, COO, Keybridge Communications

3:15–4:30 p.m.

“Lightning Round: Five Minutes of Fame”
Anne Sroka, chief of staff, Becker College
Michael Hagearty, Director, Campus Communications, Georgia Institute of Technology

5:00–6:00 p.m.

Sponsor Reception
Join us for hosted drinks and colleague networking before you head off to a dine-around or out to an evening free in Washington, D.C.

6:30 p.m.

Dinner Out*
Join a group of colleagues at one of the many terrific Washington, D.C. restaurants* or enjoy a free evening on your own. Sign up at the registration desk. Groups will meet in and leave from the hotel lobby.

*Attendees are responsible for the cost of their own dinner.

Friday, April 7

7:30 a.m.–1 p.m.Registration
7:30–8:30 a.m.Breakfast and Networking
Participate in small group discussions with Summit attendees and connect on the most pressing issues facing your work in higher education communications.
8:30–9:45 a.m.General Session III
“You Are the Key: Prevent Harassment & Discrimination BEFORE a Crisis Erupts”

Mike McCall, principal, MJ Consulting
Lisa Cutter
, president, Cutter Communications
10–11:30 a.m. General Session IV
“Surviving a Scandal With Your Reputation and Integrity Intact”

John N. Diamond, president/executive director, University of Maine Alumni Association
Noon–1:30 p.m.Closing Luncheon
“National Media Panel on Higher Education”

Scott Jaschik, editor, Inside Higher Ed
Scott Smallwood, managing editor, The Chronicle of Higher Education
Other Panelists To Be Announced
1:30 p.m.Summit Concludes