Register here! |
Wednesday, April 17 | |||
| Noon–7:30 p.m. | Registration | ||
| 2–4:30 p.m. | |||
| Includes: The Chronicle of Higher Education Inside Higher Ed U.S. News & World Report To Register, Click Here | |||
| *Tours leave by motor coach from the Lobby of the Doubletree Hotel promptly (latecomers, your transportation is on your own). Tours are an optional event; you must pre-register in advance for selected tours. Space is limited. | |||
| 2–3:15 p.m. | "Managing Career Change for Senior Practitioners" | ||
| Michael Warden, APR, vice president, institute communications, Georgia Institute of Technology | |||
| Don Hale, vice president, public relations and marketing communications, Georgia State University | |||
| Steve Roulier, director, marketing and communication, Springfield College | |||
| 3:30–4:45 p.m. | "Your President is Leaving. Now What? Strategies for Managing Presidential Turnover" | ||
| Lori Doyle, senior vice president, university communications, Drexel University | |||
| Ray Betzner, assistant vice president, university communications, Temple University | |||
| Nancy Collins, former vice president, communications, Franklin & Marshall College | |||
| Don Hale, vice president, public relations and marketing communications, Georgia State University | |||
| 5:30–6:30 p.m. | Welcome Reception | ||
| 6:30–8:30 p.m. | Pat Jackson Lecture and Dinner/Presentation of the 2013 Advocate for Higher Education Award | ||
| "Building a Cathedral: Leadership in American Higher Education" | |||
| Teresa A. Sullivan, Ph.D., president, University of Virginia | |||
Thursday, April 18 | |||
| 8 a.m.–5 p.m. | Registration | ||
| 8–8:30 a.m. | Continental Breakfast | ||
| 8:45–10 a.m. | Plenary Session I | ||
| "A Gathering Storm: The Leadership Crisis at U.Va." | |||
| Matt Cameron, former editor-in-chief of the U.Va. student newspaper, The Cavalier Daily | |||
| Richard Marks, attorney, U.Va. alumnus, and leader of the U.Va. Governance Roundtable | |||
| Jenna Johnson, higher education reporter, The Washington Post | |||
| 10:15–11:15 a.m. | Plenary Session II | ||
| "College (Un)Bound: The Future of Higher Education" | |||
| Jeff Selingo, editor at large, The Chronicle of Higher Education; senior fellow, Education Sector | |||
| 11:30 a.m.–1 p.m. | Keynote Luncheon | ||
| "Social Works: How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students and Get Results" | |||
| Michael Stoner, co-founder, president, mStoner | |||
| 1:15–2:15 p.m. | Plenary Session III | ||
| "The REAL Roles of CHE Members: Are They Technicians or Strategists?" | |||
| Rosalynne D. Whitaker-Heck, Ed.D., APR, assistant professor, Hampton University | |||
| Jeanette DeDiemar, Ph.D., assistant vice president, university relations and director, integrated marketing and communications, Florida State University | |||
| 3–4:15 p.m. | Plenary Session IV | ||
| "Joey is a Brilliant Creative Failure: How to Keep Innovation Alive" | |||
| Jeremy Baka, chief creative catalyst, Cohn & Wolfe Los Angeles | |||
| 4:30–5:30 p.m. | Plenary Session V | ||
| "Navigating the Politics when Campaigns Come to Campus" | |||
| Julie Lucas, assistant director, media and public relations, University of Denver Daniels College of Business | |||
| Josh Glanzer, director, public relations, Lynn University | |||
| 6:30 p.m. | Dinner Out | ||
| Join a group of colleagues at one of many terrific Washington restaurants, or enjoy a free evening on your own. | |||
Friday, April 19 | |||
| 7:30 a.m.–1 p.m. | Registration | ||
| 7:30–8:45 a.m. | Continental Breakfast | ||
| 8–8:45 a.m. | Breakfast Roundtables | ||
| An opportunity to participate in small group discussions with summit attendees about issues facing your work in higher education. | |||
| 8:45–9:45 a.m. | Plenary Session VI | ||
| "The Next Time: Lessons Learned from Hurricane Sandy and a Blizzard" | |||
| John Morgan, associate vice president, public relations, Quinnipiac University | |||
| Jane Bartnett, director, strategic communications, SUNY Maritime College | |||
| 10–11:15 a.m. | Plenary Session VII | ||
| National Media Panel on Higher Education | |||
| Mary Beth Marklein, higher education correspondent, USA Today | |||
| Liz McMillen, editor, The Chronicle of Higher Education | |||
| Tim Goral, editor-in-chief, University Business | |||
| Scott Jaschik, editor, Inside Higher Ed | |||
| Noon–1:30 p.m. | Keynote Luncheon | ||
| "Marketing Blunder? Hardly. How Being 'Boldly Californian' Brought Down a Logo and Left a Stronger University of California" | |||
| Jason Simon, director, marketing communications, University of California | |||
| 1:30 p.m. | Summit Concludes | ||
| See you next year! | |||
| 2–5 p.m. | A Trip to the Newseum* | ||
| *Additional cost not included in the basic conference fee. | |||