Strategic Investment: Demonstrating the Impact of PR
Learn how to engage your audience for the best ROI at the 2012 CHE Senior Summit.
Wednesday, April 25 | |||||
| Noon–7:30 p.m. | Registration | ||||
1–5 p.m. | "Learning to Teach: Taking PR to the Classroom"* | ||||
| Please access the link to register | |||||
| *This is an Optional Ticketed Event and is not included in the conference registration fee. | |||||
| 2–5 p.m. | Behind the Scenes Media Tours (Groups leave at different times from hotel lobby.) | ||||
| Tours include Inside Higher Ed , The Chronicle of Higher Education, Associated Press, National Public Radio and The Washington Post. | |||||
| 6:30–7:30 p.m. | Welcome Reception | ||||
| Join newcomers, the Counselors to Higher Education Executive Committee and other Conference attendees for cocktails and appetizers and network with your colleagues as we kick off this year’s summit. | |||||
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| 7:30–9:30 p.m. | Pat Jackson Lecture and Dinner and Presentation of the 2012 Advocate for Higher Education Award | ||||
"Composing the Future: How Colleges and Universities Can Help Transform the World" | |||||
| Rebecca Chopp, president of Swarthmore College | |||||
Thursday, April 26 | |||||
| 8 a.m.–5 p.m. | Registration | ||||
| 8–8:30 a.m. | Continental Breakfast | ||||
| 8:30–9:45 a.m. | Plenary Session I | ||||
| "The New Rules of Media Pitching for Higher Education: Boost Your Credibility and Placements Despite Shrinking Coverage" | |||||
| Michael Smart, national news director, Brigham Young University, Media Consultant | |||||
| 10–11:15 a.m. | Plenary Session II | ||||
| "The Push-Pull of Communications and Marketing: Reduce Spending, Extend Reach" | |||||
| Ron Sauder, vice president for communications and marketing, Emory University | |||||
| Michael Warden, vice president for communications and marketing, Georgia Institute of Technology | |||||
| 11:30 a.m.–1 p.m. | Keynote Luncheon | ||||
| "Pride and Pariah: The Impact of Athletics on Universities" | |||||
| Teresa Valerio Parrot, principal, TVP Communications | |||||
| 1:30–2:45 p.m. | Plenary Session III | ||||
| "The Beauty (and Strategy) Behind a Bold and Distinctive Brand Campaign" | |||||
| Deborah Wiltrout, assistant vice president of marketing, American University | |||||
| 3–4 p.m. | Plenary Session IV | ||||
| "Reinventing News on Your University Website" Georgy Cohen, owner, Crosstown Digital Communications; Co-Founder, Meet Content; and former manager for web content and strategy, Tufts University | |||||
| 4:15-5:15 p.m. |
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| "Activating Your Publics" | |||||
| Rich Mintz, vice president of strategy, Blue State Digital | |||||
| 6–7:30 p.m. | Off-Site Networking Reception - Inside Higher Ed | ||||
| 7:30–10 p.m. | Dinner on Your Own – Enjoy a free evening in Washington, D.C. | ||||
Friday, April 27 | |||||
| 8 a.m.–1 p.m. | Registration | ||||
| 7:30–8 a.m. | Continental Breakfast | ||||
| 8–9 a.m. | Plenary Session VI | ||||
| "Developing a Social Content Strategy: Finding the Right Mix of Earned, Owned and Paid Media" | |||||
| Amy Mengel, head of marketing and research, readMedia | |||||
| 9:15–10:15 a.m. | Plenary Session VII | ||||
| "The 7 Habits of Highly Effective PR People" | |||||
| Lori Doyle, senior vice president for university communications, Drexel University | |||||
| 10:15–11:30 a.m. | National Media Panel on Higher Education | ||||
| "Higher Education in the Newsroom" | |||||
| Scott Smallwood, managing editor,The Chronicle of Higher Education | |||||
| Doug Lederman, co-editor, Inside Higher Education | |||||
| Jenna Johnson, national higher-education writer, The Washington Post | |||||
| David Pluviose, editor, Diverse: Issues In Higher Education | |||||
| Noon–1:30 p.m. | Keynote Luncheon | ||||
| "Alert! Best Practices in Emergency Notification" | |||||
| Joe Brennan, Ph.D., associate vice president for university communications, University at Buffalo | |||||
| Scott McGrath, director of product management & Services, Rave Mobile Safety | |||||
| 1:30 p.m. | Summit Concludes | ||||