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Thursday, April 18
11:30 a.m.–1 p.m.
Keynote Luncheon

Social Works: How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students and Get Results

In just a few short years, social media has grown from a peripheral tool to a dominant force in today’s communications and marketing. Though higher education had been slow to embrace and use social media as a key part of strategic communications efforts, that is no longer the case.

Today, social media is becoming an essential component of any effective campaign, whether building awareness, recruiting students, raising money or accomplishing another important goal. In this talk by Michael Stoner, we'll explore some best practices for creating an effective campaign and examine real-world examples of successful initiatives used at colleges and universities.
 
Michael Stoner is co-founder and president, mStoner. Connect with Michael on Twitter.