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Thursday, April 18
11:30 a.m.–1 p.m.
Keynote Luncheon

Social Works: How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students and Get Results

In just a few short years, "social media" has grown from a peripheral tool to a dominant force in today’s communications and marketing. While higher education was slow to embrace and use social media as a key part of strategic communications efforts, that is no longer the case.

Today, social media is becoming an essential component of any effective campaign, whether it's to build awareness, recruit students, raise money or accomplish another important goal. In this talk by Michael Stoner, we'll explore some best practices for creating an effective campaign and examine real-world examples of successful initiatives used at colleges and universities.
 
Michael Stoner is co-founder and president of mStoner. Connect with Michael on Twitter.