Thursday, April 10
11:30 a.m.–1 p.m.
Keynote Luncheon

“PR Leadership and Organizational Ethics: The Challenges of Being Your Institution's Conscience”

The credibility of the public relations profession rests on our professional values, our commitment to ethical practice, and the ability of our people to discern and respond appropriately to the interests of multiple stakeholders.
Today's practitioners often lead conversations about critical issues with ethical implications for their organizations and society at large. How can we provide effective leadership to clients and employers in a world where ethical challenges are only becoming more complex? Join speaker John C. Knapp, president of Hope College and a former public relations counselor, as he challenges us to think critically about our profession's opportunities for ethical leadership. 
John C. Knapp, Ph.D. is president of Hope College in Holland, Mich., a distinguished, four-year liberal arts institution serving 3,300 students. The college is ranked among the nation's top 20 colleges for Best Undergraduate Teaching and receives the highest ratings for Undergraduate Research and Creative Projects by U.S. News & World Report. Prior to joining Hope College in 2013, Dr. Knapp was the founding director of Samford University's Frances Marlin Mann Center for Ethics and Leadership.

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