Thursday, April 10
8:45–10 a.m.
Plenary Session I

“Leading by Tweeting: Increasing Engagement Through Digital Channels”

Communicating via social media has inherent risks, and some higher education leaders will never feel comfortable posting on Facebook or tweeting. However, a growing number find these channels to be valuable tools for engaging constituents.
Explore why and how college and university presidents, as well as communicators, are using social media to demonstrate an open, engaging leadership style — one that's not only contemporary, but delivers results for their institutions.
Michael Stoner, co-founder and president, mStoner

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