Thursday, April 10
10:15–11:15 a.m.
Plenary Session II 

“Are You Being Strategic? When ‘Doing More With Less’ is No Longer an Option”

Managing institutional reputation relies heavily on creating and sustaining a comprehensive communications and marketing strategy. How a university evolves its culture and “lives” within an integrated model is at the core of a successful strategy.
During this session, discover how university vice presidents, as well as marketing and communications directors from across the country:

Jeanette DeDiemar, Ph.D., associate vice president for university relations and integrated marketing and communications, Florida State University 

Register Online