Thursday, April 10
4:30–5:30 p.m.    
Plenary Session V

“Virtual Communications, Concrete Results: Using Social Media Strategically”

In an increasingly competitive and fragmented media environment, planning and delivering strategic communications is challenging, especially on a tight budget. Get an insider’s look at The University of Nottingham’s work on the 2010 U.K. general election, and find out how the university built on that work to create other award-winning integrated campaigns, generating global coverage and garnering international brand awareness.
With a focus on ROI, metrics and the core role international social and digital media plays in PR activity, this session will spark your imagination and leave you with strategic ideas to support your PR programs.
Emma Leech, director of marketing, communications and recruitment, The University of Nottingham

Register Online