Friday, April 11
8:45–9:45 a.m.    
Plenary Session VI

“The Next Crisis is Just a Click Away: Avoiding Viral Missteps”

A classroom discussion gets uploaded to YouTube. A controversial tweet goes national. A commencement speech becomes a viral sensation. Instant communication can mean instant controversy, posing new media and monitoring challenges for higher education communicators and administrators. Learn from colleagues as they discuss recent social media crises and share lessons that can help you protect your institution’s reputation.
Kent Cassella, assistant vice president, media communications, Michigan State University

Jack Martin, director of strategic communications, The University of Kansas
Steven Norris, social media coordinator, Georgia Institute of Technology

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