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Thursday, April 18
1:15–2:15 p.m.
Plenary Session III

The REAL Roles of CHE Members: Are They Technicians or Strategists?

What are CHE members REALLY doing? And, how does this line up with a new model of public relations work roles? This session will reveal surprising findings from the first-ever research study exclusively looking at CHE members. This interactive discussion session gives you some great tips on how to gain a seat at the table in order to practice truly strategic public relations.
 
Rosalynne D. Whitaker-Heck, APR, Ph.D., is an assistant professor at Hampton University.








 
 
 
 
 
 
Jeanette DeDiemar, Ph.D. is assistant vice president for university relations and director of integrated marketing and communications at Florida State University.