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Thursday, April 18
1:15–2:15 p.m.
Plenary Session III

The REAL Roles of CHE Members: Are They Technicians or Strategists?

What are CHE members REALLY doing? And how does this line up with a new model of public relations work roles? This session will reveal surprising findings from the first-ever research study exclusively looking at CHE members. A highly interactive discussion session gives you some great tips on how you can gain a seat at the table in order to practice truly strategic public relations.
 
Rosalynne D. Whitaker-Heck, Ed.D., APR is an assistant professor at Hampton University.








 
 
 
 
 
 
Jeanette DeDiemar, Ph.D. is assistant vice president, university relations and director, integrated marketing and communications, Florida State University.