Thursday, April 18
Plenary Session IV
While old rules and outdated procedures continue to stifle the “inner-child” of high school and college students, the echoes of Einstein and Picasso, along with modern day Google and Zappos, fight to keep it alive. However, when 19 out of 20 students in a major university’s communications class fail a simple creative task, it suggests our "inner-child" is on life support. What's this session about? The future of innovation in America.
Jeremy Baka is chief creative catalyst at Cohn & Wolfe Los Angeles. At Cohn & Wolfe, Jeremy has shared his creative thinking with brands sweeping the business spectrum, including Adidas, Air New Zealand, Buick, Burger King, Chevron, Epson, Hilton Family of Brands, Hennessy, Mattel, Nestle, Nokia, Skype, Starbucks, Taco Bell, Wal-Mart and more. His customized campaigns have generated more impressions than Starbucks has beans, resulting in millions of dollars in marketing value and sales.