Session IV, 2:30–3:30 p.m.

"Living Social: Integrating Social Media Into Your PR Plan"

You may be “doing” social media, but is it truly integrated into your strategic public relations program? Our panelists may not have all the answers, but they have a lot of them as well as experience to back them up. Participate in a dynamic discussion about the successes and challenges of steering communications for higher education institutions in the social media sphere.

Panelists:
David Jarmul, associate vice president of news and communications, Duke University
Tim Massie, chief public affairs officer, Marist College