2012 CHE Senior Summit
Strategic Investment: Demonstrating the Impact of PR
A special thanks to all of our presenters. Speakers who have made their presentations available are listed below.
Plenary Session I
"The New Rules of Media Pitching for Higher Education: Boost Your Credibility and Placements Despite Shrinking Coverage"
Michael Smart, national news director, Brigham Young University, Media Consultant
Plenary Session II
"The Push-Pull of Communications and Marketing: Reduce Spending, Extend Reach"
Ron Sauder, vice president for communications and marketing, Emory University
Michael Warden, vice president for communications and marketing, Georgia Institute of Technology
Plenary Session III
"The Beauty (and Strategy) Behind a Bold and Distinctive Brand Campaign"
Deborah Wiltrout, assistant vice president of marketing, American University
Plenary Session IV
"Reinventing News on Your University Website"
Georgy Cohen, owner, Crosstown Digital Communications; Co-Founder, Meet Content; and former manager for web content and strategy, Tufts University
Plenary Session VI
"Developing a Social Content Strategy: Finding the Right Mix of Earned, Owned and Paid Media"
Amy Mengel, head of marketing and research, readMedia
Plenary Session VII
"The 7 Habits of Highly Effective PR People"
Lori Doyle, senior vice president for university communications, Drexel University
"Alert! Best Practices in Emergency Notification"
Joe Brennan, Ph.D., associate vice president for university communications, University at Buffalo. Click here for presentation.
Scott McGrath, director of product management & Services, Rave Mobile Safety. Click here for presentation.