12:00 p.m. – 1:30 p.m.
Alert! Best Practices in Emergency Notification
When violent crimes or natural disasters strike, campus public relations leaders must communicate threats rapidly, clearly and effectively. This session will present best practices for emergency notification, including how and when to use social media, and what to expect in the next two to three years. Findings from a first-of-its-kind comprehensive study of how college students view campus emergency alert systems will provide guidance you can use.
Joe Brennan Ph.D., associate vice president for university communications, University at Buffalo
Scott McGrath, director of product management & Services, Rave Mobile Safety