Plenary Session IV
Reinventing News on Your University Website
A standard of any university website is the news section, but are we keeping pace with how our audiences discover and consume news content? Do we monitor, promote and publish in real time and tie into social media? Have we branched out effectively from the written word? Learn how Tufts University approached these questions in creating its new news site, Tufts Now, and laid out a range of strategies and tactics for more effectively crafting and communicating news stories to its online audiences.
Georgy Cohen, owner, cross town Digital Communications; Co-Founder, Meet Content; and former manager for web content and strategy, Tufts University