The Call for Presentations for the PRSA 2015 Counselors to Higher Education (CHE) Senior Summit will be available until 2 p.m. EDT on Oct. 6, 2014.

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CALL FOR PRESENTATIONS

PRSA 2015 Counselors to Higher Education (CHE) Senior Summit

April 15–17 ¦ Washington, D.C.

Proposal Deadline: 2 p.m. EDT on Monday, Oct. 6, 2014

Be a part of the PRSA 2015 Counselors to Higher Education (CHE) Senior Summit, a widely-attended event recognized for outstanding networking opportunities and targeted programming that addresses issues facing higher education public relations counselors in colleges and universities.

Read through these guidelines carefully to ensure that your proposal meets the criteria. Submissions are due by 2 p.m. EDT on Monday, Oct. 6, 2014.

About the PRSA CHE Section

The PRSA CHE Section is a group of more than 400 public relations officers who are affiliated with higher education, as well as professionals from national associations and public relations firms serving higher education. We’re focused on engaging higher education public relations counselors in dialogue about the trends and tools that will impact your work in colleges and universities today and in the future. We provide in-person programs, publications and virtual networks to help you enhance the value and impact of public relations to your institution.

About the 2015 Senior Summit

The summit offers networking opportunities and professional development seminars on topics impacting higher education communities, such as crisis and issues management, branding and Web communications.

The summit attracts approximately 125–150 public relations practitioners, with the majority of attendees servicing universities and colleges.

Proposal Guidelines

To participate in the summit, please submit an innovative and compelling presentation proposal that supports higher education communications. Presentations must be relevant to the field of higher education communications and public relations, and targeted to mid- to senior-level professionals.

The practical strategies in your proposal can focus on both traditional and new forms of communication outreach as they pertain to higher education, such as media relations, social media, public policy, traditional public relations and integrated marketing. Feedback has shown that conference attendees are very interested in the integration of traditional and social media, as well as professional best practices, such as how to recruit students in a challenging economy, maximize media relations and apply social media strategy.

Who is Permitted to Present?

Proposals may be submitted by public relations/communications professionals and educators, including individuals from nonprofit institutions and government agencies. Submissions also will be accepted from other field-related experts, such as management consultants, journalists, graphic designers, interactive communications researchers, and social media and communications measurement consultants or practitioners. For public relations agencies and organizations that provide services in higher education communications, proposals must be noncommercial and submitted with a case study. The client must also co-present.

Presentations from vendors will be considered only if they are unbiased, educational, informative and innovative. Pitches for a specific commercial service or product will not be considered. We have several targeted sponsorship opportunities available. Prospective sponsors should email PRSA Senior Manager of Special Events and Programs Don Bill, or call (212) 460-1456.

What Kind of Presentation Should I Propose?

Summit attendees represent public relations practitioners, with the majority of attendees servicing universities and colleges. Presentations should be targeted to that demographic.

You can share your expertise and experience on topics such as the integration of public policy and communications programs, managing the new marketing mix, or communicating with and to different audiences, such as students, faculty, alumni, prospects, media or other stakeholders.

Topics of Interest for Presentations Include:

How Should I Structure My Presentation?

Sessions last approximately 75 minutes and are most effective when interactive. Presentations should have a combined focus on current theory, strategy and practice. In preparation, ask yourself the following questions:

Note: PRSA is unable to pay travel expenses or offer speaker stipends. Those selected for presenting sessions will receive a complimentary registration to the CHE Senior Summit.

Deadline

Submissions are due no later than 2 p.m. EDT on Monday, Oct. 6, 2014.

Questions?

Email CHE members Matt Nagel or Joe Brennan.

Logistical Questions?

Email PRSA Senior Manager of Special Events and Programs Don Bill, or call (212) 460-1456.











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