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Strategic Investment: Demonstrating the Impact of PR
Much is at stake for higher education communicators. Today’s fast-paced industry affects how we, as senior-level practitioners, communicate with, advocate for and support our constituents and key stakeholders. The PRSA 2012 Counselors to Higher Education (CHE) Senior Summit, Strategic Investment: demonstrating the Impact of PR, is your opportunity to connect with colleagues and industry thought leaders who will discuss effective communications strategies that can help your institution to take on the challenges ahead.
Join colleagues for the premier annual event on higher education communications and:
- Create added value with ROI-building communications best practices.
- Network with senior-level public relations counselors from institutions in the United States and abroad.
- Learn from the experiences of peers who have recently managed issues, from crises to presidential transitions.
- Share your thoughts on the future during open discussions about trends affecting higher education communicators.
Dynamic speakers include:
Rebecca Chopp Michael Smart
President of Swarthmore College National News Director, Brigham Young University, and media consultant
Also, network with key media during panels and tours of industry publications that will include Inside Higher Ed , The Chronicle of Higher Education and Associated Press.
See Senior Summit conversations and learning points at #cheprsa.