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Communication: The sending and receiving of information. In an organization, it is a critical enabler of all things. It is both formal and informal, both broad and interpersonal, and best when it's two-way, offering opportunities for exploration. True alignment of an organization is much more difficult. Even when we get it right, it’s hard. Our business is increasingly complex, and with that complexity, the possibility of misunderstanding, misinterpretation and missed opportunities grows exponentially. Research shows that communication clarity drops 20 percent every time information is exchanged — and we exchange a LOT of information. So, what do we think we need to do as internal communicators today? What needs to change?

Getting people motivated, excited and advocating during times of major change is essential for business success. In this session, Melissa McVicker will discuss:

• How you build alignment through emotional connection with employees.
• How to work with corporate leadership to engage employees and align them around corporate strategy.
• How social media, dialogue enablement and employee ambassadorship can fuel a movement of engaged employees.
  

Melissa McVicker is the director of employee communications at Intel. With more than 15 years in communications and marketing at Intel, Melissa manages all communications to Intel global employees, including Intel’s intranet, and social media and executive communications. She managed Intel’s global product launches, oversaw sales and customer communications, and was co-director of Intel’s Global Communications team.

Connect with Melissa on Twitter.