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Recruitment doesn’t end once the acceptance letter is signed. Everyone from a potential candidate to a seasoned employee should be actively engaged with an employer’s brand. Allison Bunin, senior director of internal communications at the North Shore-LIJ Health System, understands the importance of keeping new employees connected to the employer experience and has launched a full platform of social tools and online communities to engage, inform and align employees even before they start working.

Learn how to engage new hires through social media and storytelling, from New York’s third-largest employer with 45,000 employees, and specifically:

• Strategies to help motivate resistant stakeholders to invest in social media.
• How to leverage internal “champions” to boost social media engagement.
• The importance of internal engagement for brand success.
• Why it’s so important to connect with employees early.

Allison Bunin is assistant vice president of internal communications at the North Shore-LIJ Health System, a $6.5 billion health system with 16 hospitals and hundreds of outpatient facilities across metropolitan New York. In her role, she oversees all employee communications for a workforce of more than 45,000 and is responsible for driving the “employer/employee experience” through integrated communications.

Connect with Allison on Twitter.