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The marketing department has all the fun — exciting trips, big expense accounts and cool tools. Take advantage of the latter, at least, to keep employees not just informed, but engaged.
Today’s most successful digital marketers are likely taking advantage of marketing automation technology to distribute personalized and relevant messaging to guide their customers down desired paths. In this session, Silverpop’s Product Strategist Ellen Valentine will illustrate how this same technology can be leveraged to enhance employee communications and create a more engaged culture — improving employee satisfaction while also driving business results.
Specifically, Ellen will highlight the following common threads between external and internal marketing efforts:
Ellen Valentine is a product strategist for Silverpop, the only digital marketing technology provider that unifies marketing automation, email, mobile and social. In her role with Silverpop, Ellen coaches and mentors clients to adapt to new digital marketing practices to improve business results, increase engagement and more fully take advantage of Silverpop’s technology.
Connect with Ellen on Twitter.