Download presentation. (Available to registered attendees only.)
The marketing department has all the fun — exciting trips, big expense accounts and cool tools. Take advantage of the latter, at least, to keep employees not just informed, but engaged.
Today’s most successful digital marketers are likely taking advantage of marketing automation technology to distribute personalized and relevant messaging to guide their customers down desired paths. In this session, Silverpop’s Product Strategist Ellen Valentine will illustrate how this same technology can be leveraged to enhance employee communications and create a more engaged culture — improving employee satisfaction while also driving business results.
Specifically, Ellen will highlight the following common threads between external and internal marketing efforts:
- Preference Centers: Not just for prospects anymore, preference centers can be used to learn more about employees’ interests. Certain notifications will always need to be distributed office-wide, and with preference centers you can target follow-up messages, additional details and related news just to those who have declared their expressed interest.
- Welcome Campaigns: There really is only one chance to make a first impression. Just as you want new customers to be so excited they keep coming back for more, treat new employees to similar “campaigns.” Design an email program that not only offers important new hire information but makes the new employee feel welcome and well informed.
- Surveys: Want to know what people are thinking? Ask them. Marketers, especially in the B2B space, routinely ask their email subscribers what they want to hear about and how they want to hear it. Give employees the same forum. A quick email survey can lead to tremendous insight.
Ellen Valentine is a product strategist for Silverpop, the only digital marketing technology provider that unifies marketing automation, email, mobile and social. In her role with Silverpop, Ellen coaches and mentors clients to adapt to new digital marketing practices to improve business results, increase engagement and more fully take advantage of Silverpop’s technology.
Connect with Ellen on Twitter.