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Beginning in 1923, Eli Lilly and Company began developing solutions for patients with diabetes. Over the years, it became known as a market leader in diabetes care. However, as the company grew, its focus expanded to include a wider portfolio of therapies to address multiple health issues. In 2009, the company created Lilly Diabetes as a stand-alone business unit to recommit to diabetes leadership. In this session, you will learn how Lilly Diabetes used online and offline social interactions to engage its employees in working toward a singular goal of becoming the world's leading diabetes company by 2020.
Edrice Simmons is the senior brand director for global commercialization at Eli Lilly and Company. Her management scope in this current role touches on such diverse cross-functional areas of business as product and brand management, strategic partnerships, commercial planning, corporate affairs, regulatory and supply chain. Perhaps most notably, she was the mastermind and driving force behind uniting multiple brands into a single global master brand, the first ever for the company, in a mere six months. With a focus ever on delivering value, she also set new standards for customer engagement and customer-centric brand strategies on a global scale.