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It’s time to unlearn everything you’ve previously thought about your organization’s internal structure. Geno Church of Brains on Fire will show you how to dig deep into the “why” of your brand — to embark on a journey toward igniting an internal shared purpose, and an internal advocacy. The result? A “people powered brand” — from your CEO down to the mailroom — that spreads their passion for your company, brand or service beyond your office walls. You will find:

• Actionable tips to empower your internal team and encourage them to speak their minds.
• Challenging questions to ask of your organization that pushes leadership and employees out of what they’ve come to know as their “job.”
• How to find a contagious passion within your organization that will connect employees with a sense of purpose.

Geno Church, Brains on Fire’s word-of-mouth inspiration officer, is responsible for developing word-of-mouth, buzz, viral and evangelism strategies for the agency’s clients. In his 14+ years with Brains On Fire, he has helped build word-of-mouth into the identities of brands, including Fiskars Brands, the American Booksellers Association, Rawlings Sporting Goods and Rage Against the Haze (South Carolina’s youth-led antitobacco movement).

Connect with Geno on Twitter. 

Check out Geno's book, "Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements."