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Making the decision to be a purpose-driven organization is not always a popular one, and it requires purpose-driven leaders who understand how to affect change in organizations. Discover the steps that SunTrust took to uncover its purpose and have it become the predominant strategic compass for the bank. You will learn how SunTrust is aligning practices with purpose and leading a movement to "Financial Well-Being" for teammates, clients and the communities it serves.

Chuck Allen is senior vice president, enterprise change management for SunTrust Banks, Inc. In this role, Chuck helps lead a Center of Expertise that guides the company’s approach to multiple large-scale change initiatives and in equipping leadership to improve employee capability to move through change quickly and effectively. Prior to that, Chuck was senior vice president, director of internal communications, where he was responsible for managing internal communications and communications services for the company. He joined SunTrust as a leadership and management training consultant in 2004. Chuck earned a Bachelor of Science degree in English from Towson University. He is a U.S. Marine and is based in Atlanta. Connect with Chuck on Twitter.

Rilla Delorier is the chief marketing and client experience officer for SunTrust Banks, Inc. She is responsible for the company’s advertising, direct marketing, brand management, sponsorships, client analytics, cross-channel strategy, web solutions, line of business marketing, corporate communications and client loyalty programs. With a focus on leveraging client insight to enhance the bank’s operations, Rilla and her team use client feedback and analytics to design client experiences that reinforce the SunTrust brand promise and increase loyalty. She was named to this position in June 2008. Rilla received her MBA from Harvard Business School and her undergraduate degree from The University of Virginia. She was recognized in 2011 by American Banker as one of the "Top 25 Women to Watch in Banking" and serves on the Board of Directors for the Bank Administration Institute (BAI).  Connect with Rilla on Twitter.