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Working with a company to engage and activate employees used to be a job that started and ended with in-person interactions. Today's business dynamics, such as globalized workforces or home-based employees, demand a lot more. Concepts and ideas that are introduced in-person now must extend into the digital space, both in the days, weeks and months leading up to the introduction, but just as importantly, in time that follows.

Mike Standish will talk about the strategies and digital tools that companies such as Microsoft, PayPal and Sephora use to extend live experiences and make them more meaningful to employees and consumers. Also, he’ll discuss how driving up awareness, participation and value requires thinking beyond the event itself, and constructing online, mobile and other experiences that deepen an employee's connection with the brand and or company.

Mike Standish is senior director of content strategy for PBJS Seattle whose 15-year career has spanned a wide range of creative media, from print, film and Web content production to online branded entertainment and corporate communications. Since joining PBJS, Mike has directed campaigns for Microsoft, Intel, The Walt Disney Company, AT&T, The Bill & Melinda Gates Foundation and many more. As a content strategist and creative director, he understands the importance of communicating an effective brand narrative to a targeted audience, and serves client needs with engaging, eye-catching content execution.

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