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Connect 16: Big Challenges. Bright Ideas.

PRSA Employee Communications Conference

May 11–13 | Dallas

Note: You are browsing information about a previous PRSA Connect Conference. Visit the program page for this year’ event.

A Case Study of Erickson Living’s Employee Communications Program

Breakout Session 1

Your Session ROI

Tracy K. Imm, APR, ABC, director, corporate communications, Erickson Living, will share Erickson Living's internal communications strategy as a case study to illustrate tactics that can be used to communicate key business information to field employees. She will also share how Erickson Living is delivering content to a multigenerational workforce through social media, as well as redesigning their intranet to keep top leaders and employees better connected.

Final Presentation

(Available to registered attendees and Section members only.)


Tracy Imm, APR, ABC, director, corporate communications, Erickson Living

Photo of Tracy Imm, APR, ABC

Imm is an accredited business communicator with more than 25 years of leadership and project management experience in a variety of sectors, including health care, equipment leasing, energy/utilities, aerospace and defense, financial services, retail, professional services and software development/technology. With both corporate and agency experience, she is a strategic thinker who also knows how to implement communications tactics that get business results.