We’re currently planning the PRSA Connect 15 Conference. If you're interested in learning more about the quality insight presented, check out the 2014 program:


A Case Study of Erickson Living’s Employee Communications Program

Breakout Session 1

Tuesday, May 20, 10:15–11 a.m.

Track: Case Study

Your Session ROI

Tracy K. Imm, APR, ABC, director, corporate communications, Erickson Living, will share Erickson Living's internal communications strategy as a case study to illustrate tactics that can be used to communicate key business information to field employees. She will also share how Erickson Living is delivering content to a multigenerational workforce through social media, as well as redesigning their intranet to keep top leaders and employees better connected.

Final Presentation

(Available to registered attendees only.)

Presenter

Tracy Imm, APR, ABC, director, corporate communications, Erickson Living

Photo of Tracy Imm, APR, ABC Imm is an accredited business communicator with more than 25 years of leadership and project management experience in a variety of sectors, including health care, equipment leasing, energy/utilities, aerospace and defense, financial services, retail, professional services and software development/technology. With both corporate and agency experience, she is a strategic thinker who also knows how to implement communications tactics that get business results.