We’re currently planning the PRSA Connect 15 Conference. If you're interested in learning more about the quality insight presented, check out the 2014 program:

Turning Strategy Into Action

Breakout Session 2

Tuesday, May 20, 11:15 a.m.–noon

Track: Case Study

Your Session ROI

Your organization’s business strategy is literally only words on a page until someone acts on it. David Grossman, ABC, APR, Fellow PRSA, founder and CEO, The Grossman Group, will share how DuPont Pioneer engaged its leadership and employees during a time of significant change to create buy-in and drive the behaviors needed to accelerate its business performance. A research-based approach guided its communications strategy, as the business encouraged employees worldwide to “Listen, Learn & Lead,” as well as deliver on the company’s plans ahead of schedule.

Final Presentation

(Available to registered attendees only.)


David Grossman, ABC, APR, Fellow PRSA, founder and CEO, The Grossman Group

Photo of David Grossman, ABC, APR, Fellow PRSA Grossman helps leaders drive productivity and get the results they want through authentic and courageous leadership and communication. He is one of America’s foremost authorities on communication inside organizations and a sought-after advisor to Fortune 500 leaders. He is the author of the book, “You Can’t NOT Communicate: Proven Solutions that Power the Fortune 100."