(Banner graphic of PRSA 2016 Employee Communications Conference logo)

Connect 16: Big Challenges. Bright Ideas.

PRSA Employee Communications Conference

May 11–13 | Dallas

Note: You are browsing information about a previous PRSA Connect Conference. Visit the program page for this year’ event.

Turning Strategy Into Action

Breakout Session 2

Your Session ROI

Your organization’s business strategy is literally only words on a page until someone acts on it. David Grossman, ABC, APR, Fellow PRSA, founder and CEO, The Grossman Group, will share how DuPont Pioneer engaged its leadership and employees during a time of significant change to create buy-in and drive the behaviors needed to accelerate its business performance. A research-based approach guided its communications strategy, as the business encouraged employees worldwide to “Listen, Learn & Lead,” as well as deliver on the company’s plans ahead of schedule.

Final Presentation

(Available to registered attendees and Section members only.)


David Grossman, ABC, APR, Fellow PRSA, founder and CEO, The Grossman Group

Photo of David Grossman, ABC, APR, Fellow PRSA

Grossman helps leaders drive productivity and get the results they want through authentic and courageous leadership and communication. He is one of America’s foremost authorities on communication inside organizations and a sought-after advisor to Fortune 500 leaders. He is the author of the book, “You Can’t NOT Communicate: Proven Solutions that Power the Fortune 100."