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Connect 16: Big Challenges. Bright Ideas.

PRSA Employee Communications Conference

May 11–13 | Dallas

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Unleash the Power of Storytelling to Engage Employees and Drive Performance

Breakout Session 5

Your Session ROI

Issuing directives and dumping data on employees will not inspire action or drive change. If you want to win hearts and change minds, stories are essential to bringing your strategies and priorities to life. Rob Biesenbach, communications consultant and author, “Act Like You Mean Business: Essential Communication Lessons From Stage and Screen ,” will unlock the secrets of storytelling to help you align employees with corporate strategy; motivate them to perform at higher levels; strengthen relationships with management; and help them deal with unsettling change. In this session, you’ll learn skills to find, shape and tell powerful stories you can put to work in employee town hall meetings, presentations, videos, intranets, newsletters and other employee communication programming.


Rob Biesenbach, communications consultant, Rob Biesenbach LLC

Photo of Rob Biesenbach

Biesenbach is an independent corporate communications pro, actor, author and speaker. He is a former vice president at Ogilvy PR Worldwide, where he co-founded the global employee communications practice. He is also a Second City-trained actor who has appeared in more than 150 stage and commercial productions. Biesenbach has authored two books to help people communicate more successfully through storytelling and other acting principles.